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Label (as well as write) with Strong Verbs

Posted By Jeff Sexton On September 15, 2008 @ 6:46 am In Improving Conversion | 6 Comments

“Write with strong verbs” is probably second only to “Show, don’t tell” within the pantheon of writing advice, mostly because strong verbs foreground action in the mind of the reader.   Indeed, Future Now has long recommended that calls to action should begin with strong imperative verbs [1].   So we were certainly pleased to see that good user interface design also recommends the use of verbs for button labels [2].

Just check out the examples provided by Dmitry Fadeyev over at The Usability Post [2] and ask yourself: what’s clearer?

This:
Word Pad

Or this:TextEdit


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URL to article: http://www.grokdotcom.com/2008/09/15/label-as-well-as-write-with-strong-verbs/

URLs in this post:

[1] Future Now has long recommended that calls to action should begin with strong imperative verbs: http://www.grokdotcom.com/2007/08/13/stop-being-a-more-on/

[2] verbs for button labels: http://www.usabilitypost.com/post/11-usability-tip-use-verbs-as-labels-on-bu

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