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Good Eyesight Can Hurt Conversions

Posted By Bryan Eisenberg On September 25, 2008 @ 10:11 am In Interesting Websites,Persuasive Design | 18 Comments

I won’t name names, but recently we had a client come back with a new redesign for their website that uses white text on a black background. You might have experienced the same thing at some point. Your team may all agree it looks totally snazzy. But this link is a great illustration of why it’s wrong [1] (please read the entire page until you reach the end, otherwise you won’t get the point).

Your customers’ eyes and your wallet thank you for taking the 3 minutes to read that page.


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URL to article: http://www.grokdotcom.com/2008/09/25/good-eyesight-can-hurt-conversions/

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[1] this link is a great illustration of why it’s wrong: http://www.ironicsans.com/owmyeyes/

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