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Avinash Kaushik & Bryan Eisenberg Discuss Testing
As part of the research for our latest book, Always Be Testing, I had the pleasure to chat with several people about testing and how testing lives in their corporate culture. This one, with Avinash Kaushik, Analytics Evangelist for Google, blogger at Occam’s Razor and author of the incredibly popular Web Analytics an Hour a Day is not to be missed. Take some time to listen to my interview with Avinash.
Click here to listen to Bryan Eisenberg chat with Avinash Kaushik
(To download the interview for use on your ipod, etc., right-click here and “save as”.)
In case you missed it, our first podcast in the series is with Bernardo de Albergaria, VP & GM of eCommerce, Citrix Online. We’ve also recorded two “Always Be Testing” monthly webinars so far, the archived versions are now available.
If you had your copy of Always Be Testing, you’d know all about the “stinky” image in this post.
About the author
Bryan is the co-founder of FutureNow. He is the co-author of Call to Action, Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
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September 11th, 2008
9:25 am
This is definitely worth listening to. I am looking forward to the book.
September 11th, 2008
9:34 am
*looking forward to reading the book.
September 11th, 2008
1:09 pm
Yeah! This is worth listening to! I will write a summary on my own Dutch web analytics (two words Avinash
) blog and post the podcast.
The only thing I wondered was: it’s all about testing and customer centric, but I don’t hear anything about ’segmentation’ and ‘personalisation’, testing with the profile of the customer in mind – where meets multi variate testing behavioral targeting?
September 11th, 2008
1:30 pm
Or… let’s say, why is a customer profile, or a customer segment not an attribute in a multivariate test? I want my customers becoming part of my test, as a variation, because they are all different.
So at the end of the test you can tell the Hippo more about your customers in relation with al the variations in the test.
September 11th, 2008
1:39 pm
Orrr, another step further: let’s make anything an attribute! The weather, your position in the market – benchmark, the price of oil/dollar vs euro, the buzz around your company, your productprices (related to your competitors), etc.
September 11th, 2008
8:23 pm
Great stuff guys!
Really great to hear
I think in general, people get freaked out about testing (whether for email campaigns, web sites, Radio commercials, etc). In general, people need to know that it really doesn’t have to be hard, which you’ve done a good job explaining here…
One quick example of simplicity: During a launch, a friend of mine who I had helped set up some testing neglected to watch his sales pages to see which were performing best.
The ONLY difference between the two pages was the headline. Everything else was the same.
At the end of day 2, I asked him which page was performing best. He had had about 10,000 visitors during the previous two days, so each version of the page got about 5,000 visits.
I was on the phone with him when he logged in to check his stats.
He is a person who never swears, but he went “HOLY SH*T! I should have switched this sooner!”
Page 2 had outperformed page 1 to the tune of $7500. Had he been watching closer, he could have made the switch sooner and made a lot more money.
Thanks for sharing the ideas in the book! Looking forward to getting my copy!
Warmest,
Jonathan
September 22nd, 2008
10:01 pm
Great article.
One quick note: The link to Avinash’s blog in the article erroneously goes to his book’s page on Amazon.com
October 9th, 2008
1:26 am
Testing is a must , you can’t afford not to A/B test in today’s market.
October 12th, 2008
11:13 am
Great interview, very informative regarding testing. I would agree with the necessity of testing constantly. You’ve sparked my interest, now I’m very eager to read this book.
October 23rd, 2008
12:09 pm
To make testing successful you must carefully select a technique.
December 12th, 2008
5:41 pm
[...] Bryan Eisenberg interviewt in de volgende twee podcasts twee grootheden op het gebied van testen en experimenten. [...]
December 29th, 2008
9:54 am
[...] l’illustre Avinash qui me pousse à écrire aujourd’hui. (non non rien d’obsessionnel ).Vu (et entendu) sur GrokDotCom, du non moins illustre Bryan Eisenberg, un podcast interview sur la nécessité de toujours tester. [...]
January 9th, 2009
4:46 pm
Personally I have become borderline obsessive about testing everything I publish and/or send out to clients. The worst feeling is knowing you sent out a broken email to 50 thousand clients.
January 19th, 2009
3:21 pm
It’s a good thing to have a talking audio as visitors can listen while getting on with doing other things e.g. not doing your next part of work. I liked his view on how the customers view should be paramount it amazingly gets forgotten by senior managers.
February 28th, 2009
10:30 am
Great interview, very informative about testing. I would agree with the importance of testing as much as possible. You’ve raised my interest, now I’m very interested in reading this book.
April 5th, 2009
10:14 am
Thank you, listening material for my trip to Seattle later!
May 14th, 2009
12:53 pm
Grate Interview,I would agree with the necessity of testing constantly.Thanks for sharing the ideas in the book! Looking forward to getting my copy!
May 20th, 2009
5:36 am
Lida Diyet Zayıflama R10seoogle
Thank you, listening material for my trip to Seattle later!
Lida, diyet, zayıflama, r10seoogle seo yarıması internet günlüğü.
June 11th, 2009
5:00 am
This audio is worth listening. I will try to get a copy too!!