Comments on: Redeeming Holiday Gift Card Redemptions

By: Steve Nyman

Steve Nyman — Wed, 19 Aug 2009 19:37:16 +0000

I always forget about the gift cards, as they sit in a draw and expire

By: Shopbycoupons

Shopbycoupons — Thu, 02 Jul 2009 06:12:45 +0000

At times websites can be very confusing as they try to cram too much information on the 1 page. The giftcard scheme easily located on a separate page is a brilliant idea as you will know exactly all the details you need and can redeem it. Other shopping websites please take note.

By: Tenant Screening

Tenant Screening — Thu, 14 May 2009 12:43:28 +0000

I’ve always been a fan of products like techbargains.com and other sites which track coupons. They seem like a great marketing angle too. I think Dell makes a killing off techbargains.

By: Brendan

Brendan — Wed, 08 Apr 2009 15:13:56 +0000

Hi all, just found an older but relevant post on UseIt related to wish lists and gift cards. Good for a quick review: http://www.useit.com/alertbox/wishlist-giftcards.html

By: Optimizing Landing Pages to Match Customer Motivation | rossboardman.com

Optimizing Landing Pages to Match Customer Motivation | rossboardman.com — Sun, 22 Feb 2009 08:12:32 +0000

[...] types of visitors will also depend on why they are at your site. You might consider having a unique landing page for gift card holders, or use a personalization tool recognize a repeat visitor and show recently viewed items on the [...]

By: Optimizing Landing Pages to Match Customer Motivation | Get Elastic

Optimizing Landing Pages to Match Customer Motivation | Get Elastic — Tue, 16 Dec 2008 11:49:09 +0000

By: Boise Coupons

Boise Coupons — Mon, 24 Nov 2008 23:57:17 +0000

As a side note coupon shopping is way up this year. With the economy going down the drain, many consumers and looking to pinch every penny they can.

By: Eric

Eric — Fri, 21 Nov 2008 05:32:09 +0000

I thought the eGift Card idea from Pizza Hut was pretty cool. Sure, pizza seems like a lame Xmas gift….but it could be a good stocking stuffer. Mostly I just thought the ability to purchase it & have it received immediately was smart. I always end up scrambling around on 12/24.

By: CaricatureKing

CaricatureKing — Tue, 21 Oct 2008 09:39:02 +0000

Caricature King has offered gift cards for some time. Maybe this gift season they will prove more popular, as in the past people have wanted to order the product and experience the joy of giving the unique gift

By: Theresa Mark

Theresa Mark — Mon, 20 Oct 2008 21:42:49 +0000

By the way, if you want to order gift cards for the holiday season, now is the time to do it or they will not arrive in time. Theresa

By: Theresa Mark

Theresa Mark — Mon, 20 Oct 2008 21:40:08 +0000

I work for Sterling Payment – if you are interested I will be happy to send anyone information about gift cards – I have set up many retailers and ecommerce sites with gift cards. theresa.mark@sterlingpayment.com

By: Making Gift Card Redemption Better « Retail, in the eyes of the everyday customer

Sun, 19 Oct 2008 17:04:06 +0000

[...] Gift Card Redemption Better In article on October 19, 2008 at 5:11 pm Brendan Regan’s post on how etailers should manage gift card redemption is so good I’m re-producing it [...]

By: GPS Deals

GPS Deals — Wed, 15 Oct 2008 11:40:50 +0000

I do a lot of holiday promotion of GPS deals. I hadn’t thought about a post that explicitly offers gift cards or gift certificates, but I think its a good idea.

By: Audio Bible

Audio Bible — Tue, 14 Oct 2008 19:56:02 +0000

I am interested in selling gift card but was unsure as to who to use, like Paypal. Or have my own internal system do them.

Any suggestions?

By: jennifer dlugozima

jennifer dlugozima — Tue, 14 Oct 2008 16:38:55 +0000

Brendan,

What you describe appears to be a good customer experience, which I’m sure customers will appreciate. Since I’m a big believer in striking when the iron is hot, I’d like to suggest testing one more step:

Offer gift-card redeemers the opportunity to purchase another gift card in a thank you e-mail or as part of the check-out process. Given that their experience was a good one, they may be inclined to purchase a gift card for friends, family or whatever. I think it’s worth trying…