Online Retail Sales Stats: Consumers Buying But Spending Less – Interesting trend analysis from my friends at Rimm-Kaufman. As background, they manage search for over 100 clients, mostly online retailers, mostly B2C. Their clients spend about $100 million combined on paid search clicks annually.
This is horrific – Retailers Report a Sales Collapse.
Amazon is launching “Frustration-Free packaging“. – I think this is an interesting way to save thumbs, offer “greener” packaging and differentiate their offering.
8 Tips for Selling Social Marketing to CFOs – my long time buddy, Sam Decker answers the question “with the economic downturn, how will you convince the CFO that “social” marketing is a priority?”
Test Your Awareness? – Are you perceptive? Can you pick up all the changes in the following clip (hint there are more than 20).
What “Average” means – Many of us use the term average when we discuss metrics, this is a great primer to understand the term better. You’ll learn how and when to use Average, Arithmetic Mean, Median, Mode, Geometric Mean, or Harmonic Mean.
Did You Know? is a must see video.