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Now THAT’S How You Announce a Contest Winner
By Holly Buchanan
September 23rd, 2008
We all run contests – you know- giving away cool things, like a free pass to a conference.  But how do you announce the contest winner?  Brains on Fire came up with a unique, and I would guess viral, way to announce the winner of their Society for Word Of Mouth – SWOMFest ticket giveaway.
Editors Note: While we are talking viral videos, have you seen possibly one of the best “experiential” ads online?
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About the author
Holly Buchanan is a marketing to women consultant specializing in marketing to women online. You can read her blog at http://marketingtowomenonline.typepad.com She is the co-author, along with Michele Miller of The Soccer Mom Myth - Today's Female Consumer - Who She Really Is, Why She Really Buys.
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September 24th, 2008
1:23 pm
Maybe he should consider cutting back on the coffee??? Ya think? I hope Deb in Denver was as excited as he was.
KeeKee
September 24th, 2008
4:40 pm
Thanks for sharing this. I’ve been evaluating viral video for our next start-up and this is a great example.
October 1st, 2008
7:56 pm
The next generation of Elf Yourself launched today, Oct 1st. My M&M’s has launched a viral marketing campaign at http://www.mymms.com/candylab.com where consumers can upload a face onto an M&M and make it talk or sing. People can post it to facebook & email it. And, to sweeten the deal My M&M’s has added eCommerce to this campaign – consumers can actually purchase the face they upload on actual M&M’s – this is an industry first. Check it out!!!
April 7th, 2009
11:48 am
thanks for the share
October 28th, 2009
6:19 pm
Haha, thats great! Definitely will try to emulate this in the future.