Nowadays when everyone talks about eating healthy and eating right, a “role model” who isn’t just holding up a product saying “Buy these Nikes” but is actually using the product and staying on a strict regiment is good persuasion.

I don’t think women who are “competitive” will be turned off by a man, theyll read more into his story than his gender. Women of this type I don’t see as being as “emotional” meaning their heart strings aren’t pulled as easily as the women who read into queen latifas story. Theyre no nonsense, looking for a product that keeps them on their game and on their toes.

I think it’s a good way to expand their product into the area of “it’s ok for men to use it too.” I’ve wondered for a while exactly why they were targeting only women!

I could also see where Weight Watchers (in the past) would have problems appealing to men. They heavily encouraged you to attend their on-site meetings. Yes, they now have on-line capabilities, but when they were advertising to men they didn’t. My father has just recently joined the online weight watchers program, but wouldn’t have consider going to a meeting.

Now to the other aspect of competitive. Women compete too. I am an avid cyclist and have trouble keeping weight off in the winter months. I, too, need a little extra help. I am very interested in watching him.

I also have a son who is an awesome athlete, but struggles with his weight. I preach healthy eating to him and Baron will provide a great roll model.

I think it’s a great move from numerous aspects!

Marketing to men for weight loss is a mistake companies make from time to time. Weight watchers did it in the past and abandoned it.

For the amount of the spend they’ll make, the results will be negligible.

Great persona – bad business decision.

Just plain dumb.