Comments on: Are Political Consultants Better at Marketing than Most Marketers?

By: Property Man

Property Man — Sun, 07 Jun 2009 15:18:19 +0000

I’d agree, this last election proved to a lot that the political marketers really had to learn a new language in marketing to women, and pushing change. I’m curious, and I bet it is posted somewhere the total marketing $$ put out in this last election.

By: Jeff

Jeff — Wed, 29 Oct 2008 19:27:56 +0000

Tertius,

I hear you. Still, whether for good or bad, Man is not swayed by reason alone. In order to impel a human to action, you have to give your reasoning emotional impact. And you have to do that through words.

So no matter how substantive a candidate and his platform are, clarity alone will not be enough to win an election. Persuasion will have to enter into it.

The distinction to make is, are you using rhetoric/persuasion in order to more honestly convey the emotional truth of your message, or are you using it to mislead you audience into thinking that “the worse is the better cause.”

- Jeff

By: Tertius

Tertius — Wed, 29 Oct 2008 16:23:51 +0000

Awesome article this.

Wow, I’m subscribed. And yes, that’s excellent copy.

The bad thing that I feel about copy in the politics is that you shouldn’t be relying on copy. Clear and clean speeches and ads don’t make a good candidate.

I’ll get off that horse.

Great article.

By: The Election Campaigns and No More Political Consultants

The Election Campaigns and No More Political Consultants — Tue, 28 Oct 2008 12:02:46 +0000

[...] an article posted on GrokDotCom.Com, writer Jeff Sexton maintains that political consultants make excellent marketeers, since they are [...]

By: Microsoft’s Ad Vs. Apple’s Three Move Set | FutureNow's GrokDotCom / Marketing Optimization Blog

Sat, 25 Oct 2008 11:00:03 +0000

[...] people to think of you within the frame of dweeb/not dweeb (or Crook/Not Crook). This is actually a well known phenomenon that is actively used by modern politicians. Just as asking people not to think of white bears is actually counterproductive, so too is [...]

By: Are Political Consultants Better at Marketing than Most Marketers? | Bookmarks URL

Sat, 25 Oct 2008 10:19:26 +0000

[...] Are Political Consultants Better at Marketing than Most Marketers? Are Political Consultants Better at Marketing than Most Marketers? [...]

By: Holly Buchanan

Holly Buchanan — Wed, 22 Oct 2008 19:01:57 +0000

Great post Jeff. I’ve learned so much about marketing to women in this most recent presidential campaign.

In the vice-presidentail debate, CNN had real-time reactions from undecided voters, split out by men and women.

It was fascinating to see that when Palin talked about she and McCain being “mavericks”, it didn’t score well with women.

If you look at the definition of “maverick” you’ll see that it is someone who bucks the system, and goes it alone, independently.

Women like the idea of someone who is a reformer, but the idea of someone going it alone, instead of working in a group, may not resonate with them.

By: Are Political Consultants Better at Marketing than Most Marketers?

Are Political Consultants Better at Marketing than Most Marketers? — Tue, 21 Oct 2008 22:31:30 +0000

[...] In a word, Brett’s answer as to why the best political strategists often create better messaging strategies than their marketing counterparts is not skill or deep theory but:. Measurement – they invest time and money to see the effects … Read the rest of this great post here [...]