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The Ultimate Google Analytics Plugins, Hacks & Tricks Collection
Google Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful additions to Google Analytics. Please note most of these need the truly awesome GreaseMonkey FireFox extension.
(*post updated 6/18/09)
1. Social Media Metrics Greasemonkey Plugin For Google Analytics – it pulls the social media metrics right into Google Analytics Content Detail reports automatically, with links to the social media sites for your pages. It pulls in data from Digg, Sphinn, Mixx, Reddit, StumbleUpon, and Del.icio.us, with more to come.
2. The Google Analytics Report Enhancer – Get enhanced segmentation, you will also be able to segment by transaction, adgroup, and referral path anytime a segmenting opportunity comes up. Now you can see exactly which transactions are attributed to each source, medium, source/medium, keyword, campaign, new or returning visitors, and more. You also get the ability to see the raw number of conversions for each goal you have as well as goal revenue.
3. Google Analytics hacks to obtaining full referring URLs – Provides two ways to get full referring urls into Google Analytics.
4. Multiple Profile Greasemonkey Script – If you have multiple profiles setup for your google analytics account, you will be able to select a new profile to view you will see the same report you were just on, but it will be for the new profile which you selected. Also, if you wish to compare reports from two profiles, there is an option to view the new profile in a separate tab.
5. Unusual Keyword Trends in Google Analytics With Greasemonkey – provides a “What’s Changed” report which tells a) which referrers have sent most traffic in last few days and b) which have sent most traffic where they never did before.
6. Google Website Optimizer multivariate experiment data to show up in Google Analytics – While Google Website Optimizer by itself can give you a quick look at which combination is best at improving conversion, it tells you nothing about transactions, revenue, micro-conversions, navigation, segmentation by source, and bounce rate. If you integrate Google Analytics into your Google Website Optimizer experiments, you will get much richer data, and be able to get a true idea of how your test is doing.
7. Google Analytics for Wordpress – This plugin easily adds your Google Analytics tracking code (the new ga.js one!) to all pages within your blog. This plugin adds the possibility to tag and segment all outgoing links, so you can see whether a click came from a comment or an article. This WordPress plugin also gives you the possibility to track downloads with Google Analytics based on a set of extensions you specify and adds the possibility to track all image searches as organic and collect their keywords.
8. SiteScan – A Google Analytics Diagnostic tool designed to provide you with a complete audit of your Google Analytics setup. SiteScan is a free way to ensure that your Google Analytics is configured properly on your website. The most comprehensive web analytics debugger is the WASP Firefox extension.
9. Goal Copy Extension – The Goal Copy extension records all of the values in a Google Analytics Goal Settings form. You can then navigate to another profile where you want to put that copied goal and paste all of those values into the new form. That way, you can get your goals from one profile to another without all the tedium.
10. The Unofficial Google Analytics API – Uses Google’s email as XML function to send your data to Google Groups so you can use the data. There is also the Google Analytics Python API.
11. Google Analytics to Google Docs Greasemonkey Script – do a one-click export to create a Google spreadsheet for analyzing Google Analytics data.
12. Get Detailed PPC Keyword Data from Google Analytics – This filter shows exactly the Search Term (i.e. keywords that are searched on) rather than just the Bid Term (i.e. the keywords that triggered a PPC advert). For example, if a visitor searches for “sony digital camera” and you have an ad configured for the keywords “digital camera” as a Broad Match in Google AdWords. With this filter the same search will show “digital camera, (sony+digital+camera)” in any Google Analytics report that shows keywords (e.g. Marketing Optimization -> Search Engine Marketing -> Overall Keyword Conversion) or any time you cross-segment against keywords.
13. Analytics KPI gadget for iGoogle – This widget allows you to see important KPI information from Google Analytics directly in iGoogle.
14. Google Analytics Reporting Suite – Using Adobe Air the Google Analytics Reporting Suite brings Google Analytics to the desktop.
15. Customize the list of recognized search engines – Adds 60+ additional search engines for detection (rather than listed as a referrer) and differentiates regional variations e.g. google.co.uk, google.com, msn.se etc.
16. Script to capture first and last referrer in Google Analytics – From my friend, Brian Clifton’s book Advanced Web Metrics with Google Analytics.
17. Excluding Internal Traffic the Easy Way – Make sure your data isn’t polluted with your own or your company’s clicks.
18. Tracking Your Twitter Tweets with Google Analytics – This method will track anyone visiting the site as a result of your tweet, regardless of where they clicked on the URL. It doesn’t matter if it’s in an email client, hosted email app. etc.
19. The Official Google Analytics blog – Get the latest from the Google Analytics team. They also publish the excellent Conversion University.
20. Google Analytics Help Center – The official forum to get your questions answered about Google Analytics.
21. Google Analytics for iPhone – Access your Google analytics on your iPhone.
22. Google Analytics Notes – Keep track of events by adding notes directly into Google Analytics.
23. Better Google Analytics Firefox extension – This wraps up several scripts into one. This super-script will allow you to:
- Auto press the “Access Analytics” button, if it is displayed
- Remembers settings you set when you switch between profiles, and allows you to open another profile in a new tab quickly.
- Allows you to export any report available as CSV to Google Spreadsheets.
- Converts percent values to absolute values in tables.
- Provides one-click access to year-over-year reports in Google Analytics.
- Sorts the visible table rows.
- and Adds Digg, Sphinn, Mixx, Reddit, StumbleUpon, Del.icio.us, and Yahoo InLink Metrics to your content detail reports.
24. The Enhanced Google Analytics Firefox Plugin – is designed to allow analysts to get more action out of what changed in the Referring Sites and Keyword Reports.
25. Kampyle/Google Analytics Mashup – this plugin allows you to incorporate the feedback you get from using Kampyle on your website (you need account for both) and integrate it with your Google Analytics.
26. Excellent Analytics is a simple Excel plug in that lets you import web analytics data from Google Analytics in to an Excel spreadsheet.
Please help me maintain this list as the one place to find all the Google Analytics plugins, hacks and tricks. Do you know of any others that should be on the list?
About the author
Bryan is the co-founder of FutureNow. He is the co-author of Call to Action, Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
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- Beware Marketing Automation Without Data ClarificationJune 24th, 2009
October 16th, 2008
8:41 am
I do miss my own extensions, but I didn’t expect you could read Dutch
Google Analytics Column Sorting script:
http://andrescholten.nl/index.php/google-analytics-tabellen-sorteren-verbeterd/
Select the top X keywords/sites/etc and sort only those results on bouncerate/revenue/etc/.
Google Analytics Show 100 script:
http://www.lunametrics.com/blog/2008/06/12/automatically-show-all-profiles-in-ga/
If you have more than 10 profiles or filters, this script will automatically show them all in stead of the first 10. Very handy if you manage a lot of profiles.
October 16th, 2008
9:09 am
These are great André. Makes me wonder what other international plugins I wish I knew about.
October 16th, 2008
10:43 am
AWESOME post, incredibly useful. It is such a task trying to find all of this stuff on your own. Thank you for congregating and disseminating this information to us.
David J. Parnell | Communication Expert
The Effective Communication Blog
October 16th, 2008
11:38 am
Check out Julien Coquet’s GreaseMonkey: see more GA profiles at http://webanalytics.pro/blog/2008/10/16/greasemonkey-see-more-ga-profiles/ .
October 16th, 2008
11:42 am
Hi Bryan – great list, thank you for that. How about tracking downloads automatically? You mentioned it together with the GA WordPress plugin but how about other sites?
I use the following script on some sites to track downloads in GA:
http://www.goodwebpractices.com/roi/track-downloads-in-google-analytics-automatically.html
It works for me. .)
October 16th, 2008
12:16 pm
Great work! We should all bookmark this and watch it grow.
Here are my GA Hack bookmarks:
Tracking Social Media
http://blog.venture-skills.co.uk/2007/12/22/social-media-tracking-ga/
Tracking Downloads & Mailto: Links
http://www.advanced-web-metrics.com/blog/2008/06/08/updated-tracking-script-for-gajs/
How to Speed Up Google Analytics
http://www.askapache.com/linux-unix/ga-urchin-speed.html
http://www.toprankblog.com/2008/02/5-google-analytics-features/
Track IP Addresses
Track IP Address
http://www.roirevolution.com/blog/2006/09/view_visitor_ip_address_in_google_analytics.html
Form Optimization with JavaScript and Google Analytics
http://www.webanalyticsworld.net/2008/08/javascript-form-validation-google.html
Forcing Google Analytics to Show Real Time Data
http://blogote.com/2008/ideas/forcing-google-analytics-to-show-real-time-data.html
October 16th, 2008
1:53 pm
Thanks a good list of help.
October 16th, 2008
3:18 pm
Custom Reporting:
http://www.analyticsview.com
October 17th, 2008
5:16 am
Great resource, thx a lot!
October 17th, 2008
2:15 pm
GREAT Collection
But…#13 is no longer working now that iGoogle changed.
Hi folks, the Analytics KPI gadget is no longer updated as Google now requires inlining for gadgets.
In other words, the gadget will no longer work properly. You can read more here: monitus.blogs.com/yahoo_store/2008/09/analytics-kpi-g.html
Many thanks to the many people who have used the gadget. If you have any ideas for other web analytics widgets and gadgets, please contact us
http://www.analyticsindex.com/
October 17th, 2008
5:22 pm
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October 17th, 2008
9:37 pm
Nice job on switching over to the new design. I’m guessing Analytics played a part in this decision
…
October 20th, 2008
7:49 am
Really good list.
One thing I’m looking for that you/someone else may be aware of: is there a hack/plugin to export more than 500 KWs at a time in Google Analytics?
October 20th, 2008
10:32 am
Is it not illegal those hacks and plugins?
October 20th, 2008
12:04 pm
@Tom Demers
The GA UI doesn’t offer to export more than 500 rows out of the box but it’s possible with a little trick. Just append “&limit=1000″ to the URL on the report page that you want to export and hit enter. Now click on export again and you will see that your CSV file contains 1000 rows with data (or whatever number you used for the limit variable).
Hope that helps you!
October 20th, 2008
3:45 pm
Nice collection. To view your statistics on your iphone, you may want to use myAnalytics (see appstore) instead of the web App. It offers a lot more functions and looks a lot better
October 20th, 2008
5:54 pm
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October 20th, 2008
7:06 pm
Great list!
October 21st, 2008
1:04 am
Wow, I feel like a analytics beginner now. For whatever reason I never thought to look for analytics plug-ins. These are fantastic! Thanks!
October 21st, 2008
3:20 am
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October 21st, 2008
3:58 am
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October 21st, 2008
4:52 am
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October 21st, 2008
5:54 am
Really great list, Bryan.
Google Urchin offers “Navigation path analysis”. Anybody know a plug-in enabling Analytics to do the same? Or is that only possible with logfile based solutions?
Thnx
October 21st, 2008
6:53 am
There is (of course) a Drupal module to integrate Google Analytics into that CMS. There are options for urchin.js and ga.js, and also there’s a slightly specialised version for the Drupal e-Commerce system, Ubercart.
http://drupal.org
http://drupal.org/project/google_analytics
http://www.ubercart.org/ (Modified G.A. module included here)
October 21st, 2008
7:41 am
Great list Bryan. I got some that were not on my list. thanks.
And Andre, your table sorter greasemonkey script is a top 10 script. I will definitely add it to the next version of Analytics miniBible for Software Vendors. (http://www.avangate.com/analytics-minibible/)
October 21st, 2008
10:41 am
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October 21st, 2008
10:59 am
Awesome list of G Analytics plug-ins, thanks!
October 21st, 2008
2:38 pm
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October 22nd, 2008
11:13 am
Wow. This is a great list. I’ll be spending some time ripping through these. Thanks for sharing!
October 23rd, 2008
8:44 am
great sources, thank you for share.
October 23rd, 2008
9:19 am
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October 27th, 2008
12:16 am
Great information thank you for sharing.
October 27th, 2008
12:17 am
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October 27th, 2008
9:58 am
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October 27th, 2008
2:49 pm
@brfi: Yep that’s exactly what I was looking for. Thanks so much!
Tom
October 28th, 2008
1:55 pm
Great tips. The trick for removing your own traffic is really key to keeping the results clean.
October 28th, 2008
6:46 pm
Wonderful! Very useful article! Thanks!
October 29th, 2008
12:24 pm
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October 31st, 2008
6:52 am
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October 31st, 2008
9:38 am
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November 1st, 2008
10:07 am
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November 1st, 2008
2:32 pm
Looks like the link on #22 needs some fixin’
November 3rd, 2008
4:27 pm
Fantastic post! Thanks!
November 5th, 2008
6:20 pm
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November 6th, 2008
9:20 am
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November 6th, 2008
9:41 am
Great post Brian. Such a nice collection!
Thanks a lot!
November 6th, 2008
6:51 pm
I was wondering if there is a way to track a keyword by match type in Google Analytics. For example, we have the keyword “business for sale”
set to broad match in an ad group, we want to add that same keyword with exact match and again with phrase match; the only problem is our tracking, in Google Analytics you only see the keyword.
November 13th, 2008
12:16 pm
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November 17th, 2008
8:31 pm
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November 18th, 2008
12:39 pm
[...] nutzbar ist das Greasemonkey-Script, das auch hier eingesetzt wird. Besonders spannend ist das Keyword Trend-Addon. Mit diesem kleinen Script finde ich heraus, welche Referrer mir über welches Keyword den meisten [...]
November 19th, 2008
2:25 pm
I am absolutely impressed and have to try it for my site. Thank you!
November 19th, 2008
5:33 pm
Hi Brian,
As usual nice resources here. I also wrote an article about Google Analytics tips. It’s called Google Analytics Tips and Tricks. Please, take a look.
I’ll try to make it a blog series, but that depends on my schedule
November 20th, 2008
2:40 am
Really amazing tools for my Analytics. The ‘detailed ppc adwords’ – plugin is a must have for all campaigns.
Thanks
November 29th, 2008
11:21 am
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4:12 pm
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December 26th, 2008
3:21 pm
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January 2nd, 2009
4:20 am
Hello, after I read your post, I’m interested about this greasemonkey things. Like have lot’s of function, right..
January 7th, 2009
4:16 pm
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January 19th, 2009
10:38 am
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January 19th, 2009
12:59 pm
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January 22nd, 2009
8:54 am
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January 25th, 2009
6:08 am
is there any way to bracket all the keywords at once
January 25th, 2009
6:26 am
I only use google analytic codes for my wordpress. I never know about all this functions. It is good to see the traffic flow sources specifically in order to learn and improve our campaigns. I’m glad to find your site and great tips given on how to max utilize google analytic.
February 8th, 2009
2:23 pm
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February 13th, 2009
12:19 pm
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February 23rd, 2009
4:35 pm
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February 24th, 2009
1:15 pm
I must say this is one of my favorite posts of all time!
(yes, I am a GA user)
March 2nd, 2009
9:57 pm
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March 5th, 2009
12:59 am
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March 12th, 2009
3:31 pm
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March 24th, 2009
1:25 pm
You can also use the events API to visualize your website’s response time how real users see it, not crawlers. You can achieve this by populating the fourth parameter (value) by the response time and then charting it using Analytics. Similarly you can chart the page load time using javascript timers and the page onload function. For more details see my blog post:
http://www.vineetmanohar.com/blog/2009/03/23/using-google-analytics-event-api-to-track-your-website-performance/
April 26th, 2009
3:55 pm
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May 3rd, 2009
7:10 pm
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May 4th, 2009
10:16 am
I know this is an older post but does anyone know if there is a plugin to automatically set (and remember) the date range in Google Analytics to something other than the GA standard?
May 14th, 2009
8:49 am
What a cool list of tools!! I’m trying a few out as we speak (type).
May 16th, 2009
12:44 pm
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June 9th, 2009
4:11 pm
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June 11th, 2009
5:03 am
Fantastic Simply fantastic!! I guess I have to subscribe to this site.
June 15th, 2009
1:28 am
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