- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
The Difference Between Great and Average Copy
Posted By Jeff Sexton On September 25, 2008 @ 2:41 pm In Copywriting | 44 Comments
Great copy communicates the emotional truth of your message; mediocre copy simply conveys information. Want to see the difference between the two approaches? Watch this video:
Copywriters worry about nuances, mental images, and word associations because the emotions behind your words matter. Never let anyone tell you different.
*Hat tip to Jim Anderson  for sending me the video link.
P.S. If you like this post, be sure to read my follow-up analysis .
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/
URLs in this post:
 Image: http://www.youtube.com/watch?v=4-K8bpoDn-8
 Jim Anderson: http://alfredandersonmarketing.com/Welcome.html
 read my follow-up analysis: http://www.grokdotcom.com/2008/10/06/cause-people-to-realize-the-truth-rather-than-just-tell-them/
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.