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TheGrok’s Not-To-Miss Links for the Week 11/7/08

Posted By Bryan Eisenberg On November 6, 2008 @ 3:05 pm In Not-To-Miss Links,Social Media | 3 Comments

[1]Online Retail Sales Stats: Consumers Buying But Spending Less [2] – Interesting trend analysis from my friends at Rimm-Kaufman. As background, they manage search for over 100 clients, mostly online retailers, mostly B2C. Their clients spend about $100 million combined on paid search clicks annually.

This is horrific – Retailers Report a Sales Collapse [3].

Amazon is launching “Frustration-Free packaging [4]“. – I think this is an interesting way to save thumbs, offer “greener” packaging and differentiate their offering.

8 Tips for Selling Social Marketing to CFOs [5] – my long time buddy, Sam Decker answers the question “with the economic downturn, how will you convince the CFO that “social” marketing is a priority?”

Test Your Awareness? – Are you perceptive? Can you pick up all the changes in the following clip (hint there are more than 20).

YouTube Preview Image [6]

What “Average” means [7] – Many of us use the term average when we discuss metrics, this is a great primer to understand the term better. You’ll learn how and when to use Average, Arithmetic Mean, Median, Mode, Geometric Mean, or Harmonic Mean.

Did You Know? is a must see video.

YouTube Preview Image [8]

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/11/06/thegroks-not-to-miss-links-for-the-week-11708/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/2008/10/not-to-miss-links.jpg

[2] Online Retail Sales Stats: Consumers Buying But Spending Less: http://www.rimmkaufman.com/rkgblog/2008/11/03/online-retail-spending/

[3] Retailers Report a Sales Collapse: http://www.nytimes.com/2008/11/07/business/07retail.html?_r=1&oref=login

[4] Frustration-Free packaging: http://www.37signals.com/svn/posts/1365-amazon-launched-frustration-free-packaging

[5] 8 Tips for Selling Social Marketing to CFOs: http://decker.typepad.com/welcome/2008/11/8-tips-for-selling-social-marketing-to-cfos.html

[6] Image: http://www.youtube.com/watch?v=ubNF9QNEQLA

[7] What “Average” means: http://betterexplained.com/articles/how-to-analyze-data-using-the-average/

[8] Image: http://www.youtube.com/watch?v=cL9Wu2kWwSY

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