Comments on: Why Henry Paulson Needs to Attend Our Copywriting Course

By: Los Angeles DUI Lawyer

Los Angeles DUI Lawyer — Wed, 28 Oct 2009 22:02:53 +0000

It was completely immoral – I consider the actions to be reprehensible.

By: WK

WK — Mon, 06 Oct 2008 17:12:51 +0000

The reason people didn’t buy it (the bailout) was because they DID understand it. It was wrong – immoral – and bad for the Country. Problem is people rely too much on debt and we’re learning that. I shouldn’t have to take out a loan to buy a car. I shouldn’t have to take out a loan to go to school. Those things are the weight that is dragging us down and making bankers rich. Your home value is not supposed to go up 20% a year. That’s abnormal. The whole past 10 or 15 years were a financial lie. Now everybody who bought into it and at the same time bought into the idea that I can have anything I want on credit – they don’t want to deal with the mess they got themselves in. No responsibility.

By: Todd Moss

Todd Moss — Sun, 05 Oct 2008 15:20:44 +0000

Whether it is Cramer or Paulson, when you are standing there holding a giant steaming bag of poop most people don’t want to buy it. I have heard of people that could sell ice cubes to Eskimos but good luck selling this crap.

By: Bryce

Bryce — Wed, 01 Oct 2008 23:15:31 +0000

ol’ Hank Paulsen didn’t know who his audience was and was unprepared to speak to who was listening… just the rest of the world. He approached the camera’s like he was speaking to a Goldman Sachs board meeting.
I’d call one of the worst PR/marketing disasters in the last 25 years!
Cramer’s re-wrapping was a great improvement. How quickly might the proposal have moved forward if words like “bailout” were replaced with “investment”, “support your country”, “backstop our economy”, etc.
Sometimes we need a hard shot on the jaw to get our attention.
We Canucks are watching with great interest.

By: Nan

Nan — Mon, 29 Sep 2008 20:24:53 +0000

Holly, I loved your last line: ” — if you want to persuade people, you have to avoid the techno-jargon and speak to your customers in their language about what they care about.”

Especially the last part. As copywriters, we MUST talk about the things potential buyers care about — not what we or our clients want to sell them.

By: KeeKee

KeeKee — Mon, 29 Sep 2008 16:31:17 +0000

Maybe the administration needs to have your site bookmarked so they can see what’s really going on or someone should send Cramers words to them anyway. Thanks for the post.

KeeKee

By: Wilson K.

Wilson K. — Mon, 29 Sep 2008 16:17:54 +0000

I spent two years in the investment banking realm and I always gave Cramer credit for exactly what you speak of – communicating complex ideas clearly.

People in the industry are frequently very negative about him. But the question is: Who is sitting in their office at 8pm trying to convince businesses to participate in transactions and make investments and trades and who cruises through making millions with a TV show and some books (not to mention his successful hedge funds in the past)?

His books are great for laymen to understand investing principles – but I’m not sure anything will help people much in this environment.

Good for him for connecting with America – even if it’s too loud.

By: lening Bereken

lening Bereken — Mon, 29 Sep 2008 13:36:22 +0000

Maybe we should just be glad the Bush administration didn’t attend your copyrighting course ; )

By: Brad Shorr

Brad Shorr — Mon, 29 Sep 2008 12:30:48 +0000

You hit the nail on the head. The entire Bush administration has been totally unable to sell its agenda to the public. Cramer has good reason to yell – he understands what’s going on in the economy about six months before anyone in government does. He must be rather frustrated.