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Thursday, Sep. 25, 2008 at 6:52 am

The More You Post the Better You Rank

By Bryan Eisenberg
September 25th, 2008

Or so says Technorati as they released data from their 2008 State of the Blogosphere report.

Techcrunch sums it up:

Blogging is a volume game. The more you post, the more chances there are that someone else will link to one of your posts. (Technorati rank is based on the number of recent links to your blog). The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.

The linking stats may be true, but what do readers think about it?

Do you prefer blogs that post 1 or 2 relevant posts a day, a few times a week or ones that publish more frequently? Which blogs are you most likely to remember?

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Comments (27)

  1. Well, I guess I’m biased, because I am a lazy blogger, but as a reader, I want posts that really teach/inform me. I currently follow over a hundred ones, and I must confess I usually scan them quickly before deciding if I’ll read one (interestingly, the title has become quite important for that matter).

    I get annoyed by bloggers who post more than once a day, because I need to make that decision (read, don’t read?) each time. I have unsubscribed from some of them because of that.

  2. I think this varies so widely by audience as to make general conclusions all but worthless. Don’t forget that this is Technorati we’re talking about and they’re talking to a very limited audience. Internet professionals may forget that, but the truth is, the average web-using American has never even heard of Technorati.

    When you reframe Technorati’s audience, it becomes clearer why they’d prefer the near-constant stimulation of 5 or more posts per day. Does that mean all audiences want that? Hell no. The ever-popular Copyblogger posts one article per day. But it’s always a meaty post with lots of great content. Then again, this is a blog for writers, so of course they’re looking for meatier content.

    As for me, I’ll take less posts with more meat over multiple, fluffy, “hey, did you see this thing that just happened on the web” type posts. Then again, I tend to write long posts so I’m as biased as the next guy ; )


  3. I notice that all the big blogs I follow release close to a dozen (or more) posts per day. Some smaller blogs might make a post once per week but I do not generally go back to those sites until I notice an update in my RSS feeds. More frequent posts definitely encourages frequent repeat visits, assuming the content is useful.

  4. Quantity again ranks over over quality, the ongoing ADD problem of the web. Let’s go back to counting hits again…

    Seriously, this “frequency” issue is all about blogs generating page views for ads, right? I wonder if the people buying the ads actually tracked their results, would they agree quantity trumps quality?

    What I’d really like to see is an index with the above stats relating to how many of these posts were basically identical – in the 10 posts a day group, how many posts covered a unique topic?

  5. I think Schonfeld is too entrenched in the big time news blog mentality. For niche sites that specialize in non-news content, 3 or so high quality posts a week that are well marketed will get you more traffic/links than a dozen “me too” posts.

  6. Personally I remove blogs from my list that publish more than once a day. And I’m beginning to remove even more now.
    Most bloggers that blog once a day. publish maybe if its a good blog one good post a week. The best blogs I read publish just once or two times a week.

  7. I’ve noticed among other travel blogs that the ones I read fall in between. Usually posting more than once a day, but I only read the decent posts.

    Of course, I want to read the longer ones from the blogs posting more rarely, but there’s seldom enough time to do so.

    If I had more time in the day, I’d read longer posts.

  8. Ouch, 1-2 posts/day is more than enough. Any more and honestly I don’t read them; it’s too much to keep up with. (Realizing that this volume is multiplied times nearly 2 dozen blogs – so we are talking an extra 150++ posts to sort through per day. No thanks!!)

  9. Like most, I like blogs that are meaningful to my business development. Seth Godin does an excellent job (for me). His blog comes daily, sometimes skipping a day or two. His information is concise and relevant.

  10. I hate many posts a day by any blog. Simple reason is that it makes it too difficult for you to follow so many blogs around. If every blog makes several posts a day, then it will take me long time to read all of those posts. But for me 1-2 posts a day by any blog is fine. But I guess it depends on also how many readers the blog has. If it has huge audience in variety of fields then several posts a day will be fine. For example take case of a newspaper. Everyone love different section of a paper.

  11. I guess it really depends on are those posts worth reading.

    I mean if they’re posting for the sake of the posting and there’s no value in those posts then probably no.

    BUT if you have a really great post even if it’s only once or twice a week then I’ll visit more. It’s a battle of First Time / New Visitors VS Repeat Visitors.

  12. This may very well be true but you also need to factor in that if somebody writes one blog post a day but promotes it well via social networking, forums, etc. it will work out much better in the long run for gaining subscribers.

  13. I have stopped following some blogs that post multiple times a day. In each case it was because there was too much to keep up with and not enough value per post.

    That said, I agree with Sahota (above) who cites the example of a newspaper. In that example, I like if the site has multiple RSS feeds broken out by section. I don’t want to have to wade through the stuff that doesn’t interest me.

  14. I agree completely with Kathryn and Sahota.

    I like to organize my information and my time. This means unsubscribing from blogs that post too many low value posts.
    However, if it’s a well respected blogger I actually enjoy reading their opinions on multiple topics a day. So I guess there’s a fine line between love and unsub.

  15. I prefer a once-a -week blog that encompasses several topics listed by categories. This way, I can keep one weekly posting in my Inbox to continue reading or hearing at my convenience. Multiple, individual postings become a sea of information, a lot of little rafts versus one big ship. If I get the ship, the less often and more topic posting, I can far more easily refer back to it. Multi-day and multi-week blogs clog my inbox and take more time attention to sift through.

    Three of the best I know are TJ Walker’s Speaking Channel, C-Net, and Grokdotcom. All of these are chock full of substance and come approximately once a week.

  16. This is the Scoble effect – just pump out as much as you can and some will stick. I don’t get it, but I know it works. The exact same principle appears to apply to Twitter – value quantity over quality.

  17. In response to Mark’s comment: Like throwing cooked spaghetti at a wall…

  18. It depends on what you are blogging about. If you’re blogging about electronics, celebrities or what’s happening in the news, then posting several times a day is common and hopefully are your postings are short, simple and easy to “scan”.

    If you are running a niche blog and are writing articles that people “read” then I think your posting frequency needs to match what your readers are looking for.

    How do you measure success of your blog? Is it being in the top of technorati or having a fan base of readers that enjoy reading your articles and actually engage with most/each of your postings.

    I have a very niche blog, post only a few times a week but most of the posts receive comments and questions from the readers. That’s more rewarding for me then being at the top of technorati.

    I too agree with Kathryn and Sahota. My time is valuable and at the end of the day I need to prioritize. I have unsubscribed from many blogs due to a high posting frequency.

  19. [...] a really interesting discussion going on in the comment section of Bryan’s post – The More You Post, The Better You Rank.  Technorati released a report that found the top blogs post multiple times a day.   Bryan asked [...]

  20. [...] a really interesting discussion going on in the comment section of Bryan’s post – The More You Post, The Better You Rank.  Technorati released a report that found the top blogs post multiple times a day.   Bryan asked [...]

  21. I prefer to read one or two posts per blog per day. If they post too many you don’t have the time to read them all if you read lots of blogs.

  22. as long as its all quality i wouldnt care of the quanity

  23. It completely depends on the content. If it’s current news blog, I want as many current items as there are. But if it’s a top tech gadgets blog, I want 2 or 3 a day.

    fyi: engadget is my favorite, and they post about 20/day and they are sort of a cross breed tech gadgets/news site.

  24. I dont know about how many blogs to post and if its good or not. I think its all about whats being posted. If its useful or even entertaining then it doesn’t matter, but you would think these blog enthusiast would run out of stuff eventually , but what do I know. But doing web design for a living there no time for all the blogging when I spend my days producing code so the blogs work. Ironic don’t you think.

  25. Thats interesting. I didn’t know that people could link directly to a specific post. How is that done ? I dont see any tools for. A browser plug in perhaps?

  26. But doing web design for a living there no time for all the blogging when I spend my days producing code so the blogs work. Ironic don’t you think.

  27. It all depends on the site and the niche. If I am on a stock tracking websites then I want as many artices or blog posts per day that I can get.

    But if I am on a blog about a hobby I like, then it is not necessary to post many times per day.

    Not to mention some of the larger blogs have a whole team of writers while others (like my own) are operated by one individual.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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