Comments on: The Difference Between Great and Average Copy http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 11:07:09 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: David Eaton http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1204612 David Eaton Wed, 28 Oct 2009 19:28:22 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1204612 So cool!!! So cool!!!

]]> By: Landlord http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1161266 Landlord Wed, 22 Apr 2009 14:07:33 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1161266 Really cool video! I had no idea where it was going for the first half. It really puts it all together in the last 10 seconds! Really cool video! I had no idea where it was going for the first half. It really puts it all together in the last 10 seconds!

]]> By: canadian bodybuilding http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1157777 canadian bodybuilding Tue, 07 Apr 2009 15:55:33 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1157777 thanks for the share! thanks for the share!

]]> By: Does It Suck Or Shine - A Self Quiz? — Brand Candid http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1149906 Does It Suck Or Shine - A Self Quiz? — Brand Candid Tue, 10 Mar 2009 10:39:26 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1149906 [...] Marketing sucks if your MLS property descriptions, advertising, marketing and promotional copy is tarted up with lame ass ad speak or bloated with cottage-cheese-cliche cellulite. You gotta make “magic” not “monotone”.  Here’s an example of crap copy and great copy. [...] [...] Marketing sucks if your MLS property descriptions, advertising, marketing and promotional copy is tarted up with lame ass ad speak or bloated with cottage-cheese-cliche cellulite. You gotta make “magic” not “monotone”.  Here’s an example of crap copy and great copy. [...]

]]> By: Real Estate Agent Professional - Does It Suck or Shine? A Self Quiz. http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1149390 Real Estate Agent Professional - Does It Suck or Shine? A Self Quiz. Sat, 07 Mar 2009 20:45:23 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1149390 [...] Marketing sucks if your MLS property descriptions, advertising, marketing and promotional copy is tarted up with lame ass ad speak or bloated with cottage-cheese-cliche cellulite. You gotta make “magic” not “monotone”.  Here’s an example of crap copy and great copy. [...] [...] Marketing sucks if your MLS property descriptions, advertising, marketing and promotional copy is tarted up with lame ass ad speak or bloated with cottage-cheese-cliche cellulite. You gotta make “magic” not “monotone”.  Here’s an example of crap copy and great copy. [...]

]]> By: Does It Suck or Shine? A Self Quiz. | Real Estate Magazine - Real Estate Opinion Column - AgentGenius http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1149095 Does It Suck or Shine? A Self Quiz. | Real Estate Magazine - Real Estate Opinion Column - AgentGenius Fri, 06 Mar 2009 14:01:01 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1149095 [...] Marketing sucks if your MLS property descriptions, advertising, marketing and promotional copy is tarted up with lame ass ad speak or bloated with cottage-cheese-cliche cellulite. You gotta make “magic” not “monotone”.  Here’s an example of crap copy and great copy. [...] [...] Marketing sucks if your MLS property descriptions, advertising, marketing and promotional copy is tarted up with lame ass ad speak or bloated with cottage-cheese-cliche cellulite. You gotta make “magic” not “monotone”.  Here’s an example of crap copy and great copy. [...]

]]> By: Value of Copywriting http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1137713 Value of Copywriting Sun, 01 Feb 2009 15:40:28 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1137713 [...] Tip to The Grok for originally [...] [...] Tip to The Grok for originally [...]

]]> By: Valerie http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1106257 Valerie Wed, 12 Nov 2008 21:57:18 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1106257 What we take for granted!!?? Thank You for making this beautiful film! What we take for granted!!??

Thank You for making this beautiful film!

]]> By: Scott Salwolke http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1101200 Scott Salwolke Fri, 31 Oct 2008 05:39:01 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1101200 One word. Bravo. One word. Bravo.

]]> By: Copy: from good to great « mosaic communication blog http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1095435 Copy: from good to great « mosaic communication blog Wed, 22 Oct 2008 05:38:14 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1095435 [...] This post is courtesy of the kind folks at Grokdotcom, but I wanted to add the media as well. There is no point me rewriting great commentary, so I’ve posted their analysis here. [...] [...] This post is courtesy of the kind folks at Grokdotcom, but I wanted to add the media as well. There is no point me rewriting great commentary, so I’ve posted their analysis here. [...]

]]> By: Netlyte http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1081843 Netlyte Sat, 11 Oct 2008 17:19:56 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1081843 <strong>Great Video from FutureNowInc: Difference Between Great And Average Copy...</strong> Is Your Website Copy This Good? ...... Great Video from FutureNowInc: Difference Between Great And Average Copy…

Is Your Website Copy This Good?

……

]]> By: Cynthia http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1077114 Cynthia Thu, 09 Oct 2008 02:23:02 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1077114 Major chills -- a point extremely well made. Major chills — a point extremely well made.

]]> By: Parth http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1075159 Parth Tue, 07 Oct 2008 22:15:46 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1075159 Wow, that was truly amazing. Wow, that was truly amazing.

]]> By: Jenny http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1074488 Jenny Tue, 07 Oct 2008 15:00:57 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1074488 Tough to write copy with tears streaming down my face...but well worth it! Thanks so much. Jenny Tough to write copy with tears streaming down my face…but well worth it!

Thanks so much.

Jenny

]]> By: kathie http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1074481 kathie Tue, 07 Oct 2008 14:54:02 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1074481 amazing how clear the real message becomes when it is from one heart to another's when we take the time to look deeply enough. this video is a sincere conversation without a word being spoken. I would love to see more examples. amazing how clear the real message becomes when it is from one heart to another’s when we take the time to look deeply enough. this video is a sincere conversation without a word being spoken.

I would love to see more examples.

]]> By: craig mclaughlan http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1072609 craig mclaughlan Mon, 06 Oct 2008 16:02:23 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1072609 clavado! that was sweet. clavado! that was sweet.

]]> By: Sean D'Souza http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1072572 Sean D'Souza Mon, 06 Oct 2008 15:26:32 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1072572 Esta bien :) Sean Esta bien :)

Sean

]]> By: rocketfuel http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1072438 rocketfuel Mon, 06 Oct 2008 14:01:43 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1072438 I already thought my copy needed work.... Now I know how much! Ouch! What a great video though, thanks for sharing. Bill www.RocketfuelSigns.com/blog/ I already thought my copy needed work….

Now I know how much! Ouch!

What a great video though, thanks for sharing.

Bill
http://www.RocketfuelSigns.com/blog/

]]> By: Jack from eyeflare http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1070924 Jack from eyeflare Sat, 04 Oct 2008 17:44:23 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1070924 Truly a great video. Very emotional indeed and a great approach to copy. Truly a great video. Very emotional indeed and a great approach to copy.

]]> By: Susan Greene http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1066803 Susan Greene Wed, 01 Oct 2008 21:44:01 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1066803 Great video, great message. Now imagine that the guy in the suit worked for a corporation, and his boss asked him to come up with the words for the beggar's sign. His sentence would have been made into a paragraph by Corporate, watered down by Legal, and politically corrected by Human Resources. I'm thinking it would be a completely different message by then. Uh oh, I think my cynacism is showing again. Great video, great message. Now imagine that the guy in the suit worked for a corporation, and his boss asked him to come up with the words for the beggar’s sign.

His sentence would have been made into a paragraph by Corporate, watered down by Legal, and politically corrected by Human Resources. I’m thinking it would be a completely different message by then.

Uh oh, I think my cynacism is showing again.

]]> By: Patricia http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1065591 Patricia Wed, 01 Oct 2008 02:53:14 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1065591 Just great! Simple and strict to the point. Words should connect people through emotions. Thanks for sharing Patricia (Argentina) Just great! Simple and strict to the point. Words should connect people through emotions.
Thanks for sharing
Patricia (Argentina)

]]> By: Rob Willox http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1064018 Rob Willox Tue, 30 Sep 2008 08:40:22 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1064018 Switching the message from 'have compassion for me' to 'how lucky are you' is the trigger that connects, creates an emotional response and demands action of some kind from the viewer. Switching the message from ‘have compassion for me’ to ‘how lucky are you’ is the trigger that connects, creates an emotional response and demands action of some kind from the viewer.

]]> By: Marcos Fargas http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1062889 Marcos Fargas Mon, 29 Sep 2008 20:06:35 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1062889 Thanks for this emotional post! Thanks for this emotional post!

]]> By: Nan http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1062684 Nan Mon, 29 Sep 2008 17:45:28 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1062684 Brought tears to my eyes. Would that I could do the same with my copy. Thanks so much for sharing. Brought tears to my eyes. Would that I could do the same with my copy. Thanks so much for sharing.

]]> By: Steve http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/comment-page-1/#comment-1062669 Steve Mon, 29 Sep 2008 17:18:19 +0000 http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/#comment-1062669 Copy that goes beyond your eyes to your heart; like Hemingway selling cheese.... It tastes better paired with the message... Copy that goes beyond your eyes to your heart; like Hemingway selling cheese…. It tastes better paired with the message…

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