Bryan likes to tease me about my (in his opinion) way-too-wordy, overly long, and serialized blog posts.Â He has even started suggesting I join twitter to practice short-form writing styles (you can follow Bryan @TheGrok).Â But since I need a distraction like twitter like I need a crack cocaine addiction, this twitter-style post will have to suffice.
So here you have it, the 7 principles of Gr8t Web 2.0 (read short-form) copy:
1.Â Â Â Brevity â€“ Twitter = learn to say lots in 140 characters. What must you say in 140 characters?Â Can you say it powerfully, as well as quickly?
2.Â Â Â Acknowledgement â€“ Meaningful acknowledgement is often peer acknowledgement; what point is there to sharing photos on FB or FLICKR except peer acknowledgement?
3.Â Â Â Participation â€“ For shared platforms, more use = more value.Â Always entice people to take the next step, just like facebook gets you to load a photo.
4.Â Â Â Sharing â€“ Sharing has to start with YOU!Â Sharing = participation, acknowledgement, and authenticity.Â What real value are you sharing?
5.Â Â Â Authenticity â€“ Posing kills peer acknowledgment.Â Donâ€™t pose for it, show it through transparency.Â What can you put on the line to communicate credibility?
6.Â Â Â Interaction â€“ Can I talk to you, or only just listen?Â How long is the lag-time for feedback?Â Can I interact with others, or just you / the host?
7.Â Â Â Speed â€“ Kathy Sierra best explains Web 2.0-style speed.Â Participation, sharing and acknowledgment all require speed of interaction & feedback.
This is great practice. As marketers and writers we must learn to say more in fewer words these days. Feel free to take a shot at revising these 7 in the comments below, adding your own, or feel free to tweet them and link back here (http://tinyurl.com/twittercopy).