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7 Principles of Web 2.0 Copy – Twitter Style!
Posted By Jeff Sexton On September 19, 2008 @ 6:02 am In Copywriting,Marketing 2.0 / Web 2.0,Persuasive Copywriting | 17 Comments
Bryan likes to tease me about my (in his opinion) way-too-wordy , overly long , and serialized  blog posts . He has even started suggesting I join twitter  to practice short-form writing styles (you can follow Bryan @TheGrok ). But since I need a distraction like twitter like I need a crack cocaine addiction, this twitter-style post will have to suffice.
So here you have it, the 7 principles of Gr8t Web 2.0  (read short-form) copy:
1. Brevity – Twitter = learn to say lots in 140 characters. What must you say in 140 characters? Can you say it powerfully, as well as quickly? 
2. Acknowledgement – Meaningful acknowledgement is often peer acknowledgement; what point is there to sharing photos on FB or FLICKR except peer acknowledgement?
3. Participation – For shared platforms, more use = more value. Always entice people to take the next step, just like facebook gets you to load a photo .
4. Sharing – Sharing has to start with YOU! Sharing = participation, acknowledgement, and authenticity. What real value are you sharing? 
5. Authenticity – Posing kills peer acknowledgment. Don’t pose for it, show it through transparency . What can you put on the line to communicate credibility?
6. Interaction – Can I talk to you, or only just listen? How long is the lag-time for feedback? Can I interact with others, or just you / the host?
7. Speed – Kathy Sierra best explains Web 2.0-style speed . Participation, sharing and acknowledgment all require speed of interaction & feedback.
This is great practice. As marketers and writers we must learn to say more in fewer words these days. Feel free to take a shot at revising these 7 in the comments below, adding your own, or feel free to tweet them and link back here (http://tinyurl.com/twittercopy ).
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2008/09/19/7-principles-of-web-20-copy-twitter-style/
URLs in this post:
 way-too-wordy: http://www.grokdotcom.com/2008/07/09/5-copywriting-key%E2%80%99s-to-landing-page-credibility/
 overly long: http://www.grokdotcom.com/2008/06/19/online-marketing-perspective/
 serialized: http://www.grokdotcom.com/2008/02/28/best-value-copywriting/
 blog posts: http://www.grokdotcom.com/2007/11/26/superior-customer-service/
 twitter: http://twitter.com/
 @TheGrok: http://twitter.com/TheGrok
 Gr8t Web 2.0: http://www.grokdotcom.com/2007/06/08/gr8t-web-20-copy/
 just like facebook gets you to load a photo: http://credibility.stanford.edu/captology/notebook/archives.new/2007/09/picture_persuas_1.html
 What real value are you sharing?: http://www.twistimage.com/blog/archives/the-power-behind-a-faithbased-initiative/
 show it through transparency: http://www.grokdotcom.com/2008/08/27/before-consistency-in-social-media-marketing/
 Kathy Sierra best explains Web 2.0-style speed: http://headrush.typepad.com/creating_passionate_users/2006/03/ultrafast_relea.html
 http://tinyurl.com/twittercopy: http://tinyurl.com/twittercopy
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