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Why You Can’t Copy From Amazon

Posted By Bryan Eisenberg On September 2, 2008 @ 7:49 am In A/B Testing,Interviews,Webinar | 7 Comments

While I was at Search Engine Strategies San Jose [1], I caught up with a couple of my favorite bloggers, Jason Billingsley & Linda Bustos [2] from the Get Elastic blog [3]. If you engage in ecommerce then you should subscribe [4], this links to their rss feed, you can subscribe by email from their website.

The three of us were  with another of my other favorite bloggers, Avinash [5], when Jason suggested to Linda that she should interview us. Avinash went first on how to find a great web analyst [6] and I followed with why you should “always be testing [7]“. The video is embedded below. The key takeaway; testing is the way to answer what will work best for you not just for others.

I’ll also be joining Jason and Linda for an upcoming webinar on September 11th, 12PM EST. The webinar is  “I Know I Should Be A/B Testing But.. [8].”

It will cover:

• Why you can’t copy from Amazon

Where and how companies should begin testing
• How do you get corporate buy-in for testing

• What exactly you should test
• Secrets to maximize returns on testing investment (tools, people and process)

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/09/02/why-you-cant-copy-from-amazon/

URLs in this post:

[1] Search Engine Strategies San Jose: http://www.searchenginestrategies.com/sanjose/

[2] Jason Billingsley & Linda Bustos: http://www.getelastic.com/about/

[3] Get Elastic blog: http://www.getelastic.com/

[4] subscribe: http://www.getelastic.com/feed/

[5] Avinash: http://www.kaushik.net/avinash/

[6] how to find a great web analyst: http://www.getelastic.com/how-to-find-great-web-analysts-video-summary/

[7] always be testing: http://www.getelastic.com/eisenberg-interview-ses-san-jose-2008/

[8] I Know I Should Be A/B Testing But..: https://www1.gotomeeting.com/register/240235295

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