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Wednesday, Oct. 8, 2008 at 8:17 am

Landing Page Optimization: Layout and Design Elements – Webinar Recording

By Bryan Eisenberg
October 8th, 2008

If you missed our Landing Page Optimization webinar on September 29th with Google’s Tom Leung now is your chance to catch the replay. Not only did we cover some layout and design tests you could try to boost your conversion rates but also covered how you could perform them using Google Website Optimizer’s advanced testing features like split path tests, multi-page tests, linger or time spent tests and take any action tests. There was some wonderful Q & A at the end as well.

View FutureNow’s webinar on layout and design elements to improve your landing pages.

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Comments (12)

  1. I really appreciate you having this up on the web, to watch. I did watch it live when you first did it but watching it the second time, I am able to pick things up I did not catch the first time. Plus you can rewind things you do not hear clearly.

    By the way, I just started my first test last week…….

    Looks like my new test page is out performing the original by about 20% right now. Final numbers are not in yet, I am planning on running the test for 1 month to get solid numbers.

    I am doing an A/B test, I thought the division of traffic to the test page would be near 50-50, with 50% going to each page but right now, it is doing about 60-40, with the original getting about 60% of all traffic, I am not sure why? I also assume with A/B testing there is NOT a setting to tell Webpage Optimizer to give each test page 50% of the traffic, it just happens by default.

  2. It doesn’t load properly. Windows Media Player says: “Windows Media Player cannot play the file because the specified protocol is not supported. If you typed a URL in the Open URL dialog box, try using a different transport protocol (for example, “http:” or “rtsp:”).”

    That’s a pity I would like to have watched this one…

  3. Peter,

    I am not sure of the issue since it works fine on all the machines we have access to. Try to download the GoToMeeting codec (G2M3 decoder) at

    Best wishes,

  4. This may seem like a silly question.

    My latest experiment had a conversion increase of only 3.5%, with a 95% chance of beating the original.

    With this small of an increase, 3.5%, do I make the changes that brought the increase to the original page or do I try other changes to get the conversion increase higher before making any changes to the original page?

    Or do I take every bit of conversion increase I can find, and then do another experiment someone else?

  5. Audio Bible,

    Testing is an iterative process, meaning you continually improve upon it, using the previous winner as the new baseline. So apply the change and then test move onto testing other areas or pages.

  6. I also had issues with gotomeeting last time. It would download the codec, then ask me to download it again once I already did it.

  7. thanks I appreciate you putting it up

  8. As always, the grok staff are great at putting these online after the fact. It’s great for those of us still catching up on this topic. Thank you!

  9. I just thought I’d let you know that first “register here” and “sign up” links are incorrectly linking to register to the previous webinar on Headline & Call To Action Testing, claiming the webinar is not available.

  10. Hey where is the vid.I am not seeing anything.On the link they ask for my email.Whats up here.

  11. The video is behind a registration wall. That is why you need to provide your email address.

  12. I thimnk u just need to install the codeks nothing else…. keep posting. Will be visiting back soon.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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