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FutureNow Event

Landing Page Optimization: Layout and Design Elements – Always Be Testing Webinar

By Bryan Eisenberg
September 23rd, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Page Optimization: Layout and Design Elements

When: Monday, September 29, 2008 | 2:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

July kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session covered improving landing pages focusing on testing calls to action and headlines. This month session will cover layout and design elements. Register today! Space is limited.

Always Be Testing” Webinar Series is a monthly webinar that covers specific testing ideas, how to structure tests, and how to use Google Website Optimizer. The best part is that Google has decided to participate in it first-hand, offering the lastest tips and insights straight from Tom Leung, Google’s Business Product Manager.

“Landing Page Optimization: Layout and Design Elements” will be on September 29th, at 2:00pm EST and last about 30 minutes.

For more details and to sign-up to attend, visit

We hope you’ll attend and share this with anyone you know who is looking to begin to test their marketing or to increase their testing effectiveness.

About the Series:
Whether your business has just started testing, is planning to test, or has been testing for years identifying the areas and elements that have impact is often challenging. Each month, Bryan Eisenberg starts off by taking attendees on a dive deep on a specific subject area to test in your marketing and give you ideas on variation you could test. Along with these ideas each month Tom Leung will bring you useful insider tips and tricks about using Google Website Optimizer to easily test your marketing campaigns and website. Lastly, the two will team up to answer a popular question spotted on the Google Website Optimizer forums or sent in by our readers and listeners.

Register for the event today (limited space available).

Add Your Comments

Comments (9)

  1. I’m looking forward to the Webinar as always.

    I just thought I’d let you know that first “register here” and “sign up” links are incorrectly linking to register to the previous webinar on Headline & Call To Action Testing, claiming the webinar is not available.

  2. I tested 2 item pages on my website that are most visited. I created a different version, so the test version of both pages is the same.

    On 1 test, the original greatly out preformed the test version and on the other test the test greatly out performed the original.

    Now it makes me wonder that the data coming back from Google webpage optimizer has a fair bit of ‘chance’ as to how motivated the person is going through the process.

    The goal page was just one page past the item page, so the goal was very close, just wanted to measure which layout encouraged the person to add the item to their cart.

    So to me this throws a BIG ‘IF’ on any test data I get back from running a test with webpage optimizer.

    Has anyone had similar results?

    Any explanations?

  3. The sample tested would have to be very significant before you can rely on the accuracy of the results just like with any kind of statistical data.

    If a sample is too small then these other elements *as you mentioned* might effect the end result and mislead you into actually going with the wrong version.

    I’m very curious to hear what the Eisenberg brothers think about that argument

  4. good article

  5. I hope this webinar shows up on video like some of the other have. I’ve missed most of these an would love to catch up.

  6. Where is the webinar on this?

  7. I wish I could have made it to this one. I always need better landing page optimization. I get a ton of hits to my main page, but most people get lost from that point. I signed up for a year of this blogcast, but eventually i’d like to get over to wordpress.

  8. @ John Chan

    Online of course ;)

  9. landing pages are huge

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

More articles from Bryan Eisenberg

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