Comments on: Attaching a Dollar Value to Marketing Efficiencies

By: Property Man

Property Man — Sun, 07 Jun 2009 15:25:45 +0000

I can’t agree more about customer service. I was unfortunate enough o have to call Dell the other day. The 3rd person I was transferred to spoke english finally; however, their limited training and scripts they must follow was unable to solve my problem.

Well trained, and preferably local, customer service is such a winner these days and will earn my business in a second.

By: Richard Vanderhurst

Richard Vanderhurst — Sat, 09 May 2009 10:43:03 +0000

I agree that it’s time to show quality to your customers because at this point of recession everyone is making a wise decision on how their business will grow.

By: Mark Price

Mark Price — Mon, 10 Nov 2008 23:21:08 +0000

The discussion on customer service is very appropriate; in these days of impersonal service and convoluted web experiences, simply facilitating customers contacting you can make a difference.

I would also say that focusing on the most efficient and effective marketing extends from tactics to customers as well. Understanding the value of your customer as well as the strength of the relationship can help you prioritize your spending not only on the right channels, but on the right customers as well.

By: Tertius

Tertius — Wed, 29 Oct 2008 16:39:57 +0000

As a citizen of a country with a developing economy (South Africa) our currency has devalued against the dollar and that has really pushed up my marketing spend on google.

This has forced me to stop being lazy and optimize more, looking for better and more targetted keywords.

Other than that, I’m reading about efficiency to help me on my way.

Counting everything that I do as cost is a principle that I’ve always tried to follow, but if I look at it, I’m spending a lot of time on marketing.

But I guess if I don’t have the clients that I need, time to throw in some more time! I try to work smart thought, not just quantity.

Any other tips?

By: Guy

Guy — Mon, 27 Oct 2008 17:53:23 +0000

Although alot of the comments are about site optimization, but similar actions apply to traditional marketing. Now is the time to make ceratin every dollar is spent most effectively. Unfortunately, during down times marketing is not going to be as effective. Yet cutting back on marketing is also wrong. Building and enhancing your customer relationship is key and marketing has to be the primary driver especially during the dreaded recession.

By: Dr. Pete

Dr. Pete — Fri, 24 Oct 2008 15:32:47 +0000

I’m with Nick – this is the time to dig in and really impress your customers. It’s amazing to me that so many big companies in serious trouble, like the major banks, seem to be providing worse service than ever before (and it was pretty lousy before, IMO).

I’ve encouraged a couple of clients whose industries are in a rough spot to invest in site optimization and testing, and we’ve managed to keep them stable while all of their competitors are losing ground. When the markets recover, all of this investment should mean real gains.

By: Yvonne DiVita

Yvonne DiVita — Fri, 24 Oct 2008 14:52:48 +0000

Hi Brian, for us this means more connections to real people, via Twitter and blogs and offline networking events. It means finding out how we can provide value to their lives and their business. It means more sharing, and more focus.

We don’t anticipate a steep decline in anything we do – but we will be more selective of who we spend time with. It’s not a $$ thing, it’s a connection thing because the connections drive the $$.

This article is fab! Sent to my Twitter followers as a must read.

By: Nick Stamoulis

Nick Stamoulis — Fri, 24 Oct 2008 14:06:30 +0000

Now is def. the time to make your customers and clients feel very warm and fuzzy. Customer service should be at its peak because it will be increasingly difficult to bring in new clients but also hold onto existing ones. While other big players might be cutting back on marketing now is the time to hit it even harder. From an SEO standpoint companies might find it easier to poke through there competition online now than ever before.