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FutureNow Post
Thursday, Oct. 2, 2008 at 11:44 am

OnClick: The Online Marketing Virtual Conference Mashup

By Bryan Eisenberg
October 2nd, 2008

With the cost of travel going up and budgets getting squeezed we know not everyone has the opportunity to attend all the great conferences we have the honor to be invited to attend and present at. That’s why we put together a full day online curriculum for you to take advantage of.

9:00 am – 9:20 am

Seth Godin on how to get your ideas to spread:

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9:30 am – 10:00 am

Avinash Kaushik on how to create a data driven culture:

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10:00 am – 10:10 am

Mike Grehan on the future of Search.

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10:11 am – 10:15 am

CommonCraft on social media in plain english.

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10:15am – 10:30 am

Please take a 15 minute networking break. Find some great people on twitter or friend some fine people on Facebook. On twitter you can follow me @TheGrok or on FaceBook @Bryan Eisenberg.

10:30 am – 11:10 am

Doug Mack, Carrie Johnson, David Daniels on Web 2.0 and what it means for retail from

Click here to view this presentation.

11:10 am – 12:00pm

Mitch Joel & Carrie Johnson on Social Shopping: How to Learn to Stop Worrying and Love Customer Control

Click here to view this presentation.

12:00pm – 1:00pm

Enjoy your lunch break.

1:00pm – 1:20pm

Ze Frank on …

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1:30pm – 1:45pm

Gary Vaynerchuk on building personal brand within the social media landscape

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1:45pm – 2:00pm

Rand Fishkin on SEO for branding and blogging for higher rankings.

SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo.


SEOmoz Whiteboard Friday-Blogging for Higher Rankings from Scott Willoughby on Vimeo.

2:00pm – 2:05pm

Chris Anderson on Free! why $0.00 is the future of business.

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2:05pm – 2:50pm

Bill Tancer on Click: What Millions of People Are Doing Online and Why It Matters.

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2:50pm – 3:00pm

Chris Brogan on new media’s necessary evolution for progress. Rated R for language.

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3:00pm – 3:30pm
Please take a break and speak to some real people :-)

3:30pm – 3:35pm

Andy Beal on how to monitor your competitors.

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3:35pm – 4:30pm

Adaptive Path staff on customer experience and how it integrates with marketing efforts.

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4:35pm – 4:45pm

Chip Heath on making ideas stick.

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There were several topics we wanted to include but didn’t make it in because either;  there we no presentations of it online, we weren’t thrilled with the content available, or Iweran out of time in trying to keep this virtual conference to one day.

Some of the important topics we wanted to cover:

1. the importance of good copywriting online
2. comparing search, display, ppc, cpm, cpa, etc.
3. creating efficiencies in your marketing
4. marketing in a recession
5. Integrated Brands & Interaction: connecting your online to your offline channel
6. preparing your organization for social media
7. why organization must adopt a continuous improvement process for their marketing efforts

What topics would you like to have seen?

P.S. We made the decision to leave any of our presentations/interviews out of the agenda to eliminate any bias, but if you want to watch some of our presentations, here you go:

1. How to get your organization to start testing

2. How to use personas to increase sales

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3. Using Persuasion Architecture to improve your online results

Add Your Comments

Comments (26)

  1. Just plain great idea!! Thanks!

  2. Now why can’t I come up with a great idea like that? Might be because I’m not as smart as you guys are. Amazing.

  3. Awesome! Terrifying. Engaging. Revealing.


    Thanks Bryan.

  4. Bryan,

    This was such a brilliant idea that I stole the concept (with all the love and attribution back to you ;) .

    I called mine: Pixelated – Your New Business Conference Starts Now Online. With the idea being to get some unique perspectives on the changing world from a business, marketing and technology perspective.

    And, you know me, I had to throw some motivation in there as well ;)

    Thanks (as always) for the amazing content and inspiration!

    If people are not zonked out from yours, they can check mine out here:

  5. Wow, Really great stuff. Thnx for putting so mych great info on one page so extra useful bookmark too.

    Nice work

  6. Bryan, more evidence of how you influence the industry with great ideas. I just love how @mitchjoel is reusing the concept, plus @chrisbrogan and others are setting these up as well.

  7. [...] by Chris Brogan who was responding to a post by Mitch Joel, who was making a play on an Idea by Bryan Eisenberg. The post is a very simple concept getting known around the blogosphere as [...]

  8. This is such a cool idea. Thanks Bryan!

  9. Hi Bryan,

    Thanks for this. I’m glad people are getting used to the idea of online conferences! My client, Network Solutions is also sponsoring one next week. It will feature some great marketing experts talking about everything from blogs to Twitter to building a web presence. Lots of great videos are lined up:


    Livingston Communications for Network Solutions

  10. [...] Grokdotcom has a monster post including a bunch of great videos about the SEM field.  Highlights include Rand Fishkin’s “Blogging for Higher Rankings” video, and Common Craft’s Social Media in Plain English.  [...]

  11. [...] from one of my very favorite authors, Bryan Eisenberg, who began the virtual conference love on GrokDotCom. However, Seth Godin says don’t let the thanks get in the way, so let’s move [...]

  12. awesome. Thanks for the share

  13. [...] It all started with Bryan Eisenberg, a Web analytics and ROI expert, who regularly writes on ClickZ and is a co-author of Call To Action, Waiting For Your Cat To Bark? and Always Be Testing. He decided to initiate a free online conference: OnClick: The Online Marketing Virtual Conference Mashup. [...]

  14. I really like that you guys post so many of these on the web, thank you!

  15. Great stuff, so much information all available in little time split portions. I checked out a couple but will be back to review the others that interest me. Making Ideas Stick was very informative!

  16. :)

    Wow, Really great stuff. Thnx for putting so mych great info on one page so extra useful bookmark too.

    Nice work

  17. Thank you Bryan,
    It’s amazing content.

  18. I really like that you guys post so many of these on the web, thank you!

  19. Great videos. Attending conferences is very difficult these days. Almost impossible.

  20. [...] To Action,Waiting For Your Cat To Bark? and Always Be Testing). On his GrokDotCom Blog, he created OnClick: The Online Marketing Virtual Conference Mashup. Eisenberg collected, gathered and aggregated some of the best presentations he’s uncovered [...]

  21. Hi, thank you for the great video about online marketting. I like watching this.

  22. Interresting reading just like all other articles from Bryan. I do prefer the articles related to SEO.

  23. I highly enjoyed this. Hopefully it’ll help me in my endeavors.

  24. Interesting videos. Seomoz gave me some ideas. Increasing page ranking stuff. Thanks for the post.

  25. I agree with the terrifying aspect to the online marketing techniques. But, believe me once you begin working with the new medium your company no matter if it is small, or large will benefit. There is a sense of control and an ability to really reach the audience that you aim for. The tips on managing time and networking is fantastic as we are at risk of isolating ourselves due to the online environment. Face to face human contact is so important to ensure a complete social and professional engagement.

  26. Thanks a lot for compiling this wonderful list of videos and information! For people who want to learn more about mobile advertising and marketing, it would really be great to read through and watch all the videos which you have posted!

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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