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Archive for October, 2008

FutureNow Post
Friday, Oct. 31, 2008 at 9:38 am

TheGrok’s Not-To-Miss Links for the Week 10/31/08

October 31st, 2008

not to miss linksWenda Harris Millard “Flat is the new up.” quoted at the recent EconWomen conference. She touches on some of the consumer trends this 2008 holiday season.

25 Web Form Optimization Tips – Covers most of the basics, a good reminder.

Usability of Toilet Paper – who could resist this analysis, especially as my friend David Dalka reminded me – P&G said at a search conference, no one would ever blog about toilet paper. Should it be bottom up or top down?

If you are so inclined…

...continue to read "TheGrok’s Not-To-Miss Links for the Week 10/31/08"

FutureNow Post
Thursday, Oct. 30, 2008 at 12:16 pm

Presidential Candidates, Temperament & Website Copy?

October 30th, 2008

I knew I had to buy a copy as soon as I saw it on the magazine stand: the issue of Time Magazine with Presidential temperament as the front cover story.  They even had four presidential faces on the cover, which, before examining them, made me think of previous explanations of temperament using the Four Presidents on Mt Rushmore:

Dutiful George Washington for Sensing-Judging / Methodicals Philosophical Thomas Jefferson for iNtuitive-Thinking / Competitives Rambunctious Teddy Roosevelt for Sensing-Perceiving / Spontaneous…

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FutureNow Post
Thursday, Oct. 30, 2008 at 1:03 am

When Consumer Confidence is Low…

October 30th, 2008

Guess what becomes more important? Yup, conversion.

As online marketers are forced to reign in their spending (along with just about everyone else today), many may be tempted to cut their optimization budgets. After all, optimizing a website is w_o_r_k. It’s far easier to simply buy more traffic, when you need to generate greater profits.

That strategy even works too, on a short enough time horizon, although admittedly more so in bull markets than bear ones. But in recessionary times (or those…

...continue to read "When Consumer Confidence is Low…"

Special Announcement
Wednesday, Oct. 29, 2008

Trick Or Tweet Twitter Style

October 29th, 2008

In the spirit of Halloween, Chris Brogan and I would like to suggest to everyone who uses Twitter (if you’re not, there are many reasons why you should be) to play Trick or Tweet with the people you are following and your followers.

Because like me, social media has connected us with so many friends from around the world it would be hard for us to go around and ring their bells and get candy (not that I need any candy ;-) )

There are…

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FutureNow Post
Wednesday, Oct. 29, 2008 at 8:39 am

Window Shopping the Amazon Way

October 29th, 2008

Amazon just launched When you get there you see a wall of images that you can then scroll across using a mouse or keyboard. By zooming in you get a preview of a particular album or film or book. If you want to purchase it, just click through to the Amazon website.

They advise people to come back every Tuesday to see what is new. I am not sure why they didn’t include a way to subscribe here.

When you go…

...continue to read "Window Shopping the Amazon Way"

FutureNow Article
Tuesday, Oct. 28, 2008

The Brand That Sneezed Its Way to Success and Then…

October 28th, 2008

Caught a nasty coldIn an earlier post I challenged readers to come up with a brand that was built within the last 10 years largely upon advertising, and without the benefit of a manifestly superior product or service.

Most people failed by mentioning brands that were built well before the 10-year limit.  But one reader suggested Airborne, and I had to agree that it met the criteria, even if it was the exception that proved the rule.

How so?

Well, first off,…

...continue to read "The Brand That Sneezed Its Way to Success and Then…"

Special Announcement
Monday, Oct. 27, 2008

Webinar: Your Website and First Time Visitors…Friend or Foe?

October 27th, 2008

Converting first time visitors are a must if you want to succeed in uncertain economy.  They’re also often times pretty expensive to convert into sales. Join FutureNow’s co-founder and best selling author, Bryan Eisenberg as he teams up with the Sitebrand team to help you tackle the issue head on…

Most of the time, first time visitors are the largest underperforming segment of your traffic, representing on average 60 to 80 percent of all visitors, with a conversion rate significantly lower than…

...continue to read "Webinar: Your Website and First Time Visitors…Friend or Foe?"

FutureNow Post
Monday, Oct. 27, 2008 at 10:45 am

7 Deadly Sins of Web Analytics

October 27th, 2008

It’s a “crime against humanity” proclaimed my Analytics Evangelist friend, Avinash Kaushik, at the eMetrics Summit. I’ve heard Avinash use this somewhat dramatic expression several times before in relation to web analytics. That is why I’m going to take the equally dramatic liberty of explaining “The 7 Deadly Sins of Web Analytics”:

1. Improper Implementation

According to my friend, Stéphane Hamel the developer behind WASP, a FireFox plugin for detecting and reviewing web analytics implementations, nearly 100% of implementations are setup…

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FutureNow Article
Friday, Oct. 24, 2008

Microsoft’s Ad Vs. Apple’s Three Move Set

October 24th, 2008

First, if you haven’t seen it yet, watch Microsoft’s response to Apple’s infamous “I’m a Mac” campaign.

YouTube Preview Image

Here’s the question: what do you want to bet that Apple has been just waiting – even itching – for Microsoft to release that kind of response to their “I’m a Mac” campaign?

Why do I ask that?  Because I’d bet anything that Mac’s marketing was smart enough to engage in what Mike Smock has termed The Three Move Set.  You see, when…

...continue to read "Microsoft’s Ad Vs. Apple’s Three Move Set"

FutureNow Article
Friday, Oct. 24, 2008

Attaching a Dollar Value to Marketing Efficiencies

October 24th, 2008

In the column, “Online Marketers Can Weather the Financial Crisis,” I offered action items for dealing with the economic downturn.

My goal is never to be a doomsayer, but rather to be prepared for the reality of the market — good or bad. And that includes recommending common sense actions to shore you up and provide a bullet proof vest for more difficult times.

Reality is, when down times arrive, most companies first look to the marketing department to trim costs. This…

...continue to read "Attaching a Dollar Value to Marketing Efficiencies"

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