OnClick: The Online Marketing Virtual Conference Mashup

With the cost of travel going up and budgets getting squeezed we know not everyone has the opportunity to attend all the great conferences we have the honor to be invited to attend and present at. That’s why we put together a full day online curriculum for you to take advantage of.

9:00 am - 9:20 am

Seth Godin on how to get your ideas to spread:

9:30 am - 10:00 am

Avinash Kaushik on how to create a data driven culture:

10:00 am - 10:10 am

Mike Grehan on the future of Search.

10:11 am - 10:15 am

CommonCraft on social media in plain english.

10:15am - 10:30 am

Please take a 15 minute networking break. Find some great people on twitter or friend some fine people on Facebook. On twitter you can follow me @TheGrok or on FaceBook @Bryan Eisenberg.

10:30 am - 11:10 am

Doug Mack, Carrie Johnson, David Daniels on Web 2.0 and what it means for retail from Shop.org.

Click here to view this presentation.

11:10 am - 12:00pm

Mitch Joel & Carrie Johnson on Social Shopping: How to Learn to Stop Worrying and Love Customer Control

Click here to view this presentation.

12:00pm - 1:00pm

Enjoy your lunch break.

1:00pm - 1:20pm

Ze Frank on …

1:30pm - 1:45pm

Gary Vaynerchuk on building personal brand within the social media landscape

1:45pm - 2:00pm

Rand Fishkin on SEO for branding and blogging for higher rankings.

SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo.

——————————-

SEOmoz Whiteboard Friday-Blogging for Higher Rankings from Scott Willoughby on Vimeo.

2:00pm - 2:05pm

Chris Anderson on Free! why $0.00 is the future of business.

2:05pm - 2:50pm

Bill Tancer on Click: What Millions of People Are Doing Online and Why It Matters.

2:50pm - 3:00pm

Chris Brogan on new media’s necessary evolution for progress. Rated R for language.

3:00pm - 3:30pm
Please take a break and speak to some real people

3:30pm - 3:35pm

Andy Beal on how to monitor your competitors.

3:35pm - 4:30pm

Adaptive Path staff on customer experience and how it integrates with marketing efforts.

4:35pm - 4:45pm

Chip Heath on making ideas stick.

There were several topics we wanted to include but didn’t make it in because either; there we no presentations of it online, we weren’t thrilled with the content available, or Iweran out of time in trying to keep this virtual conference to one day.

Some of the important topics we wanted to cover:

1. the importance of good copywriting online
2. comparing search, display, ppc, cpm, cpa, etc.
3. creating efficiencies in your marketing
4. marketing in a recession
5. Integrated Brands & Interaction: connecting your online to your offline channel
6. preparing your organization for social media
7. why organization must adopt a continuous improvement process for their marketing efforts

What topics would you like to have seen?

P.S. We made the decision to leave any of our presentations/interviews out of the agenda to eliminate any bias, but if you want to watch some of our presentations, here you go:

1. How to get your organization to start testing

2. How to use personas to increase sales

3. Using Persuasion Architecture to improve your online results

In Marketing 2.0 / Web 2.0, Presentations, Relationship Building, Search Engine Marketing, Social Media, Webinar

Add Your Comments

Comments (10)

Jacques Warren
October 2nd, 2008
3:37 pm

Just plain great idea!! Thanks!
Hattie Ann
October 2nd, 2008
7:44 pm

Now why can’t I come up with a great idea like that? Might be because I’m not as smart as you guys are. Amazing.
Paul Stoltzfus
October 3rd, 2008
9:04 am

Awesome! Terrifying. Engaging. Revealing.

Usable.

Thanks Bryan.
Mitch Joel - Twist Image
October 4th, 2008
2:44 pm

Bryan,

This was such a brilliant idea that I stole the concept (with all the love and attribution back to you ;).

I called mine: Pixelated - Your New Business Conference Starts Now Online. With the idea being to get some unique perspectives on the changing world from a business, marketing and technology perspective.

And, you know me, I had to throw some motivation in there as well

Thanks (as always) for the amazing content and inspiration!

If people are not zonked out from yours, they can check mine out here:

http://www.twistimage.com/blog/archives/pixelated-your-new-business-conference-starts-now-online/
Conference Coordinator
October 4th, 2008
5:27 pm

Wow, Really great stuff. Thnx for putting so mych great info on one page so extra useful bookmark too.

Nice work
alex harris - alexdesigns
October 5th, 2008
9:24 pm

Bryan, more evidence of how you influence the industry with great ideas. I just love how @mitchjoel is reusing the concept, plus @chrisbrogan and others are setting these up as well.
My Pixelated On Line Conference - Creativity | Magic Woodworks
October 21st, 2008
11:30 pm

[...] by Chris Brogan who was responding to a post by Mitch Joel, who was making a play on an Idea by Bryan Eisenberg. The post is a very simple concept getting known around the blogosphere as [...]
CT Moore
October 23rd, 2008
12:24 pm

This is such a cool idea. Thanks Bryan!
Larissa Fair
October 23rd, 2008
6:11 pm

Hi Bryan,

Thanks for this. I’m glad people are getting used to the idea of online conferences! My client, Network Solutions is also sponsoring one next week. It will feature some great marketing experts talking about everything from blogs to Twitter to building a web presence. Lots of great videos are lined up: http://www.solutionsstarsvideo.com/

Thanks,
Larissa

Livingston Communications for Network Solutions
Bangladesh Online News, Bangladesh Newspaper - 24Bangladesh.com » Dhaka City » Free Link Friday!
November 12th, 2008
2:37 am

[...] Grokdotcom has a monster post including a bunch of great videos about the SEM field. Highlights include Rand Fishkin’s “Blogging for Higher Rankings” video, and Common Craft’s Social Media in Plain English. [...]