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Archive for October, 2008

FutureNow Post
Thursday, Oct. 23, 2008 at 7:40 am

The Larger Truth Behind Apple’s New Commercial

October 23rd, 2008

First, if you haven’t already seen Apple’s new Mac commercial, watch this:

YouTube Preview Image

Now, before discussing the ad, please name a brand developed in the last 10 years that was built largely on the strength of its advertising.  Go ahead and think a bit if you have to; I’ll wait.

You might be able to name one, dear reader, but I’m betting you’ll have strained a bit to come up with it, and that you’ll only think of just one (assuming you…

...continue to read "The Larger Truth Behind Apple’s New Commercial"

FutureNow Post
Wednesday, Oct. 22, 2008 at 2:17 pm

Google Analytics Releases Enterprise Feature Set

October 22nd, 2008

At the eMetrics Summit today, Google Analytics announced new enterprise-class features including custom reports, advanced segmentation, an API, as well as an updated interface, richer data visualizations, and an integration with Google AdSenseTM.

*Custom reports* enable customers to create their own reports with the metrics they want to compare organized in the way they want to see it. You no longer have to look at the standard reports and using drag and drop you choose the data you want to analyze on your…

...continue to read "Google Analytics Releases Enterprise Feature Set"

FutureNow Post
Tuesday, Oct. 21, 2008 at 2:25 pm

Has Social Media killed blogging?

October 21st, 2008

Argh.

Wired’s (and Valleywag) Paul Boutin writes a eulogy for Blogs. Link-bait? Probably, but he certainly raised the ire of several in the online community, myself included. Heck, he even got me to crawl out from the rock I was hiding these past few months and pen a few words of commentary, in defense of blogging (yes, I recognize the irony ;) . I think Mathew Ingram wrote the best counter to Paul’s argument, so I’ll let you hop off and read his discourse…

...continue to read "Has Social Media killed blogging?"

FutureNow Post
Tuesday, Oct. 21, 2008 at 11:06 am

Are Political Consultants Better at Marketing than Most Marketers?

October 21st, 2008

It sometimes looks that way to me.  At least they seem more tightly focused on creating effective messaging than many marketers.  Political campaign consultants routinely manipulate the nuances of words in order to consciously frame and re-frame the way people think about a topic, while far too many marketers don’t.

Here’s an example from the world of politics:

When California’s conservatives wanted to define the word “marriage” by law, Proposition 22 was added to the California ballot.  It was…

...continue to read "Are Political Consultants Better at Marketing than Most Marketers?"

FutureNow Post
Tuesday, Oct. 21, 2008 at 9:25 am

Use 4Q for Q4 Results

October 21st, 2008

Comcast Business Services cares about their customers. They implemented iPerception’s free 4Q customer survey solutions recently and found out that nearly the majority of visitors who were coming to the website came with the task to find out about their services and pricing, but nearly 60% left frustrated because they couldn’t get the pricing information from the website. Keeping pricing hidden has been a long time telecom industry practice.

Armed with this powerful data, the Comcast Business Services team went ahead and got the ok…

...continue to read "Use 4Q for Q4 Results"

FutureNow Post
Monday, Oct. 20, 2008 at 10:45 am

How To Leverage Economic Woes and Promote Business

October 20th, 2008

squeeze lemon into lemonadeI was firsthand witness to a clever promotion recently, so I’ll share in the hopes it inspires you to turn the Economy’s lemons into lemonade.

Seattle’s Chow Foods runs six restaurants, and recently sent an email blast with an inventive promotion.  The one-day promotion adjusted their menu item pricing based on the close of the DOW and the NASDAQ – the tumultuous DOW set the food menu pricing, and the NASDAQ set the price of house wine, draft beers, and well…

...continue to read "How To Leverage Economic Woes and Promote Business"

FutureNow Post
Monday, Oct. 20, 2008 at 10:44 am

7 Signs You May Be A Social Media Addict

October 20th, 2008
Social Media Addict

There is nothing like social media to make people feel connected. However, that feeling can some times overwhelm people. Social Media Addiction (SMA) is a real concern. Please understand as a former counselor and social worker I have seen the impact that addiction can have.

If you find yourself with several of the following conditions you may be suffering from this affliction.

1. You have more “friends” than the population of Tyre, NY.

2. You find yourself calling family member by their @Name.

3.…

...continue to read "7 Signs You May Be A Social Media Addict"

FutureNow Post
Friday, Oct. 17, 2008 at 5:12 am

50 Writing Tools

October 17th, 2008

Bryan Eisenberg just sent me this link to a Lifehack article about 50 different writing tools.  And I must be a bit groggy because I didn’t instantly recognize that title as belonging to one of my very favorite writing books.

I recommend Roy Peter Clark’s book frequently and have even given copies of it away during Persuasive Online Copywriting courses.   In fact, the famous screenwriting coach and video game guru, David Freeman, won a copy at our last…

...continue to read "50 Writing Tools"

FutureNow Post
Thursday, Oct. 16, 2008 at 7:53 am

The Ultimate Google Analytics Plugins, Hacks & Tricks Collection

October 16th, 2008

ga_icon_med.gifGoogle Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful additions to Google Analytics. Please note most of these need the truly awesome GreaseMonkey FireFox extension.

(*post updated 6/18/09)

1. Social Media Metrics Greasemonkey Plugin For Google Analytics – it pulls the social media metrics right into Google Analytics Content…

...continue to read "The Ultimate Google Analytics Plugins, Hacks & Tricks Collection"

FutureNow Post
Wednesday, Oct. 15, 2008 at 1:19 pm

Bucket Your Visitors By Intent

October 15th, 2008

bucket customersWhen you look at the keywords that are sending traffic to your site, what do you see? Are they highly targeted keywords demonstrating that your traffic is qualified? Or are you getting less targeted traffic from visitors who are searching for more general keywords?

Let’s compare a few keywords to demonstrate the difference.

Traffic searching for “buy Monet print” is highly targeted. These are visitors who are looking to purchase a product from a vendor who sells Monet prints. If someone is…

...continue to read "Bucket Your Visitors By Intent"

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