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Tuesday, Sep. 23, 2008 at 1:53 pm

Now THAT’S How You Announce a Contest Winner

By Holly Buchanan
September 23rd, 2008

We all run contests Рyou know- giving away cool things, like a free pass to a conference.   But how do you announce the contest winner?   Brains on Fire came up with a unique, and I would guess viral, way to announce the winner of their Society for Word Of Mouth РSWOMFest ticket giveaway.

Check out the video.

Editors Note: While we are talking viral videos, have you seen possibly one of the best “experiential” ads online?

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Comments (6)

  1. Maybe he should consider cutting back on the coffee??? Ya think? I hope Deb in Denver was as excited as he was.


  2. Thanks for sharing this. I’ve been evaluating viral video for our next start-up and this is a great example.

  3. The next generation of Elf Yourself launched today, Oct 1st. My M&M’s has launched a viral marketing campaign at where consumers can upload a face onto an M&M and make it talk or sing. People can post it to facebook & email it. And, to sweeten the deal My M&M’s has added eCommerce to this campaign – consumers can actually purchase the face they upload on actual M&M’s – this is an industry first. Check it out!!!

  4. thanks for the share

  5. Haha, thats great! Definitely will try to emulate this in the future.

  6. Anyone else not able to see the video?

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Holly Buchanan is a marketing to women consultant specializing in marketing to women online. You can read her blog at She is the co-author, along with Michele Miller of The Soccer Mom Myth - Today's Female Consumer - Who She Really Is, Why She Really Buys.

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