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Bryan Eisenberg Discusses Testing With Mayer Gniwisch, President of Ice.com
Posted By Bryan Eisenberg On September 24, 2008 @ 6:48 am In A/B Testing,Accountable Marketing,Grokcast,Interviews | 7 Comments
As part of the research for our latest book, Always Be Testing , I had the pleasure to chat with several people about testing and how testing lives in their corporate culture. This one, with Mayer Gniwisch, President of Ice.Com  and Diamond.com  provides some practical advise on testing from the perspective of a retailer. Take some time to listen to my interview with Mayer. Mayer was kind enough to offer a discount for listeners: Save 20% at ice.com , just use code sam20 or save 20% at diamond.com  by using code sam02.
Click here to listen to Bryan Eisenberg chat with Mayer Gniwisch
(To download the interview for use on your ipod, etc., right-click here  and “save as”.)
In case you missed it, our first podcast in the series is with Bernardo de Albergaria , VP & GM of eCommerce, Citrix Online and our second podcast was with Avinash Kaushik , Analytics Evangelist for Google. We’ve also recorded two “Always Be Testing” monthly webinars so far, the archived versions  are now available.
Have you picked your copy of Always Be Testing ? Our publisher says the first printing is already sold out and they are rushing to print a second run.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2008/09/24/bryan-eisenberg-discusses-testing-with-mayer-gniwisch-president-of-icecom/
URLs in this post:
 Always Be Testing: http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633
 Ice.Com: http://www.ice.com
 Diamond.com: http://www.diamond.com
 right-click here: http://www.grokdotcom.com/podcasts/ABT_Mayer_Gniwich.mp3
 first podcast in the series is with Bernardo de Albergaria: http://www.grokdotcom.com/2008/08/26/podcast-interview-bernardo-de-albergaria-vp-of-ecommerce-citrix/
 Avinash Kaushik: http://www.grokdotcom.com/2008/09/11/avinash_on_testing/
 archived versions: http://futurenowinc.com/ABTwebinar.htm#archive
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