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7 Principles of Web 2.0 Copy – Twitter Style!

Posted By Jeff Sexton On September 19, 2008 @ 6:02 am In Copywriting,Marketing 2.0 / Web 2.0,Persuasive Copywriting | 17 Comments

Bryan likes to tease me about my (in his opinion) way-too-wordy [1], overly long [2], and serialized [3] blog posts [4].  He has even started suggesting I join twitter [5] to practice short-form writing styles (you can follow Bryan @TheGrok [6]).  But since I need a distraction like twitter like I need a crack cocaine addiction, this twitter-style post will have to suffice.

So here you have it, the 7 principles of Gr8t Web 2.0 [7] (read short-form) copy:

1.    Brevity – Twitter = learn to say lots in 140 characters. What must you say in 140 characters?  Can you say it powerfully, as well as quickly? [7]

2.    Acknowledgement – Meaningful acknowledgement is often peer acknowledgement; what point is there to sharing photos on FB or FLICKR except peer acknowledgement?

3.    Participation – For shared platforms, more use = more value.  Always entice people to take the next step, just like facebook gets you to load a photo [8].

4.    Sharing – Sharing has to start with YOU!  Sharing = participation, acknowledgement, and authenticity.  What real value are you sharing? [9]

5.    Authenticity – Posing kills peer acknowledgment.  Don’t pose for it, show it through transparency [10].  What can you put on the line to communicate credibility?

6.    Interaction – Can I talk to you, or only just listen?  How long is the lag-time for feedback?  Can I interact with others, or just you / the host?

7.    SpeedKathy Sierra best explains Web 2.0-style speed [11].  Participation, sharing and acknowledgment all require speed of interaction & feedback.

This is great practice. As marketers and writers we must learn to say more in fewer words these days. Feel free to take a shot at revising these 7 in the comments below, adding your own, or feel free to tweet them and link back here (http://tinyurl.com/twittercopy [12]).


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/09/19/7-principles-of-web-20-copy-twitter-style/

URLs in this post:

[1] way-too-wordy: http://www.grokdotcom.com/2008/07/09/5-copywriting-key%E2%80%99s-to-landing-page-credibility/

[2] overly long: http://www.grokdotcom.com/2008/06/19/online-marketing-perspective/

[3] serialized: http://www.grokdotcom.com/2008/02/28/best-value-copywriting/

[4] blog posts: http://www.grokdotcom.com/2007/11/26/superior-customer-service/

[5] twitter: http://twitter.com/

[6] @TheGrok: http://twitter.com/TheGrok

[7] Gr8t Web 2.0: http://www.grokdotcom.com/2007/06/08/gr8t-web-20-copy/

[8] just like facebook gets you to load a photo: http://credibility.stanford.edu/captology/notebook/archives.new/2007/09/picture_persuas_1.html

[9] What real value are you sharing?: http://www.twistimage.com/blog/archives/the-power-behind-a-faithbased-initiative/

[10] show it through transparency: http://www.grokdotcom.com/2008/08/27/before-consistency-in-social-media-marketing/

[11] Kathy Sierra best explains Web 2.0-style speed: http://headrush.typepad.com/creating_passionate_users/2006/03/ultrafast_relea.html

[12] http://tinyurl.com/twittercopy: http://tinyurl.com/twittercopy

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