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Turning Free into Paid…
Posted By Bryan Eisenberg On November 3, 2008 @ 12:52 pm In A/B Testing,Advertising,Technology | 8 Comments
Use the power of words. According to AdRants , Holland-based CoffeeCompany, with help from THEY, has started promoting menu items through people’s WiFi menus. Instead of using the typical network names for their WiFi network they experimented with wittier names to “motivate” people into paying:
“By continuously changing the names of their store networks to such things as OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatteGetBrownieForFree, the chain is able to both promote items as well as guilt patrons into realizing free WiFi really isn’t totally free.“
How are you experimenting with words to boost your conversions? In this economy you must always be testing .
P.S. Manoj’s from Web Analytics World just published an interview  about our book Always Be Testing.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2008/11/03/turning-free-into-paid/
URLs in this post:
 Image: http://www.grokdotcom.com/wp-content/uploads/2008/11/free_wi_fi_spot.gif
 AdRants: http://www.adrants.com/2008/11/renamed-wifi-networks-guilt-freeloaders.php
 always be testing: http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633
 just published an interview: http://www.webanalyticsworld.net/2008/11/always-be-testing-interview-with-bryan.html
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