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Special Announcement
Monday, Oct. 27, 2008

Webinar: Your Website and First Time Visitors…Friend or Foe?

By Natalie Hart
October 27th, 2008

Converting first time visitors are a must if you want to succeed in uncertain economy.  They’re also often times pretty expensive to convert into sales. Join FutureNow’s co-founder and best selling author, Bryan Eisenberg as he teams up with the Sitebrand team to help you tackle the issue head on…

Most of the time, first time visitors are the largest underperforming segment of your traffic, representing on average 60 to 80 percent of all visitors, with a conversion rate significantly lower than site average. Judging by typical traffic generation spends, they’re also the most expensive type of visitor on your site. So making your site the first time visitor friend versus foe needs to be a top priority. To learn some key steps to better converting first time visitors, join special guest Bryan Eisenberg, from FutureNow and Sitebrand’s Carolyn Gardner on Thursday, October 30 2pm EST, as they share ideas around the importance and impact of:

  1. Using data to build an understanding and framework for first-time visitors, aka personas.
  2. Building the messaging required to grow the engagement and the sales of first-time visitor segments / personas.
  3. Mapping the real estate on your site toward your messaging.
  4. Launching your cycle, watching results, and planning for re-optimization.

Register for this special 29 minute webinar today.

Add Your Comments

Comments (5)

  1. Great resource, registering.

    Conversion rate is pretty low for me. Especially paying a hefty fee for clicks.

  2. I missed this webinar yesterday. Are you going to post the recording?

  3. Hi Andrew,

    You can catch the webinar recording here, http://www.sitebrand.com/media/system/wmv/webinars/futurenow.wmv

    Thanks for your interest in the webinar we did with Bryan.

  4. Someday I’m going to be caught up on these announcements and get to see one of these. =)

  5. I don’t know if anyone is still interested in this topic, but I just posted some how-to information on a cheap and easy way to analyze the traffic of first-time visitors on your web sites.
    Just thought someone might be interested, best regards,
    Ward

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Natalie is a Persuasion Analyst with FutureNow.

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