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Good Eyesight Can Hurt Conversions
Posted By Bryan Eisenberg On September 25, 2008 @ 10:11 am In Interesting Websites,Persuasive Design | 18 Comments
I won’t name names, but recently we had a client come back with a new redesign for their website that uses white text on a black background. You might have experienced the same thing at some point. Your team may all agree it looks totally snazzy. But this link is a great illustration of why it’s wrong  (please read the entire page until you reach the end, otherwise you won’t get the point).
Your customers’ eyes and your wallet thank you for taking the 3 minutes to read that page.
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URL to article: http://www.grokdotcom.com/2008/09/25/good-eyesight-can-hurt-conversions/
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 this link is a great illustration of why it’s wrong: http://www.ironicsans.com/owmyeyes/
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