Comments on: Online Marketers Can Weather the Financial Crisis

By: Richard Vanderhurst

Richard Vanderhurst — Sat, 09 May 2009 05:16:14 +0000

During the financial crisis, people are getting smarter on how to spend their moneys on quality products/services.

By: Tenant Screening

Tenant Screening — Tue, 05 May 2009 14:03:24 +0000

I keep finding more online based companies that are thriving rather than having a hardship in this economy. Being an online company, I appreciate that.

By: Don Smith

Don Smith — Thu, 23 Oct 2008 10:28:46 +0000

I especially liked the optimization tips.
Don
http://www.gamebay.com

By: Don Smith

Don Smith — Thu, 23 Oct 2008 10:27:57 +0000

Great advice!

By: Affiliates: How to Survive and Thrive in a Bad Economy - 5 Star Affiliate Marketing Blogs

Wed, 22 Oct 2008 16:40:20 +0000

[...] Online Marketers Can Weather the Financial Crisis – Grokdotcom [...]

By: Redeeming Holiday Gift Card Redemptions | Future Now's GrokDotCom / Marketing Optimization Blog

Sat, 18 Oct 2008 18:13:40 +0000

[...] be make-or-break for a lot of eTailers. So, like Bryan Eisenberg mentioned in a recent blog, the time to innovate is now, and relying on the status-quo isn’t [...]

By: Nick Stamoulis

Nick Stamoulis — Thu, 16 Oct 2008 20:15:02 +0000

This is excellent advice. I felt more like a shrink than a marketer over the last month with clients…everyone wants to cut costs, but I always say you are in business to stay in business for the long haul. If you cut too much you risk your long term growth in your market…anyway this is my 2 cents )

By: Rich Nadworny

Rich Nadworny — Tue, 14 Oct 2008 17:47:08 +0000

Bryan, it’s interesting the while forecasts are being revised downward, there’s still serious growth expected in online marketing while overall marketing stays static or decreases. It seems like the opportunity is shifting even more strongly to online.

That said, while the opportunity exists, my experience is that clients will even more risk averse than usual (which is a lot). It’s time for a lot of handholding and explaining from us online folk.

By: 100% Cashmere Scarves Shop UK

100% Cashmere Scarves Shop UK — Tue, 14 Oct 2008 09:19:51 +0000

I think as you said this is time when we can sit and decide how we should react to this crisis. One idea is as you said, work on better conversion and offer more perceived value to visitors to your website. Also another thing we can do is find out ways using which we can drive more traffic to website. For example there are always some keywords which we are not targeting. We can include those and work on them to get more traffic in coming months.

By: Sean D'Souza

Sean D'Souza — Tue, 14 Oct 2008 05:04:08 +0000

Wallets do shrink, but it’s also interesting to note that some businesses don’t do less business (or earn less profits). In good times, people buy anything. In bad times, people buy good things. It’s a matter of getting your stuff to be consistently good. In good times or bad.

Did I overdo the word ‘good?’

By: Sarah Clachar

Sarah Clachar — Tue, 14 Oct 2008 02:07:22 +0000

I’m a copywriter for the natural health market and I’ve been giving a lot of thought to what is going to keep customers purchasing even when their wallets are shrinking:

1. new positioning – place your product in the light of necessity and characterize it as smart move for the future. The methodical persona – looking carefully for the longterm benefits – is taking over.

2. emphasize value. While you may need to have sales and price test, don’t short shrift the value of your product. Find SPECIFIC ways to convey to your prospects that your product is worth their precious money.

3. emphasize relationships. People are conservative and are less willing to try new things and companies. Put much of your marketing dollars into keeping your old customers returning to you. Build your relationship with them through valuable content and communication.

I’m looking forward to hearing more about what people are doing strategically to make transform this challenge into an opportunity to distinguish their business and even grow.

Thank you Sean for that interesting google insight.

Sarah
http://www.healthwriterclachar.com

By: Sean D'Souza

Sean D'Souza — Mon, 13 Oct 2008 16:06:56 +0000

I didn’t have time to look at the details, but here’s an extremely interesting piece of information.

Look up Google for the keywords “founded” “1929″ and “USA” and guess how many responses you get?

12,900,000!

Of course, that’s just a rough Google search, but you’ll find that tens of thousands of businesses were formed at the peak of the Great Depression. And many of them exist today, and thrive today.

Yes things will get rough.
But hey, the proof of the pudding is in the history.

Do the right stuff, and the storm will eventually pass.

Sean
http://www.psychotactics.com

By: Nick Stamoulis

Nick Stamoulis — Mon, 13 Oct 2008 13:22:38 +0000

This is the time where you go back to the drawing boarding and really take a look at your overall situation. Shaving costs I think will be at an all time high for many companies.

By: Michele Antionette

Michele Antionette — Fri, 10 Oct 2008 17:43:15 +0000

It is scary out there right now but I’m with Dan, you gotta start planning now and follow through. IF we could make it through all the other storms, New Orleans has proven to me that we can make it through anything so hang in there. Great post by the way!!! I look forward to reading more and more.

By: Dan Auns

Dan Auns — Fri, 10 Oct 2008 14:47:51 +0000

Bryan, 10 words towards the bottom of your post should be the mission statement for all modern marketers … online or otherwise.

“Stay focused on your customer first, not on the market.”

With the correct focus, a proper plan, executed properly – Today’s marketers should be able to chart their own course through this storm.