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Thursday, Sep. 11, 2008 at 5:37 am

Avinash Kaushik & Bryan Eisenberg Discuss Testing

By Bryan Eisenberg
September 11th, 2008

Testing Stinky As part of the research for our latest book, Always Be Testing, I had the pleasure to chat with several people about testing and how testing lives in their corporate culture. This one, with Avinash Kaushik, Analytics Evangelist for Google, blogger at Occam’s Razor and author of the incredibly popular Web Analytics an Hour a Day is not to be missed. Take some time to listen to my interview with Avinash.

Click here to listen to Bryan Eisenberg chat with Avinash Kaushikmediaplayer.jpg

(To download the interview for use on your ipod, etc., right-click here and “save as”.)

In case you missed it, our first podcast in the series is with Bernardo de Albergaria, VP & GM of eCommerce, Citrix Online. We’ve also recorded two  “Always Be Testing” monthly webinars so far, the archived versions are now available.

If you had your copy of Always Be Testing, you’d know all about the “stinky” image in this post.

Add Your Comments

Comments (96)

  1. This is definitely worth listening to. I am looking forward to the book.

  2. *looking forward to reading the book.

  3. Yeah! This is worth listening to! I will write a summary on my own Dutch web analytics (two words Avinash ;) ) blog and post the podcast.

    The only thing I wondered was: it’s all about testing and customer centric, but I don’t hear anything about ‘segmentation’ and ‘personalisation’, testing with the profile of the customer in mind – where meets multi variate testing behavioral targeting?

  4. Or… let’s say, why is a customer profile, or a customer segment not an attribute in a multivariate test? I want my customers becoming part of my test, as a variation, because they are all different.

    So at the end of the test you can tell the Hippo more about your customers in relation with al the variations in the test.

  5. Orrr, another step further: let’s make anything an attribute! The weather, your position in the market – benchmark, the price of oil/dollar vs euro, the buzz around your company, your productprices (related to your competitors), etc.

  6. Great stuff guys!

    Really great to hear

    I think in general, people get freaked out about testing (whether for email campaigns, web sites, Radio commercials, etc). In general, people need to know that it really doesn’t have to be hard, which you’ve done a good job explaining here…

    One quick example of simplicity: During a launch, a friend of mine who I had helped set up some testing neglected to watch his sales pages to see which were performing best.

    The ONLY difference between the two pages was the headline. Everything else was the same.

    At the end of day 2, I asked him which page was performing best. He had had about 10,000 visitors during the previous two days, so each version of the page got about 5,000 visits.

    I was on the phone with him when he logged in to check his stats.

    He is a person who never swears, but he went “HOLY SH*T! I should have switched this sooner!”

    Page 2 had outperformed page 1 to the tune of $7500. Had he been watching closer, he could have made the switch sooner and made a lot more money.

    Thanks for sharing the ideas in the book! Looking forward to getting my copy!

    Warmest,

    Jonathan

  7. Great article.

    One quick note: The link to Avinash’s blog in the article erroneously goes to his book’s page on Amazon.com

  8. Testing is a must , you can’t afford not to A/B test in today’s market.

  9. Great interview, very informative regarding testing. I would agree with the necessity of testing constantly. You’ve sparked my interest, now I’m very eager to read this book.

  10. To make testing successful you must carefully select a technique.

  11. [...] Bryan Eisenberg interviewt in de volgende twee podcasts twee grootheden op het gebied van testen en experimenten. [...]

  12. [...] l’illustre Avinash qui me pousse à écrire aujourd’hui. (non non rien d’obsessionnel ).Vu (et entendu) sur GrokDotCom, du non moins illustre Bryan Eisenberg, un podcast interview sur la nécessité de toujours tester. [...]

  13. Personally I have become borderline obsessive about testing everything I publish and/or send out to clients. The worst feeling is knowing you sent out a broken email to 50 thousand clients.

  14. It’s a good thing to have a talking audio as visitors can listen while getting on with doing other things e.g. not doing your next part of work. I liked his view on how the customers view should be paramount it amazingly gets forgotten by senior managers.

  15. Great interview, very informative about testing. I would agree with the importance of testing as much as possible. You’ve raised my interest, now I’m very interested in reading this book.

  16. Thank you, listening material for my trip to Seattle later!

  17. Grate Interview,I would agree with the necessity of testing constantly.Thanks for sharing the ideas in the book! Looking forward to getting my copy!

  18. Lida Diyet Zayıflama R10seoogle
    Thank you, listening material for my trip to Seattle later!

    Lida, diyet, zayıflama, r10seoogle seo yarıması internet günlüğü.

  19. This audio is worth listening. I will try to get a copy too!!

  20. Great Intreview. The audio was good to hear nice material.

  21. Looking forward to receivng the book, and reading it

  22. Just got the book, I must say its great!! Well done and thanks

  23. the book is well worth the wait

  24. i may of missed somethign where do i get the book from, the article was great

  25. [...] For those of you patiently waiting for the replay of our webinar on website testing with Bryan Eisenberg yesterday, check out Bryan’s on-demand webinar archive including a session on headline testing and trust assurances. Or, check out this podcast with Bryan and Avinash Kaushik. [...]

  26. Thanks for the interesting read and free download, good work.

  27. This looks like a very important read and look forward to digging in to it. Look forward to future tips and advice from you.

  28. I gotta say that I love when succesful people is interviewed by succesful people. Its just the way I always keep working hard, this was a great interview, I had heard about it some time ago, but i finally clicked the link. Im getting the book too, i thought it was more expensive.. anyway the shipping costs are still very high.. i wonder if I could get a copy via email after payin via paypal.

  29. Now I clicked the “notify me of followup…”

  30. Very good interview with some helpful tips.

  31. good interview

  32. good veyy nice

  33. very nice good

  34. bilmem ama güzel be abi

  35. Everyone is different, and should be investigated in various countries in the world who.

  36. Who is Avinash Kaushik? :D

  37. i like your post.i am always looking forward for helpful tips.can i find this book on net?
    poquer

  38. One quick example of simplicity: During a launch, a friend of mine who I had helped set up some testing neglected to watch his sales pages to see which were performing best.

    The ONLY difference between the two pages was the headline. Everything else was the same.

    At the end of day 2, I asked him which page was performing best. He had had about 10,000 visitors during the previous two days, so each version of the page got about 5,000 visits.

  39. I read Web Analytics an Hour a Day which was written by Avinash Kaushik.
    I think this book must put on top of webmaster’s shelf.

  40. really nice … but this blog is missing a bit of color!

  41. I look forward to the book. This is definitely worth listening to if you already haven’t.

  42. This is definitely worth listening to. I am looking forward to the book.

  43. #

    really nice … but this blog is missing a bit of color!

  44. I look forward to the book. This is definitely worth listening to if you already haven’t.

  45. really nice … but this blog is missing a bit of color!

  46. At the end of day 2, I asked him which page was performing best. He had had about 10,000 visitors during the previous two days, so each version of the page got about 5,000 visits.Grate Interview,I would agree with the necessity of testing constantly.Thanks for sharing the ideas in the book!

  47. Very good interview with some helpful tips.

  48. Great interview, and laugh out loud at the advert below.

    “Your website sucks… I know it and you know it! Get a To-Do list to fix it now!”

    Lol.

  49. A very good interview.

  50. Good tips and great interview.

  51. A very good interview.

  52. This is definitely worth listening to. I am looking forward to the book.
    BT Converse

  53. Orrr, another step further: let’s make anything an attribute! The weather, your position in the market – benchmark, the price of oil/dollar vs euro, the buzz around your company, your productprices (related to your competitors), etc.

  54. Great interview, and laugh out loud at the advert below.

    “Your website sucks… I know it and you know it! Get a To-Do list to fix it now!”

  55. At the end of day 2, I asked him which page was performing best. He had had about 10,000 visitors during the previous two days, so each version of the page got about 5,000 visits.Grate Interview,I would agree with the necessity of testing constantly.Thanks for sharing the ideas in the book!

  56. This is definitely worth listening to. I am looking forward to the book.

  57. testing and quality assurance is really important to any final product. Especially WEBSITES!

  58. The skunk is cool where can i get one?

  59. Thanks for writing this up, great post. I have a few clients in mind that could get a lot out of this site so I will be sending them a link. Thanks again and keep up the good work.

  60. Just downloaded the interview on to my ipod. insightful

  61. Excellent interview. will download this on to my pc now.
    Driver Detective

  62. A very good interview.Keep working

  63. Thanks for the interesting read and free download, good work.

  64. Anyone know where I can buy the book in the Uk as the Amazon link is to the US.

  65. thank you for your post

  66. Very good interview with some helpful tips.

  67. was not just me who find this book, there are many besides me and really helped me.

  68. Thanks for the interesting read and free download, good work.

  69. I’ve met Avinesh before – very knowledgable character…

  70. Nice interview,I have to agree that constant testing is necessary. Thank you for sharing the ideas in the book! I’m looking forward to getting my copy!

  71. What a great resource for us copywriters, I think that interviews such as this one are great for the development of whole industry.

    Mike

  72. Great shared. May be i must full optimized my website for better result. Thank’s.

  73. Great share and very useful post
    Thanks

  74. At the end of day 2, I asked him which page was performing best. He had had about 10,000 visitors during the previous two days, so each version of the page got about 5,000 visits.Grate Interview,I would agree with the necessity of testing constantly.Thanks for sharing the ideas in the book!

    Zone Info

  75. I look forward to the book. This is definitely worth listening to if you already haven’t.

  76. Wow!… Its amazing. Very informative post.

  77. This is really great stuff. Downloading the file right now. Also going to buy “Web Analytics an Hour a Day” book from Amazone. I am very much interest in analysis. Thanks for sharing.

    Regards,
    Jasson

  78. It is difficult to get such types of information for free. Thank you for making the file available for downloading.

  79. I like very much your way of presentation. Looking forward to reading more from you. Thanks a lot.

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  81. Great tutorial! This is definitely worth listening. Looking forward to get the Ebook from Amazone. Thanks for the download link. Have a great time:-)

    Regards,
    Mike

  82. another step further: let’s make anything an attribute! The weather, your position in the market – benchmark, the price of oil/dollar vs euro

  83. very nice here and well worth it thanks

  84. thanks, this post is very nice…

  85. This is really great stuff. Downloading the file right now. Also going to buy “Web Analytics an Hour a Day” book from Amazone. I am very much interest in analysis. Thanks for sharing.

    Regards,
    ßy Ad3m

  86. I thing this very good your way of presentation. Looking forward to reading more from you. Thanks so much.

  87. Very nice information. I really enjoyed reading through your website.

  88. hi thanks for this useful post. i now learned the importance of testing and i’m going to install analytics on my site. thanks again mate!

  89. Thanks for the discussion. I use analytics all the time -especially when I do some PPC marketing

  90. hi thanks for this useful post. i now learned the importance of testing and i’m going to install analytics on my site. thanks again mate!

  91. this is so great and it really help me along to analyze with skill

  92. Orrr, another step further: let’s make anything an attribute! The weather, your position in the market – benchmark, the price of oil/dollar vs euro, the buzz around your company, your productprices (related to your competitors), etc.

  93. How to test it? Can you be more specific? Thanks.

  94. I have to agree, the only way is by test, test, test!

  95. One of the dangers of testing is cannibalizing one’s own product. As long as you can test in a safe and private environment, you’re good. Focus groups are a great tool for confidential, non-interfering testing.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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