Also, been a merchant too, please note that all the free shipping and volume discounts are ultimately just dust in the air because this are just costs that are covered by profit margins.

Most often price+”free shipping” is way higher than price on another website+standard shipping.

Unfortunately buyers don’t have time to research anymore.

Amazon is not so cheap, actually I am selling same products (from a certain category) for a lower price because I accept to have lower margins of profit.

Bottom line, nowadays the branding is a great way to develop your business.

Things like product quality, customer support, on time delivery are great ways to keep your business up.

Send them a friendly email saying that you’ll help for a nominal fee.

Maybe I’ll do it…

As prospects and / or customers, we experience exactly these kind of ‘barriers to buy’ every day, and historically web experiences like this lead to ‘bailing’ on the shopping process and zero conversion (= zero revenue).

As usability ‘experts’ we can highlight the obvious “Where’s the buy button” and make a change that will increase conversions, it’s much harder, however, to convince clients that internet-based business requires more hand holding and service than traditional business process, simply because you’re not physically there to ensure the process is seamless and as effortless as possible.

Many clients believe the ‘build it and they will come’ mantra without considering customers’ needs and the support / customer-centric process necessary to empower them, inform them and nurture them throughout the shopping experience.

Simplicity rules.

Present. Inform. Educate. Facilitate the sale.

Make it easy enough, people buy.