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Turning Free into Paid…

Posted By Bryan Eisenberg On November 3, 2008 @ 12:52 pm In A/B Testing,Advertising,Technology | 8 Comments

[1]Use the power of words. According to AdRants [2], Holland-based CoffeeCompany, with help from THEY, has started promoting menu items through people’s WiFi menus. Instead of using the typical network names for their WiFi network they experimented with wittier names to “motivate” people into paying:

By continuously changing the names of their store networks to such things as OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatteGetBrownieForFree, the chain is able to both promote items as well as guilt patrons into realizing free WiFi really isn’t totally free.

How are you experimenting with words to boost your conversions? In this economy you must always be testing [3].

P.S. Manoj’s from Web Analytics World just published an interview [4] about our book Always Be Testing.


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URL to article: http://www.grokdotcom.com/2008/11/03/turning-free-into-paid/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/2008/11/free_wi_fi_spot.gif

[2] AdRants: http://www.adrants.com/2008/11/renamed-wifi-networks-guilt-freeloaders.php

[3] always be testing: http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633

[4] just published an interview: http://www.webanalyticsworld.net/2008/11/always-be-testing-interview-with-bryan.html

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