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Use 4Q for Q4 Results

Posted By Bryan Eisenberg On October 21, 2008 @ 9:25 am In Customer Insight,Improving Conversion,Optimization Tactics,Relevance,Website Optimization | 5 Comments

[1]Comcast Business Services [2] cares about their customers. They implemented iPerception’s free 4Q customer survey [3] solutions recently and found out that nearly the majority of visitors who were coming to the website came with the task to find out about their services and pricing, but nearly 60% left frustrated because they couldn’t get the pricing information from the website. Keeping pricing hidden has been a long time telecom industry practice.

Armed with this powerful data, the Comcast Business Services team went ahead and got the ok to produce a 3 page PDF that shows pricing information with a competitive comparision. Now that PDF is the most popular piece of their website.

What will you to this quarter to find out why your customers are at your website and how they perform at accomplishing their task so that you can fix it?


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URL to article: http://www.grokdotcom.com/2008/10/21/use-4q-for-q4-results/

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[1] Image: http://www.grokdotcom.com/wp-content/uploads/2008/10/4q-1.jpg

[2] Comcast Business Services: http://www.comcast.com/Corporate/Business/small/

[3] 4Q customer survey: http://4q.iperceptions.com

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