Comments on: Gut Check For Retailers http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Candice http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/comment-page-1/#comment-1111966 Candice Sat, 22 Nov 2008 06:15:22 +0000 http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/#comment-1111966 Mark: Yes, travelers and people who just want to assure themselves they are getting a good deal from their current house cleaning service as well as lookey loos etc. I do agree though that we need to spend more time understanding the needs of our current customers and prospects like them and making relevant changes to our site. Mark: Yes, travelers and people who just want to assure themselves they are getting a good deal from their current house cleaning service as well as lookey loos etc. I do agree though that we need to spend more time understanding the needs of our current customers and prospects like them and making relevant changes to our site.

]]> By: Mark Price http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/comment-page-1/#comment-1095320 Mark Price Wed, 22 Oct 2008 01:42:00 +0000 http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/#comment-1095320 Candice: The challenge you have is that many of the visitors to your site will merely be "travelers" who are passing by. The key is to find the visitors who could be real prospects, understand their needs and enhance your site to increase conversion %s. Candice: The challenge you have is that many of the visitors to your site will merely be “travelers” who are passing by. The key is to find the visitors who could be real prospects, understand their needs and enhance your site to increase conversion %s.

]]> By: Candice http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/comment-page-1/#comment-1095168 Candice Tue, 21 Oct 2008 19:57:01 +0000 http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/#comment-1095168 Interesting insights. We try to focus very intently on the 97% of visitors that do not convert! We want every visitor to our site to love our service and find value in our offering. Out site is only 6 months old but we are also very focused on continuous improvement based on customer feedback. Interesting insights. We try to focus very intently on the 97% of visitors that do not convert! We want every visitor to our site to love our service and find value in our offering. Out site is only 6 months old but we are also very focused on continuous improvement based on customer feedback.

]]> By: Mark Price http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/comment-page-1/#comment-1094434 Mark Price Mon, 20 Oct 2008 21:42:42 +0000 http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/#comment-1094434 Jeffrey: I agree with your assessment that many retailers rely excessively on price promotions and lack a focus on customer experience across a broad range of customers. What retailers need is what you recommended, continuous improvement, and even more so, a focus on customers that permits them to understand customer segments and then develop customer experiences that reflect the needs of those specific segments. Retailers who are building organizations around the needs of customer segments are building organizations that will win. See my blog at www.msquaredgroup.com/cms/wordpress for more. I will be blogging about customer-centric marketing organizations for retail over the next couple weeks. Jeffrey:

I agree with your assessment that many retailers rely excessively on price promotions and lack a focus on customer experience across a broad range of customers.

What retailers need is what you recommended, continuous improvement, and even more so, a focus on customers that permits them to understand customer segments and then develop customer experiences that reflect the needs of those specific segments. Retailers who are building organizations around the needs of customer segments are building organizations that will win. See my blog at http://www.msquaredgroup.com/cms/wordpress for more. I will be blogging about customer-centric marketing organizations for retail over the next couple weeks.

]]> By: Leigh Choate - Bazaarvoice http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/comment-page-1/#comment-1094396 Leigh Choate - Bazaarvoice Mon, 20 Oct 2008 20:42:48 +0000 http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/#comment-1094396 Great post - I keep coming back to it. So many retailers make knee-jerk reactions, but now is the time to really take stock, focus on ROI, and measure, measure, measure. Great post – I keep coming back to it. So many retailers make knee-jerk reactions, but now is the time to really take stock, focus on ROI, and measure, measure, measure.

]]> By: MSquared Group » Blog Archive » What it takes… http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/comment-page-1/#comment-1094312 MSquared Group » Blog Archive » What it takes… Mon, 20 Oct 2008 18:06:45 +0000 http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/#comment-1094312 [...] I read a blog by Jeffrey Eisenberg called “Gut Check for Retailers” where Jeffrey, a noted columnist for grokdotcom, predicts that most retailers will continue their [...] [...] I read a blog by Jeffrey Eisenberg called “Gut Check for Retailers” where Jeffrey, a noted columnist for grokdotcom, predicts that most retailers will continue their [...]

]]> By: RoCT 4 | Base Camp Communications http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/comment-page-1/#comment-1094269 RoCT 4 | Base Camp Communications Mon, 20 Oct 2008 16:42:40 +0000 http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/#comment-1094269 [...] Gut Check for Retailers (FutureNow) - “Will retailers finally focus on optimizing their customer experience and improving their sales conversion rates? Many, perhaps most, won’t. It’s hard to build a culture of continuous improvement, especially under pressure. Some, a few, will. They will not only survive but they will also improve their market share and profitability. ” [...] [...] Gut Check for Retailers (FutureNow) – “Will retailers finally focus on optimizing their customer experience and improving their sales conversion rates? Many, perhaps most, won’t. It’s hard to build a culture of continuous improvement, especially under pressure. Some, a few, will. They will not only survive but they will also improve their market share and profitability. ” [...]

]]> By: website design seattle http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/comment-page-1/#comment-1086597 website design seattle Tue, 14 Oct 2008 15:01:47 +0000 http://www.grokdotcom.com/2008/10/14/gut-check-for-retailers/#comment-1086597 Great read, and the comment of "Simply because something worked in the past is not sufficient reason to believe it will work now". Unfortunately a lot of companies still aren't getting this message. Great read, and the comment of “Simply because something worked in the past is not sufficient reason to believe it will work now”. Unfortunately a lot of companies still aren’t getting this message.

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