Comments on: The Brand That Sneezed Its Way to Success and Then… http://www.grokdotcom.com/2008/10/28/the-brand-that-sneezed-its-way-to-success-and-then/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 07:23:29 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Property Man http://www.grokdotcom.com/2008/10/28/the-brand-that-sneezed-its-way-to-success-and-then/comment-page-1/#comment-1171201 Property Man Sun, 07 Jun 2009 15:34:14 +0000 http://www.grokdotcom.com/?p=1695#comment-1171201 Didn't airborne get sued into oblivion? Unfortunately their marketing was misleading and false. While the line of truth/myth in advertising has suffered it's fallbacks, airborne took the "myth" way too far. Also, EmergenC is a far superior product IMHO. =) Didn’t airborne get sued into oblivion? Unfortunately their marketing was misleading and false. While the line of truth/myth in advertising has suffered it’s fallbacks, airborne took the “myth” way too far.

Also, EmergenC is a far superior product IMHO. =)

]]> By: Jeff http://www.grokdotcom.com/2008/10/28/the-brand-that-sneezed-its-way-to-success-and-then/comment-page-1/#comment-1100367 Jeff Wed, 29 Oct 2008 17:07:06 +0000 http://www.grokdotcom.com/?p=1695#comment-1100367 Thanks for the comment, Tertius, I'm right there with you on having a blind spot to pockets of my own irrationality and notional thinking. It reminds me of this quote: "When told that man lives in delusion everyone thinks of himself as the exception – hence his delusion" - Vernon Howard Thanks for the comment, Tertius,

I’m right there with you on having a blind spot to pockets of my own irrationality and notional thinking. It reminds me of this quote:

“When told that man lives in delusion everyone thinks of himself as the exception – hence his delusion” – Vernon Howard

]]> By: Tertius http://www.grokdotcom.com/2008/10/28/the-brand-that-sneezed-its-way-to-success-and-then/comment-page-1/#comment-1100356 Tertius Wed, 29 Oct 2008 16:47:45 +0000 http://www.grokdotcom.com/?p=1695#comment-1100356 I'm particularly prone to noticing the emotional part of this whole campaign. I try to believe that I don't fall for products that have this little tidbit attached. But in all honesty I probably do. Quality as a metric is something I put a lot of value in. Thought quality isn't always quality but mostly the appearance of it. I fall for it every day and I try to believe that I don't fall for these things. Good article. I’m particularly prone to noticing the emotional part of this whole campaign. I try to believe that I don’t fall for products that have this little tidbit attached.

But in all honesty I probably do.

Quality as a metric is something I put a lot of value in. Thought quality isn’t always quality but mostly the appearance of it.

I fall for it every day and I try to believe that I don’t fall for these things.

Good article.

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