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Wednesday, Oct. 22, 2008 at 2:17 pm

Google Analytics Releases Enterprise Feature Set

By Bryan Eisenberg
October 22nd, 2008

At the eMetrics Summit today, Google Analytics announced new enterprise-class features including custom reports, advanced segmentation, an API, as well as an updated interface, richer data visualizations, and an integration with Google AdSenseTM.

*Custom reports* enable customers to create their own reports with the metrics they want to compare organized in the way they want to see it. You no longer have to look at the standard reports and using drag and drop you choose the data you want to analyze on your report. Avinash likes to calls these “micro-ecosystems.” The entire company can get one report with just the custom metrics the key groups in your organizations care about.

*Advanced segmentation* enables customers to isolate and analyze unlimited subsets of their traffic. They can select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions,” or create their own segments with a flexible, easy-to-use drag and drop segment builder. As you can see in the screenshot below you can see the “values” of your segments on the fly. Never look at data in aggregate again. The key to success in online marketing and web analytics has always been segmentation. Avinash hopes this is the death to standard reports. This will allow you to also do deep dives into the history, without changing tags, no touching code and no popups and just work through this one page feature.

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*The application programming interface (API)*, currently in private beta, enables developers to access all of their Google Analytics data and export it for any type of use. Possible uses include integrating information into other data sources, building custom visualizations or interfaces, and conducting offline analysis.

*The updated interface* that was released yesterday for everyone, includes several new features in the administrative interface and a cleaner reporting screen that highlights tools for changing the way reports display data. A new navigation, administrators’ ability to rename accounts and profiles, and account and profile locater functionality are designed to help increase customers’ efficiency and ease of account management.

*Motion Charts* provide advanced but easy-to-use multi-dimensional analysis. Customers can select their own metrics to compare and then view how those metrics interact over time. By animating data, Motion Charts make discovering insights much easier and more obvious than when viewing data in traditional graphs and columns.

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*Integration with Google AdSense gives new and existing AdSense publishers access to granular reports that break down AdSense performance by both page and referring site. Armed with this new data about user activity, they can now make more informed decisions on how to improve user experience on their sites and optimize their AdSense units to increase revenue potential.

The aim of this new feature set is to offer customers the flexibility to choose how their data is presented to them and the extensibility to integrate Google Analytics data with their other data sources. These capabilities will help further unlock the potential of both large and smaller website owners to improve visitor interaction with their websites and improve the value of their marketing investments.

More details on the entire new feature set including screen shots and videos demonstrating the new features will be available on the Google Analytics blog:

If you would like early access to the feature set, please contact us. As Google Analytics Authorized Consultants we can offer a handful of clients to start with these new features and place them on the early release list.

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Comments (21)

  1. Hi Bryan – Really great news this morning about the new Google Analytics feature set. The advanced segmentation feature and the report builder tool look amazing. The team really pushed the envelope. I hope to get access to those features in some of my accounts soon. :)

  2. Well, Google will remain Google! Yes very visual but who in their right set of mind would trust a company that charges its customers for adwords and then measures the results? And how long will they last offering a free solution when their advertising business goes down in flame! It is a free solution and it is worth what you have to pay for it!

  3. Oh gosh! I can’t wait to play around with the Motion Charts!

    Nice to see that they managed to integrate their Gapminder purchase in a nice way.

  4. Good to see these features added. I think they are quite useful.

  5. Peter Rack, your closing statement implies that Google Analytics is worthless. Now even before these new features were rolled out, GA was very good. Now having had hands-on experience with the new tools, I believe it is a truly robust web analytics solution, and think the team have once again outdone themselves.

  6. I think Google Analytics gives the best statistics on the web. Integration with Google AdSense will really improve performance and it’s profitability

  7. I’m really glad about the adsense integration. This really helps small-time publishers with optimizing they ads, and really adding more value.

    I’ll be trying out the new enterprise features, getting ready for the growth of my client base, whilst not quite needing the features now.

  8. I’m always skeptical about campaign reporting and Ad Sense owned by the same company….sort of the fox guarding the hen house!

    Otherwise, GA is a nice analytics tool that continues to improve and is nice for small to mid-size businesses. However, not quite as useful when you have to manage large multi-national portfolios.

  9. I also, love the motion charts!! However, it would be very helpful to allow the user to add notes so there is context behind the data that is stored and available for reference at any time.

  10. [...] beta for select people) but I am ready when they are…I have watched the videos and read the many blog posts on the Custom Reports, Visitor Segmentations and motion charts. I won’t go into [...]

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  13. Hi,

    thanks for such a nice post. I would like to know when the analytics api will be released so that I can display site statistics on my website. Is there any way to signup for the beta version?I tried logging into my account but I couldn’t see any option to sign up. Please let me know as it will be very useful!! Thanks!

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  16. Its interesting what gets passed off as “enterprise” quality these days. The term enterprise has gone from a quality measurement to a marketing measurement and I’m afraid it’s meaning has been diluted. =(

    Google’s new “enterprise” tools are a prime example. What really did these tools add for the enterprise market?

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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