According to STORES’ Favorite 50 list for 2008, Amazon.com leads the pack, followed by eBay and Walmart.com. Rounding out the top 10 online favorites are Best Buy, JCPenney, Target, Google, Overstock, Kohl’s and Sears. You can download the PDF if you want to see the top 50. The NRF Stores websites offers some interesting analysis of the results including tidbits like:
At a time when filling the gas tank can seem like a spending spree for many consumers before they even set foot in a store, the prospect of having an item delivered to their homes free of charge holds considerable sway. Free shipping offers now abound online, and experts forecast that, as the calendar moves closer to the all-important holiday selling season, websites that don’t provide free shipping (even if it comes with a minimum-spend prerequisite) will be at a competitive disadvantage…
…Studying the list of online shoppers’ favorite retailers yields some interesting findings. Four retailers specialize in large-size apparel; considering this is a niche market, that’s an impressive showing. It’s likely that many large-size shoppers – still an underserved group despite growing numbers of people buying apparel in these size ranges – feel more relaxed purchasing online, as it provides anonymity and the chance to try clothing on at home.
I was a bit surprised to find Google on the list of retailers. Why do you think they made it?
Who is your favorite retailer? How come?
If you are a retailer, will you be offering free shipping this holiday season? What is the reasoning behind your decision?