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Wednesday, Sep. 24, 2008 at 6:48 am

Bryan Eisenberg Discusses Testing With Mayer Gniwisch, President of

By Bryan Eisenberg
September 24th, 2008

As part of the research for our latest book, Always Be Testing, I had the pleasure to chat with several people about testing and how testing lives in their corporate culture. This one, with Mayer Gniwisch, President of Ice.Com and provides some practical advise on testing from the perspective of a retailer. Take some time to listen to my interview with Mayer. Mayer was kind enough to offer a discount for listeners: Save 20% at, just use code sam20 or save 20% at by using code sam02.

Click here to listen to Bryan Eisenberg chat with Mayer Gniwischmediaplayer.jpg

(To download the interview for use on your ipod, etc., right-click here and “save as”.)

In case you missed it, our first podcast in the series is with Bernardo de Albergaria, VP & GM of eCommerce, Citrix Online and our second podcast was with Avinash Kaushik, Analytics Evangelist for Google. We’ve also recorded two “Always Be Testing” monthly webinars so far, the archived versions are now available.

Have you picked your copy of Always Be Testing? Our publisher says the first printing is already sold out and they are rushing to print a second run.

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Comments (7)

  1. WOW, great interview.

    One day, God willing I will be testing too. I am hopefully humble; I realized long ago I do not know everything. Let alone the Internet and Ecommerce.

    I have started reading your book ‘Always Be Testing’. My issue is, I work a regular 40 hour a week job and manage my ecommerce website with my remaining time. So time is limited.

    I am very convinced testing is very important. I am just having a bit of difficultly getting started, (little time and lack of knowledge). I am trying to find some help to guide me in the beginning to get started.

    I am sure things will work out; I just need to dive in and go for it.

  2. Great interview. I think a lot of people get hung up on trying to figure out how to do their very first test. Any advice on how to test something small but significant on a site?

  3. amazing interview!

  4. I wonder how many people are buying diamonds in this economy. I would suggest the smaller/cheaper diamonds are certainly picking up steam and the expensive ones are somewhat only being sought by the top tier of society.

    It’ll be interesting to follow these guys and other high end jewelry biz like nile with this degrading economy and see what countermeasures they put in place to ensure people continue buying overpriced rocks. ;)

  5. [...] Click here for the podcast. [...]

  6. A very good interview.

    By : Seo

  7. The article is really good. Learnt a lot from it. Thanks. Cheers

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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