Ying Cheng and I share one thing in common – we hate pink phones.
OK, actually, we share a few things in common. But one of them is an interest in technology designed specifically for women. Too often, we see big companies who want to reach out to the women’s market, so they simply take an existing product and make it pink. We’re both members of the “no pink phones’ movement. But the difference between Ying and I is, Ying actually took action and did something about it.
Ying Cheng started LA YIN a company devoted to fusing High-Tech with fashion and style.
I recently bought a way cool red laptop zip cover to protect my MacBook while traveling. And talk about giving new life to something as dull as a USB drive! I now have a snazzy new red USB drive with cool swirly things on it. (Sorry Ying, I know I don’t do justice to your beautiful designs with my bad American slang, but “snazzy” is the highest praise I can give).
I asked Ying what it is that women want from technology products. Here is her answer:
We want products that make our life (which is not always the same as of our counter gender) easier and we want them to be easy to use, not too intimidating. We also want them to look good, in particular mobile phones, music players and other personal devices – as these are equivalent to personal accessories, they are an extension of our own personal expressions.
I think the key point here is, yes, many women look at technology products as a personal accessory or a personal expression. I think guys feel that way as well, to some degree. But a man’s idea of fashion and style may differ from a woman’s. Which is why I’m so excited to see more women taking matters into their own manicured hands and designing what they want.
LA YIN is starting with a few products, but Ying has plans to expand in the future. She has a board of over 100 women from around the world guiding and supporting her efforts.
I, for one, love my new LA YIN USB drive and laptop cover and am planning on giving them out as presents and thank you gifts to help spread the word. Why should I be the only one who looks fabulous with my stylish high tech devices?