Seattle’s Chow Foods runs six restaurants, and recently sent an email blast with an inventive promotion. The one-day promotion adjusted their menu item pricing based on the close of the DOW and the NASDAQ – the tumultuous DOW set the food menu pricing, and the NASDAQ set the price of house wine, draft beers, and well drinks.
The DOW closed at 8,979, which brought all menu items to a price of $8.79, and the NASDAQ closed at 1,717, which brought drink prices down to $1.71! I walked by one of their restaurants last night at dinner time, and the line was out the door and down the block.
Here are the lessons I see in their promotion:
What other clever ways can you leverage the economy (or the political races) to promote your business or your site? Need some support as you innovate?
Tasty copy excerpts:
Dow’d but not Out at CHOW on Oct. 16
CHOW Foods is executing a short term Main Street bailout plan far more delicious than the one the goofs in congress passed last week.
The lower the Dow closes on Thursday, the less your entrée costs–no food on the menu will be priced more than the Dow. If it closes at 8300 (gulp!) then you won’t pay any more than $8.30 for any item on our food menus.
If Chowin’ on the DOW isn’t enough to whet your appetite, keep in mind that our house red & white wine, draft beers and well drinks will be priced at the NASDAQ close for the day. If it dips to 1250, then our depression era pricing on these libations will be just a buck twenty five!