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Bryan Eisenberg Discusses Testing With Mayer Gniwisch, President of Ice.com

Posted By Bryan Eisenberg On September 24, 2008 @ 6:48 am In A/B Testing,Accountable Marketing,Grokcast,Interviews | 7 Comments

As part of the research for our latest book, Always Be Testing [1], I had the pleasure to chat with several people about testing and how testing lives in their corporate culture. This one, with Mayer Gniwisch, President of Ice.Com [2] and Diamond.com [3] provides some practical advise on testing from the perspective of a retailer. Take some time to listen to my interview with Mayer. Mayer was kind enough to offer a discount for listeners: Save 20% at ice.com [2], just use code sam20 or save 20% at diamond.com [3] by using code sam02.

Click here to listen to Bryan Eisenberg chat with Mayer Gniwischmediaplayer.jpg

(To download the interview for use on your ipod, etc., right-click here [4] and “save as”.)

In case you missed it, our first podcast in the series is with Bernardo de Albergaria [5], VP & GM of eCommerce, Citrix Online and our second podcast was with Avinash Kaushik [6], Analytics Evangelist for Google. We’ve also recorded two “Always Be Testing” monthly webinars so far, the archived versions [7] are now available.

Have you picked your copy of Always Be Testing [1]? Our publisher says the first printing is already sold out and they are rushing to print a second run.

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/09/24/bryan-eisenberg-discusses-testing-with-mayer-gniwisch-president-of-icecom/

URLs in this post:

[1] Always Be Testing: http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633

[2] Ice.Com: http://www.ice.com

[3] Diamond.com: http://www.diamond.com

[4] right-click here: http://www.grokdotcom.com/podcasts/ABT_Mayer_Gniwich.mp3

[5] first podcast in the series is with Bernardo de Albergaria: http://www.grokdotcom.com/2008/08/26/podcast-interview-bernardo-de-albergaria-vp-of-ecommerce-citrix/

[6] Avinash Kaushik: http://www.grokdotcom.com/2008/09/11/avinash_on_testing/

[7] archived versions: http://futurenowinc.com/ABTwebinar.htm#archive

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