Comments on: How To Leverage Economic Woes and Promote Business http://www.grokdotcom.com/2008/10/20/how-to-leverage-economic-woes-and-promote-business/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Promotional Merchandise http://www.grokdotcom.com/2008/10/20/how-to-leverage-economic-woes-and-promote-business/comment-page-1/#comment-1194927 Promotional Merchandise Tue, 22 Sep 2009 11:52:53 +0000 http://www.grokdotcom.com/?p=1552#comment-1194927 Well this really is great promotion and your comment that their campaign focused on things that are on others minds is really interesting and these marketing people must be getting great jobs after this effort - they did use a marketing firm I guess. The fact that you were forwarded the email as you say means it caught a lot of attention and while it doesn't necessarily help me not being anywhere near a Chow Foods I can see the benefits. Be interesting to see figures on the return customer rates at normal prices? Did they ruin it by charging $100 to use the bathroom? Well this really is great promotion and your comment that their campaign focused on things that are on others minds is really interesting and these marketing people must be getting great jobs after this effort – they did use a marketing firm I guess. The fact that you were forwarded the email as you say means it caught a lot of attention and while it doesn’t necessarily help me not being anywhere near a Chow Foods I can see the benefits. Be interesting to see figures on the return customer rates at normal prices? Did they ruin it by charging $100 to use the bathroom?

]]> By: Tenant Screening http://www.grokdotcom.com/2008/10/20/how-to-leverage-economic-woes-and-promote-business/comment-page-1/#comment-1165876 Tenant Screening Thu, 14 May 2009 12:53:53 +0000 http://www.grokdotcom.com/?p=1552#comment-1165876 I think being innovative is the key to this article! It seems everyone wants to compete on price, and that's just going to put more and more companies out of business. Get out of bed tomorrow morning and think of something new for your business that will enthrall your customer and prompt them to buy instead! An economical flying car would be my suggestion. ;) Or maybe a full electric vehicle that can travel 600+ miles all for under $20k. I think being innovative is the key to this article! It seems everyone wants to compete on price, and that’s just going to put more and more companies out of business. Get out of bed tomorrow morning and think of something new for your business that will enthrall your customer and prompt them to buy instead! An economical flying car would be my suggestion. ;) Or maybe a full electric vehicle that can travel 600+ miles all for under $20k.

]]> By: Ashish http://www.grokdotcom.com/2008/10/20/how-to-leverage-economic-woes-and-promote-business/comment-page-1/#comment-1149901 Ashish Tue, 10 Mar 2009 10:12:19 +0000 http://www.grokdotcom.com/?p=1552#comment-1149901 Check this: Analytics often throws up interesting insights into customer behavior. Often these insights can be powerfully leveraged into new product innovation. Especially in the payment card category there exists a plethora of data that the marketer can analyze. Here is an interesting post on how an innovative card product allows small businesses to obtain web based Expense analytics! How often do banks look at combining the power of their pre paid, debit & credit card offerings to give the consumer a bang for the buck! Jim Breune has an interesting view on this innovation! http://www.netbanker.com/2008/09/expensify_launches_decoupled_credit_debit_card_using_prepaid_model.html Check this:

Analytics often throws up interesting insights into customer behavior. Often these insights can be powerfully leveraged into new product innovation. Especially in the payment card category there exists a plethora of data that the marketer can analyze. Here is an interesting post on how an innovative card product allows small businesses to obtain web based Expense analytics! How often do banks look at combining the power of their pre paid, debit & credit card offerings to give the consumer a bang for the buck! Jim Breune has an interesting view on this innovation!

http://www.netbanker.com/2008/09/expensify_launches_decoupled_credit_debit_card_using_prepaid_model.html

]]> By: cequity http://www.grokdotcom.com/2008/10/20/how-to-leverage-economic-woes-and-promote-business/comment-page-1/#comment-1119693 cequity Sat, 13 Dec 2008 06:39:16 +0000 http://www.grokdotcom.com/?p=1552#comment-1119693 Customer-centricity will be the building block of successful enterprises of tomorrow. It will be one of the key levers that will drive their business growth and allow them to outperform competition. Companies are increasingly realising that customers and prospects are getting more identifiable than ever before. Customers no longer want to be talked to or be exposed to offers they cannot relate to. Customers today, want enterprises to know more about them and offer them what they need in real-time. Customer-centricity will be the building block of successful enterprises of tomorrow.
It will be one of the key levers that will drive their business growth and allow them to outperform competition.

Companies are increasingly realising that customers and prospects are getting more identifiable than ever before. Customers no longer want to be talked to or be exposed to offers they cannot relate to. Customers today, want enterprises to know more about them and offer them what they need in real-time.

]]> By: Elizabeth http://www.grokdotcom.com/2008/10/20/how-to-leverage-economic-woes-and-promote-business/comment-page-1/#comment-1095444 Elizabeth Wed, 22 Oct 2008 06:18:01 +0000 http://www.grokdotcom.com/?p=1552#comment-1095444 Love the Dow food menu pricing. Ingenious idea for bringing customers in despite economic down turn. I shared this idea with a friend in advertising who has several restaurant clients who want to (foolishly) cut back on marketing & advertising right now. Instead they should do like Chow and work to keep customers involved and wanting to eat out. Great post. Love the Dow food menu pricing. Ingenious idea for bringing customers in despite economic down turn. I shared this idea with a friend in advertising who has several restaurant clients who want to (foolishly) cut back on marketing & advertising right now. Instead they should do like Chow and work to keep customers involved and wanting to eat out. Great post.

]]> By: Dobes Vandermeer http://www.grokdotcom.com/2008/10/20/how-to-leverage-economic-woes-and-promote-business/comment-page-1/#comment-1094321 Dobes Vandermeer Mon, 20 Oct 2008 18:18:53 +0000 http://www.grokdotcom.com/?p=1552#comment-1094321 That is genius! Great work CHOW. That is genius! Great work CHOW.

]]> By: jennifer dlugozima http://www.grokdotcom.com/2008/10/20/how-to-leverage-economic-woes-and-promote-business/comment-page-1/#comment-1094225 jennifer dlugozima Mon, 20 Oct 2008 15:21:02 +0000 http://www.grokdotcom.com/?p=1552#comment-1094225 What a clever idea. Humor helps ease pain, and this e-mail campaign did exactly that. Even when the promotion is over, I'm sure it will help the restaurant stay top-of-mind. What a clever idea. Humor helps ease pain, and this e-mail campaign did exactly that. Even when the promotion is over, I’m sure it will help the restaurant stay top-of-mind.

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