Comments on: Label (as well as write) with Strong Verbs http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Yerk http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/comment-page-1/#comment-1179100 Yerk Mon, 20 Jul 2009 18:41:29 +0000 http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/#comment-1179100 I searched it on google and find this page. Its very useful many thanks. I searched it on google and find this page. Its very useful many thanks.

]]> By: Landlord http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/comment-page-1/#comment-1157431 Landlord Mon, 06 Apr 2009 06:47:55 +0000 http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/#comment-1157431 I think it's fairly obvious that option B is what we're going for here. It's a battle between "what has always been" and convention, vs newer useable methods like this. If only the rest of the application world would catch up.. ahem.. Microsoft! I think it’s fairly obvious that option B is what we’re going for here. It’s a battle between “what has always been” and convention, vs newer useable methods like this.

If only the rest of the application world would catch up.. ahem.. Microsoft!

]]> By: Texas Tech Tuesday – Website Optimization Secrets from The Most Innovative Offense in Football (part 1) | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/comment-page-1/#comment-1104999 Texas Tech Tuesday – Website Optimization Secrets from The Most Innovative Offense in Football (part 1) | FutureNow's GrokDotCom / Marketing Optimization Blog Sun, 09 Nov 2008 12:34:28 +0000 http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/#comment-1104999 [...] the other hand, Option B does when very important thing right, that Option A doesn’t: it labels with strong verbs!  Rather than guessing that the magnifying glass means “search,” I can look at the big [...] [...] the other hand, Option B does when very important thing right, that Option A doesn’t: it labels with strong verbs!  Rather than guessing that the magnifying glass means “search,” I can look at the big [...]

]]> By: Linda Bustos http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/comment-page-1/#comment-1056830 Linda Bustos Wed, 24 Sep 2008 04:40:03 +0000 http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/#comment-1056830 I'm wondering what the impact of using an imperative at the beginning of the question AND on the buttons would be. Removing "Do you want to..." and just using "Save changes to xxxxx.doc?" Don't Save Cancel Save Someone commented on the original post that the spacing between Don't Save and Cancel is a great idea because it may minimize accidental saves or don't saves - I agree this is smart. Of course I'd love to see testing for accidents on this. Any takers? :) I’m wondering what the impact of using an imperative at the beginning of the question AND on the buttons would be. Removing “Do you want to…” and just using “Save changes to xxxxx.doc?” Don’t Save Cancel Save

Someone commented on the original post that the spacing between Don’t Save and Cancel is a great idea because it may minimize accidental saves or don’t saves – I agree this is smart. Of course I’d love to see testing for accidents on this. Any takers? :)

]]> By: Jeff http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/comment-page-1/#comment-1043783 Jeff Mon, 15 Sep 2008 17:01:56 +0000 http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/#comment-1043783 Audio Bible, Action verbs = Imperative verbs = commands where the implied subject is "you." Technically, all of your examples are imperative verbs; you are speaking to the reader and 'commanding' them to listen, play, and hear. That said, if you are describing a text-based hyperlink, then your first example is probably the best, and, yes, you'd want to underline/hyperlink the entire phrase. If you're talking about using buttons, then the second example would probably work best, where "Play Audio" is in a larger font, and where "moses divides the Red Sea" is in a smaller font (within the button) used to describe the content of the audio. But hey, this is the web, right? Why not test all three phrases? -Jeff Audio Bible,

Action verbs = Imperative verbs = commands where the implied subject is “you.” Technically, all of your examples are imperative verbs; you are speaking to the reader and ‘commanding’ them to listen, play, and hear. That said, if you are describing a text-based hyperlink, then your first example is probably the best, and, yes, you’d want to underline/hyperlink the entire phrase.

If you’re talking about using buttons, then the second example would probably work best, where “Play Audio” is in a larger font, and where “moses divides the Red Sea” is in a smaller font (within the button) used to describe the content of the audio. But hey, this is the web, right? Why not test all three phrases?

-Jeff

]]> By: Audio Bible http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/comment-page-1/#comment-1043424 Audio Bible Mon, 15 Sep 2008 13:30:40 +0000 http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/#comment-1043424 I agree action verbs are a must. My issue is what an action verb is and what a passive verb...is I have audio samples I want people to listen to. I could say, 'Listen to Moses divide the Red Sea' or 'Play Audio, Moses divides the Red Sea' or 'Hear Audio, Moses divide the Red Sea' I am not sure what a stronger action verb is. Plus do I make the whole line a text link or put the action word on a button and the phase like 'Moses divide the Red Sea' on a text link beside each other? Suggest which action verb is better. I agree action verbs are a must. My issue is what an action verb is and what a passive verb…is

I have audio samples I want people to listen to. I could say, ‘Listen to Moses divide the Red Sea’ or ‘Play Audio, Moses divides the Red Sea’ or ‘Hear Audio, Moses divide the Red Sea’

I am not sure what a stronger action verb is. Plus do I make the whole line a text link or put the action word on a button and the phase like ‘Moses divide the Red Sea’ on a text link beside each other?

Suggest which action verb is better.

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