http://www.grokdotcom.com/2008/10/21/use-4q-for-q4-results/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 07:15:29 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.grokdotcom.com/2008/10/21/use-4q-for-q4-results/comment-page-1/#comment-1165878 Tenant Screening Thu, 14 May 2009 12:58:25 +0000 http://www.grokdotcom.com/?p=1620#comment-1165878 4Q - seems like a quick and simple solution. I'd love to hear some people's perceptions of it's value. I myself really hate popups on web pages. I hope theirs isn't very intrusive. 4Q – seems like a quick and simple solution. I’d love to hear some people’s perceptions of it’s value. I myself really hate popups on web pages. I hope theirs isn’t very intrusive.

]]> http://www.grokdotcom.com/2008/10/21/use-4q-for-q4-results/comment-page-1/#comment-1099409 7 Deadly Sins of Web Analytics | FutureNow's GrokDotCom / Marketing Optimization Blog Mon, 27 Oct 2008 14:38:54 +0000 http://www.grokdotcom.com/?p=1620#comment-1099409 [...] What I have learned in my 10 years plus of optimizing websites using customer-centric persona tools is that you need to be data driven but customer focused. If you forget to include Voice of Customer analytics in to your mix, you will tend to skew more to the cold data driven side (left side of the brain thinking) and neglect many of the opportunities on the softer voice of customer side (right side of the brain thinking). The data side is often focused on the what and how many, but the voice of customer side gives you additional insight into the why. Use tools like TeaLeaf, Bazaarvoice*, iPerceptions, Omniture Survey, ForeSee, and OpinionLab. Here is a great example of how to use web analytics and voice of customer analytics together. You can always start for free using 4Q from iPerceptions* to get some early wins. [...] [...] What I have learned in my 10 years plus of optimizing websites using customer-centric persona tools is that you need to be data driven but customer focused. If you forget to include Voice of Customer analytics in to your mix, you will tend to skew more to the cold data driven side (left side of the brain thinking) and neglect many of the opportunities on the softer voice of customer side (right side of the brain thinking). The data side is often focused on the what and how many, but the voice of customer side gives you additional insight into the why. Use tools like TeaLeaf, Bazaarvoice*, iPerceptions, Omniture Survey, ForeSee, and OpinionLab. Here is a great example of how to use web analytics and voice of customer analytics together. You can always start for free using 4Q from iPerceptions* to get some early wins. [...]

]]> http://www.grokdotcom.com/2008/10/21/use-4q-for-q4-results/comment-page-1/#comment-1095008 Howard Firestone Tue, 21 Oct 2008 14:35:07 +0000 http://www.grokdotcom.com/?p=1620#comment-1095008 nothing like trying to please your customers - and you can't do that unless you are prepared to listen to them - 4Q is helping Webster University here in Vienna do just that nothing like trying to please your customers – and you can’t do that unless you are prepared to listen to them – 4Q is helping Webster University here in Vienna do just that

]]> http://www.grokdotcom.com/2008/10/21/use-4q-for-q4-results/comment-page-1/#comment-1094992 Jonathan Levitt Tue, 21 Oct 2008 13:49:42 +0000 http://www.grokdotcom.com/?p=1620#comment-1094992 Bryan, Thanks for the shout out! This speaks to the very reason we launched 4Q and why it continues to be adopted by brands of all sizes. Companies that are tapping the voice of the customer are yielding tremendous insight. By understanding intent and task completion, marketers can truly begin to adopt a 'customerzation' philosophy. Bryan,
Thanks for the shout out!
This speaks to the very reason we launched 4Q and why it continues to be adopted by brands of all sizes. Companies that are tapping the voice of the customer are yielding tremendous insight. By understanding intent and task completion, marketers can truly begin to adopt a ‘customerzation’ philosophy.

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