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Google Analytics Releases Enterprise Feature Set

Posted By Bryan Eisenberg On October 22, 2008 @ 2:17 pm In Analytics,Breaking News,Segmentation,google analytics | 21 Comments

[1]At the eMetrics Summit [2] today, Google Analytics [3] announced new enterprise-class features including custom reports, advanced segmentation, an API, as well as an updated interface, richer data visualizations, and an integration with Google AdSenseTM.

*Custom reports* enable customers to create their own reports with the metrics they want to compare organized in the way they want to see it. You no longer have to look at the standard reports and using drag and drop you choose the data you want to analyze on your report. Avinash likes to calls these “micro-ecosystems.” The entire company can get one report with just the custom metrics the key groups in your organizations care about.

*Advanced segmentation* enables customers to isolate and analyze unlimited subsets of their traffic. They can select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions,” or create their own segments with a flexible, easy-to-use drag and drop segment builder. As you can see in the screenshot below you can see the “values” of your segments on the fly. Never look at data in aggregate again. The key to success in online marketing and web analytics has always been segmentation. Avinash hopes this is the death to standard reports. This will allow you to also do deep dives into the history, without changing tags, no touching code and no popups and just work through this one page feature.


YouTube Preview Image [5]

*The application programming interface (API)*, currently in private beta, enables developers to access all of their Google Analytics data and export it for any type of use. Possible uses include integrating information into other data sources, building custom visualizations or interfaces, and conducting offline analysis.

*The updated interface* that was released yesterday for everyone, includes several new features in the administrative interface and a cleaner reporting screen that highlights tools for changing the way reports display data. A new navigation, administrators’ ability to rename accounts and profiles, and account and profile locater functionality are designed to help increase customers’ efficiency and ease of account management.


*Motion Charts* provide advanced but easy-to-use multi-dimensional analysis. Customers can select their own metrics to compare and then view how those metrics interact over time. By animating data, Motion Charts make discovering insights much easier and more obvious than when viewing data in traditional graphs and columns.

YouTube Preview Image [7]

*Integration with Google AdSense gives new and existing AdSense publishers access to granular reports that break down AdSense performance by both page and referring site. Armed with this new data about user activity, they can now make more informed decisions on how to improve user experience on their sites and optimize their AdSense units to increase revenue potential.

The aim of this new feature set is to offer customers the flexibility to choose how their data is presented to them and the extensibility to integrate Google Analytics data with their other data sources. These capabilities will help further unlock the potential of both large and smaller website owners to improve visitor interaction with their websites and improve the value of their marketing investments.

More details on the entire new feature set including screen shots and videos demonstrating the new features will be available on the Google Analytics blog: http://analytics.blogspot.com [8].

If you would like early access to the feature set, please contact us. As Google Analytics Authorized Consultants we can offer a handful of clients to start with these new features and place them on the early release list.

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/10/22/google-analytics-releases-enterprise-feature-set/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/2008/10/google-admin-dashboard.jpg

[2] eMetrics Summit: http://www.emetrics.org

[3] Google Analytics: http://www.google.com/analytics/

[4] Image: http://www.grokdotcom.com/wp-content/uploads/2008/10/google-analytics-advanced-segments.jpg

[5] Image: http://www.youtube.com/watch?v=wu8YzF0AM14

[6] Image: http://www.grokdotcom.com/wp-content/uploads/2008/10/updated_report_interface.jpg

[7] Image: http://www.youtube.com/watch?v=UKsBTqqhVTs

[8] http://analytics.blogspot.com: http://analytics.blogspot.com

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