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The Difference Between Great and Average Copy

Posted By Jeff Sexton On September 25, 2008 @ 2:41 pm In Copywriting | 44 Comments

Great copy communicates the emotional truth of your message; mediocre copy simply conveys information.  Want to see the difference between the two approaches?  Watch this video:

YouTube Preview Image [1]

Copywriters worry about nuances, mental images, and word associations because the emotions behind your words matter.  Never let anyone tell you different.

*Hat tip to Jim Anderson [2] for sending me the video link.

P.S. If you like this post, be sure to read my follow-up analysis [3].

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/09/25/the-difference-between-great-and-average-copy/

URLs in this post:

[1] Image: http://www.youtube.com/watch?v=4-K8bpoDn-8

[2] Jim Anderson: http://alfredandersonmarketing.com/Welcome.html

[3] read my follow-up analysis: http://www.grokdotcom.com/2008/10/06/cause-people-to-realize-the-truth-rather-than-just-tell-them/

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