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Archive for September, 2008

FutureNow Post
Tuesday, Sep. 23, 2008 at 1:53 pm

Now THAT’S How You Announce a Contest Winner

September 23rd, 2008

We all run contests – you know- giving away cool things, like a free pass to a conference.   But how do you announce the contest winner?   Brains on Fire came up with a unique, and I would guess viral, way to announce the winner of their Society for Word Of Mouth – SWOMFest ticket giveaway.

Check out the video.

Editors Note: While we are talking viral videos, have you seen possibly one of the best “experiential”…

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FutureNow Event

Landing Page Optimization: Layout and Design Elements – Always Be Testing Webinar

September 23rd, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Page Optimization: Layout and Design Elements

When: Monday, September 29, 2008 | 2:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

July kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session covered improving landing pages focusing…

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FutureNow Post
Tuesday, Sep. 23, 2008 at 6:07 am

Button, Button, Who’s Got The Button?

September 23rd, 2008

tmobile button I want it

It was recently Labor Day and here in Utah that means one thing: Labor Day Ski Sales! It signifies the death of summer and starts to build anticipation for what everyone hopes will be a great winter. So what does this have to do with good online marketing?

During the holiday break I was online doing product research on some winter products for my family and I saw a banner ad for a cell phone that immediately grabbed my attention. The…

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FutureNow Post
Monday, Sep. 22, 2008 at 5:48 pm

Top 10 Online Retailers by Conversion Rate: August 2008

September 22nd, 2008

Here are the top 10 converting websites for August 2008*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion.

1. ProFlowers 41.50% 2. 1800flowers.com 20.8% 3. Blair.com 20.10% 4. QVC 20.10% 5. LaneBryant Catalog 19.7% 6. LL Bean 19.7% 7. Roamans 18.80% 8. The Sportsman Guide 17.7% 9. Office Depot 17.30% 10. eBay 15.2%

*Source: Nielsen Online / Marketing Charts

What happened to Proflowers.com? 41.50% is just amazing. Interestingly, last month we had all three big florists, but FTD fell off the list. Most important,…

...continue to read "Top 10 Online Retailers by Conversion Rate: August 2008"

FutureNow Post
Monday, Sep. 22, 2008 at 6:01 am

Why You’d Be Smart to Let a Stranger Select Your Baby Stroller

September 22nd, 2008

There I was at Babies”R”Us, way back in 2003, manhandling different strollers and finding myself more eager to read the amazon.com reviews than to kick the tires myself – and it had nothing to do with wanting to avoid the in-store shopping experience and everything to do with wanting to make the best purchase decision possible.

So why would I want to read reviews when I could examine the stroller first hand?

Because I was a yet-to-be-first-time parent and I knew that what…

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FutureNow Post
Monday, Sep. 22, 2008 at 5:52 am

FutureNow presents “Call To Action” in October

September 22nd, 2008

Future Now’s will be presenting our “Call to Action” workshops this October at two locations! This workshop is meant for those looking to learn how to improve their online conversation rates and is based on the bestselling book by Bryan & Jeffrey Eisenberg.

The first opportunity to see it is at the Direct Marketing Association’s Flagship Event, DMA08 Conference & exhibition – being held October 11 – 16 at the Las Vegas Convention Center in Las Vegas.

There is even a $150…

...continue to read "FutureNow presents “Call To Action” in October"

FutureNow Post
Friday, Sep. 19, 2008 at 6:02 am

7 Principles of Web 2.0 Copy – Twitter Style!

September 19th, 2008

Bryan likes to tease me about my (in his opinion) way-too-wordy, overly long, and serialized blog posts.  He has even started suggesting I join twitter to practice short-form writing styles (you can follow Bryan @TheGrok).  But since I need a distraction like twitter like I need a crack cocaine addiction, this twitter-style post will have to suffice.

So here you have it, the 7 principles of Gr8t Web 2.0 (read short-form) copy:

1.    Brevity – Twitter = learn to…

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FutureNow Post
Thursday, Sep. 18, 2008 at 5:49 am

Offline Reps Need to Care About the Online Experience

September 18th, 2008

I had finally tracked down that hard to find item online.  It was the right size, the right shape, the right finish, and a tolerable price…and free shipping!

I clicked the nice, big, obvious “Add to Cart” button to dive headlong into the conversion funnel.  ERROR.  Some gobbledegook that only a developer would understand.  No phone number.  I did what anyone in the mood to buy would do – I clicked the back button and tried…

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FutureNow Post
Wednesday, Sep. 17, 2008 at 8:28 am

Kid’s Purchasing Power

September 17th, 2008

When creating your ideal customer profile, few companies would include the age range of 13-21 year-olds, but a new study conducted by Doubleclick Performics and ROI Research might persuade you otherwise.

Children as young as 8 years-old are not just using the internet to chat with their friends on AIM or email grandma – they’re shopping online. According to the study:

“Four out of 10 responding young consumers said they used search to learn about products or services after seeing ads. Many said…

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FutureNow Post
Wednesday, Sep. 17, 2008 at 6:28 am

Why I love My Kindle Even More

September 17th, 2008

Bryan, Lisa & John are all excited because Always Be Testing: The Complete Guide to Google Website Optimizer  sold out in less than a month. Wiley had to order a second edition and we know that it will barely cover the back orders. Nice job!

I read their book. It’s a great book. I’m just trying not to read any books that aren’t available for my Kindle. I love my Kindle! You just have to love a device that allows…

...continue to read "Why I love My Kindle Even More"

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