Comments on: Cause People to Realize the Truth, Rather than Just Telling it to Them

By: Tenant Screening

Tenant Screening — Sat, 25 Apr 2009 03:04:16 +0000

The reality hook generates the emotion, and I think that’s the seller in this message. Everybody could see it was a beautiful day, even if it wasn’t, the sign would have still worked, but “and I cannot see it”, is the closer. I had to go watch the video again, really good!

By: Emotionamics at Work «

Emotionamics at Work « — Thu, 23 Apr 2009 17:16:53 +0000

[...] Emotionamics at Work A very succinct article on our tendency to convince our viewers instead of seducing them emotionally… [...]

By: Kaunis päivä tänään « Herätesanoja

Kaunis päivä tänään « Herätesanoja — Sat, 06 Dec 2008 17:28:35 +0000

[...] mutta koin tarpeelliseksi havainnollistaa sanojen merkitystä yksinkertaisen esimerkin avulla FutureNow:n artikkelia (englanniksi) [...]

By: A Ghoulish Collection of Links | This Month In SEO - 9/08 | TheVanBlog | Van SEO Design

Sat, 01 Nov 2008 00:56:01 +0000

[...] Cause People to Realize the Truth, Rather than Just Telling it to Them [...]

By: Fate in modo che la gente si accorga della verità, piuttosto che raccontargliela - ideawebitalia

Wed, 22 Oct 2008 11:19:38 +0000

[...] Cause People to Realize the Truth, Rather than Just Telling it to Them [...]

By: William

William — Sun, 12 Oct 2008 21:53:24 +0000

We used to describe it as allowing the prospect to close the circle rather than forcing the close for them. The psychology is that the conclusion you draw your self is deeper and more persuasive than the one that is drawn for you.

Nice reminder of what works.

By: Helge Tennø

Helge Tennø — Sun, 12 Oct 2008 14:05:10 +0000

Reminds me of the quote, “when setting a mouse trap, always leave room for the mouse”. )

The problem I find today is that people often optimize for the tool (Search Engine) not for the people at the other end. You have to understand the mouse in other to catch it, just knowing how to bait a mousetrap might not be enough.

By: Shawn Phillips - Fitness Expert, Author

Shawn Phillips - Fitness Expert, Author — Fri, 10 Oct 2008 03:28:22 +0000

Jeff, Great stuff man…

You can feel the clarity… makes me want to start writing now. Nice discovery on the video too.

Thanks!
~ Shawn

By: Wilson K.

Wilson K. — Tue, 07 Oct 2008 15:21:51 +0000

I spent a great deal of the film imagining what the new words on the sign must say. And to be honest, I was completely wrong.

In the film it seemed like there was such an emphasis on the sound of the coins being dropped in. I figured that there was a ‘call to action’ that wasn’t a ‘hard call’ but more of an offer for people to help the blind man hear something.

To Inge’s point – I think some call to action may have helped, but in the situation most people tune out the strong calls to action of beggars (right or wrong – it’s true). So the call still needed to be a soft one.

By: Inge Janse

Inge Janse — Tue, 07 Oct 2008 07:35:42 +0000

One thing about the video: wouldn’t the blind man convert more if there was a strong call to action? I understand that this undermines the esthetic beauty of the single statement, but it might help readers into the right direction concerning a follow-up action. Or am I being greedy here?

By: Arun Agrawal - SiteAudits

Arun Agrawal - SiteAudits — Tue, 07 Oct 2008 06:39:16 +0000

Excellent analysis. Both the science elements on the site (usability, conversion) and the persuasion factors must be in sync for a super-duper response.

By: Craig Arthur

Craig Arthur — Tue, 07 Oct 2008 04:42:06 +0000

Few can de-construct and explain why things work. You are high up in that few. Thanks for sharing with the rest of us.

By: Nick Stamoulis

Nick Stamoulis — Tue, 07 Oct 2008 01:29:56 +0000

Awesome follow up to a fantastic video! You’re right, copywriting truly can make or break an entire website. It builds the foundation of a website and its message to consumers.

By: Melinda Slade

Melinda Slade — Mon, 06 Oct 2008 23:54:43 +0000

I am so glad I watched that short film. I must admit it brought a tear to my eye. Absolutely wonderful post!!! Thanks you.

By: Michele Miller

Michele Miller — Mon, 06 Oct 2008 22:42:43 +0000

What an excellent post – when are you going to write that book?!

By: Dirt

Dirt — Mon, 06 Oct 2008 16:23:48 +0000

Saliva – You are in danger of having your henchman union card yanked. Dirt