Comments (14)

1. Felipe
   September 25th, 2008
   10:51 am

   Hello Bryan, great work and thanks a lot for your blog and books.

   I would like to point out that some links to videos on your blog are not working, i really need some pointers on Detail Page Optimization, and could
   not wacth this article in video cast format:
   http://www.grokdotcom.com/2007/08/24/screencast-optimizing-e-commerce-product-pages/

   Is it a problem with the video service? Is there an alternative source for that information?

   Thanks a lot

2. Bryan Eisenberg
   September 25th, 2008
   10:54 am

   Felipe,

   Thank you for pointing that out and the kind words. It must be an issue with the video service. I’ll look to see what we can do to replace it in the next couple of weeks. Sorry for the inconvenience.

   Best wishes,
   Bryan

3. Jason Egan
   September 25th, 2008
   11:27 am

   Was your client Cnet.com!? I noticed the same issue when they launched their redesign and sent them feedback during their beta, voicing that the black header wasn’t the greatest thing on people’s eyes.

   I truly believe that the larger a company gets, the less common sense is used.

4. Michael Straker
   September 25th, 2008
   7:24 pm

   That really is a great demo page. I felt dizzy by the end!

   Red on blue (or vice versa) is awful too.

5. Sarasota SEO
   September 25th, 2008
   10:30 pm

   Dang, that seriously hurt.

6. Arlene Kahn
   September 26th, 2008
   12:41 am

   I don’t understand people who use white on black or other light colors on dark backgrounds. It is so hard to read and I usually just close the page when I see that sort of set up.

7. Jack from eyeflare travel tips
   September 26th, 2008
   9:23 am

   Ouch, that does hurt. OK, point taken, thanks for sharing. Re-design on the way…!

   Yes, that really is a brilliant illustration of the problem.

8. Karin
   September 27th, 2008
   4:50 pm

   Awesome. No better way to explain it than show it. I really need to bookmark that page ……….

9. Sahota from UniqLooks - Cashmere Scarves Shop
   September 29th, 2008
   4:08 am

   Great. Specially I guess eye opener for someone who has black background and white font color.

10. craig
    September 29th, 2008
    12:05 pm

    your very next article “Landing Page Optimization: Layout and Design Elements” leads to…. a page with black text on a blue background. almost unreadable, or maybe i was still dizzy from your (very good) example of why not to use white text on a dark background.

    or was that another example of what not to do?

11. Bryan Eisenberg
    September 29th, 2008
    12:06 pm

    Craig,

    Unfortunately, that is a template setup by GotoMeeting. I wish I had even more control over it.

    Bryan

12. James Spinosa
    September 29th, 2008
    12:24 pm

    I have seen quite a few white on black, red on blue, and other techniques that people think are creative when they are first making them. Eventually you realize people want to be able to read your content

13. Brian
    October 2nd, 2008
    11:09 am

    white on black very rarely works for sites. Some “theme” sites like a game or something can SOMETIMES work, but it’s really just hard onthe eyes. If your design truly insists on using white on black, use a grey instead.

14. Susan Greene
    October 5th, 2008
    5:52 pm

    I agree, white type on a black background is hard to read, ugly, even gothic. So how come so many clients request it when having their website designed? I think they believe it looks “creative.” Ugh!

    Susan

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