Comments on: The Case for Persona-Based Lead Generation http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 02:58:28 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Bloggers Digest 9/26/08 | Get Elastic http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/comment-page-1/#comment-1194339 Bloggers Digest 9/26/08 | Get Elastic Sun, 20 Sep 2009 00:50:33 +0000 http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/#comment-1194339 [...] copywriting? Maybe seeing some examples would help. The persuasion expert, Bryan Eisenberg, shares 2 examples of personas that he might typically use for his clients. Bonus points for the Seinfeld [...] [...] copywriting? Maybe seeing some examples would help. The persuasion expert, Bryan Eisenberg, shares 2 examples of personas that he might typically use for his clients. Bonus points for the Seinfeld [...]

]]> By: Landlord http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/comment-page-1/#comment-1157245 Landlord Sun, 05 Apr 2009 14:16:48 +0000 http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/#comment-1157245 @ barking cat, what an amazing deviation from the topic at hand. Look now there's people replying about the barking cat instead of the article. pffssh There's a lesson in this. An experiment on our site by putting the barking cat in the middle (to learn more, watch the kitty, then signup). lol @ barking cat, what an amazing deviation from the topic at hand. Look now there’s people replying about the barking cat instead of the article. pffssh

There’s a lesson in this. An experiment on our site by putting the barking cat in the middle (to learn more, watch the kitty, then signup). lol

]]> By: digital perfections http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/comment-page-1/#comment-1149645 digital perfections Mon, 09 Mar 2009 03:47:11 +0000 http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/#comment-1149645 I highly agree. We spend our lives learning that where you're from doesn't matter, and Nature vs Nurture, but then we try to base our marketing campaigns solely on demographics. I highly agree. We spend our lives learning that where you’re from doesn’t matter, and Nature vs Nurture, but then we try to base our marketing campaigns solely on demographics.

]]> By: Brain Development http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/comment-page-1/#comment-1104316 Brain Development Fri, 07 Nov 2008 08:28:54 +0000 http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/#comment-1104316 Ok, this stuff makes my brain hurt. Business development is a tough thing in this day in age. It takes a lot of brain processing to figure out who your actual target is before you can develop them into a lead. P.S. I would keep the cash... Just kidding Ok, this stuff makes my brain hurt. Business development is a tough thing in this day in age. It takes a lot of brain processing to figure out who your actual target is before you can develop them into a lead.

P.S. I would keep the cash… Just kidding

]]> By: | A-2-Z שיווק בינלאומי באינטרנט http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/comment-page-1/#comment-1099761 | A-2-Z שיווק בינלאומי באינטרנט Tue, 28 Oct 2008 08:51:45 +0000 http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/#comment-1099761 [...] איזנברג התייחס לנושא דרך הדוגמא [...] [...] איזנברג התייחס לנושא דרך הדוגמא [...]

]]> By: Zen Sand Garden http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/comment-page-1/#comment-1061741 Zen Sand Garden Sun, 28 Sep 2008 19:35:40 +0000 http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/#comment-1061741 Haha, I like the barking cat. On subject - I think that 37 Signals has some great resources on their SVN blog about the same thing. They seem to put things on there about their own business strategy - which seems weird, but it's kind of a good idea. Haha, I like the barking cat.

On subject – I think that 37 Signals has some great resources on their SVN blog about the same thing. They seem to put things on there about their own business strategy – which seems weird, but it’s kind of a good idea.

]]> By: Andrew Cavanagh http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/comment-page-1/#comment-1044391 Andrew Cavanagh Mon, 15 Sep 2008 23:26:11 +0000 http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/#comment-1044391 There is nothing more important than having an intimate knowledge of your prospect when you're creating copy for a website and this method will help to make that process more fun. Nice post. Kindest regards, Andrew Cavanagh There is nothing more important than having an intimate knowledge of your prospect when you’re creating copy for a website and this method will help to make that process more fun.

Nice post.

Kindest regards,
Andrew Cavanagh

]]> By: Jenny McDermott http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/comment-page-1/#comment-1043767 Jenny McDermott Mon, 15 Sep 2008 16:50:41 +0000 http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/#comment-1043767 I know this is a bit off-topic, but I just have to tell you: YouTube has a video of a barking cat. http://www.youtube.com/watch?v=KihQpVPo1pM I look forward to reading your comments about this. I know this is a bit off-topic, but I just have to tell you: YouTube has a video of a barking cat.
http://www.youtube.com/watch?v=KihQpVPo1pM

I look forward to reading your comments about this.

]]> By: siteXpert Web Design http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/comment-page-1/#comment-1041301 siteXpert Web Design Sun, 14 Sep 2008 12:34:44 +0000 http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/#comment-1041301 Very interesting read. Mike hit the nail on the head....empathy will lead to rapport in turn allowing trust to be built with the end user. Once you have trust, you get your lead. Persuasion scenarios seem like great way forward as the average internet user is far more sophisticated in today’s age. Especially when it comes to PPC performance. It is disheartening paying big bucks for top keywords then getting the visits but not the conversions. Time to test! Great read! Samuel Very interesting read. Mike hit the nail on the head….empathy will lead to rapport in turn allowing trust to be built with the end user. Once you have trust, you get your lead.

Persuasion scenarios seem like great way forward as the average internet user is far more sophisticated in today’s age. Especially when it comes to PPC performance. It is disheartening paying big bucks for top keywords then getting the visits but not the conversions.

Time to test! Great read!

Samuel

]]> By: Jon http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/comment-page-1/#comment-1040169 Jon Sat, 13 Sep 2008 17:00:12 +0000 http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/#comment-1040169 Thanks for the reminder, Bryan I used to use Personas (or "Use Cases") for software design, but haven't thought about them for marketing. Even better, I would guess, is if you have a few real customers that you've interacted with enough to know them. Then you can imagine, "What would Mary think of this" Cheers, Jon Thanks for the reminder, Bryan

I used to use Personas (or “Use Cases”) for software design, but haven’t thought about them for marketing. Even better, I would guess, is if you have a few real customers that you’ve interacted with enough to know them. Then you can imagine, “What would Mary think of this”

Cheers, Jon

]]> By: Mike Ashworth http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/comment-page-1/#comment-1037749 Mike Ashworth Sat, 13 Sep 2008 00:11:18 +0000 http://www.grokdotcom.com/2008/09/12/the-case-for-persona-based-lead-generation/#comment-1037749 An insightful post Bryan. Personas are a great way to understand your customers, or potential customers more fully. You can dig deep into the psyche of each Persona to understand more about them; how they go about their lives, their values, fears, needs, goals, desires, the language they use....... In doing so you build a picture of them that will allow you to communicate with them in ways they understand, empathise if you will. Mike Ashworth Marketing Coach and Consultant Brighton and Hove, Sussex, UK An insightful post Bryan.

Personas are a great way to understand your customers, or potential customers more fully.

You can dig deep into the psyche of each Persona to understand more about them; how they go about their lives, their values, fears, needs, goals, desires, the language they use…….

In doing so you build a picture of them that will allow you to communicate with them in ways they understand, empathise if you will.

Mike Ashworth
Marketing Coach and Consultant
Brighton and Hove, Sussex, UK

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