Comments on: Understanding and Aligning the Value of Social Media http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Social Networking is the bee’s knees – Textifying http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1196484 Social Networking is the bee’s knees – Textifying Sun, 27 Sep 2009 06:01:40 +0000 http://www.grokdotcom.com/?p=1959#comment-1196484 [...] is it? Why is it important to obtain the skills now while we are learning about our profession? Bryan Eisenberg, who is the co-founder of FutureNow, which according to their web site, is a “provider of the [...] [...] is it? Why is it important to obtain the skills now while we are learning about our profession? Bryan Eisenberg, who is the co-founder of FutureNow, which according to their web site, is a “provider of the [...]

]]> By: Property Man http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1173927 Property Man Sat, 20 Jun 2009 14:49:00 +0000 http://www.grokdotcom.com/?p=1959#comment-1173927 I'm staggered by the rapid succession of twitter! It's everywhere nowdays. I’m staggered by the rapid succession of twitter! It’s everywhere nowdays.

]]> By: L’UNIVERS DES « MEDIAS SOCIAUX » OU LA GRANDE CHOUCROUTE DES APPRENTIS MARKETERS. | Wow Effect ! http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1165891 L’UNIVERS DES « MEDIAS SOCIAUX » OU LA GRANDE CHOUCROUTE DES APPRENTIS MARKETERS. | Wow Effect ! Thu, 14 May 2009 14:13:09 +0000 http://www.grokdotcom.com/?p=1959#comment-1165891 [...] en lisant un post sur le blog de Jeffrey & Brian Eisenberg que je me suis dis que je n’étais pas le seul à me demander si le marketing « traditionnel » [...] [...] en lisant un post sur le blog de Jeffrey & Brian Eisenberg que je me suis dis que je n’étais pas le seul à me demander si le marketing « traditionnel » [...]

]]> By: Social Media Interview Shonali Burke | Online Marketing Blog http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1162126 Social Media Interview Shonali Burke | Online Marketing Blog Sun, 26 Apr 2009 17:05:00 +0000 http://www.grokdotcom.com/?p=1959#comment-1162126 [...] two-way (or multiple) conversations and interaction in the pursuit of building relationships. Bryan Eisenberg’s recent post on the subject sums it up [...] [...] two-way (or multiple) conversations and interaction in the pursuit of building relationships. Bryan Eisenberg’s recent post on the subject sums it up [...]

]]> By: Social Media Interview Shonali Burke | Der rheinformat Blog http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1133229 Social Media Interview Shonali Burke | Der rheinformat Blog Mon, 19 Jan 2009 14:40:27 +0000 http://www.grokdotcom.com/?p=1959#comment-1133229 [...] two-way (or multiple) conversations and interaction in the pursuit of building relationships. Bryan Eisenberg’s recent post on the subject sums it up [...] [...] two-way (or multiple) conversations and interaction in the pursuit of building relationships. Bryan Eisenberg’s recent post on the subject sums it up [...]

]]> By: Online Gaming: Would you ever receive an ASBO for gaming? http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1124069 Online Gaming: Would you ever receive an ASBO for gaming? Tue, 23 Dec 2008 14:53:11 +0000 http://www.grokdotcom.com/?p=1959#comment-1124069 [...] time I looked at Bryan Eisenberg’s definition of social media as “platforms for interaction and relationships”; which is a great way of understanding [...] [...] time I looked at Bryan Eisenberg’s definition of social media as “platforms for interaction and relationships”; which is a great way of understanding [...]

]]> By: Online Gaming: Social “media”? http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1119435 Online Gaming: Social “media”? Fri, 12 Dec 2008 15:20:35 +0000 http://www.grokdotcom.com/?p=1959#comment-1119435 [...] for, because no sooner than my second week in the office I stumbled upon an interesting article by Bryan Eisenberg on Understanding and Aligning the value of Social Media that addressed my own misgivings: “The biggest problem I have with the term “social [...] [...] for, because no sooner than my second week in the office I stumbled upon an interesting article by Bryan Eisenberg on Understanding and Aligning the value of Social Media that addressed my own misgivings: “The biggest problem I have with the term “social [...]

]]> By: Jeff Korhan http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1114273 Jeff Korhan Thu, 27 Nov 2008 17:05:18 +0000 http://www.grokdotcom.com/?p=1959#comment-1114273 "People are attracted to People." That says it all! Thanks, Jeff http://www.truenature.com “People are attracted to People.” That says it all! Thanks,

Jeff

http://www.truenature.com

]]> By: Just What is Social Media, Exactly? | twitAD - Advertise On Twitter http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1111162 Just What is Social Media, Exactly? | twitAD - Advertise On Twitter Thu, 20 Nov 2008 20:56:35 +0000 http://www.grokdotcom.com/?p=1959#comment-1111162 [...] Brian’s post: “The biggest problem I have with the term “social media” is that it isn’t media in the [...] [...] Brian’s post: “The biggest problem I have with the term “social media” is that it isn’t media in the [...]

]]> By: Just What is Social Media, Exactly? | virology.tv http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1110765 Just What is Social Media, Exactly? | virology.tv Thu, 20 Nov 2008 00:01:26 +0000 http://www.grokdotcom.com/?p=1959#comment-1110765 [...] Brian’s post: “The biggest problem I have with the term “social media” is that it isn’t media in the [...] [...] Brian’s post: “The biggest problem I have with the term “social media” is that it isn’t media in the [...]

]]> By: Social and media | Blog'M http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1110711 Social and media | Blog'M Wed, 19 Nov 2008 21:16:26 +0000 http://www.grokdotcom.com/?p=1959#comment-1110711 [...] After contemplating on the use of a very popular social network for “my” new company and trying to find an ROI friendly and or a search friendly (I am the recruitment business…) and or a communication friendly angel, I found these two posts on the subject of the social media term. The biggest problem I have with the term “social media” is that it isn’t media in the traditional sense. Twitter, Facebook, LinkedIn, and all the others I don’t have the word count to mention aren’t media; they are platforms for interaction and networking. All the traditional media — print, broadcast, search, and so on — provide platforms for delivery of ads near and around relevant content. Social media are platforms for interaction and relationships, not content and ads. (Understanding and Aligning the Value of Social Media) [...] [...] After contemplating on the use of a very popular social network for “my” new company and trying to find an ROI friendly and or a search friendly (I am the recruitment business…) and or a communication friendly angel, I found these two posts on the subject of the social media term. The biggest problem I have with the term “social media” is that it isn’t media in the traditional sense. Twitter, Facebook, LinkedIn, and all the others I don’t have the word count to mention aren’t media; they are platforms for interaction and networking. All the traditional media — print, broadcast, search, and so on — provide platforms for delivery of ads near and around relevant content. Social media are platforms for interaction and relationships, not content and ads. (Understanding and Aligning the Value of Social Media) [...]

]]> By: Just What is Social Media, Exactly? « LocalLab : Foire aux Infos http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1110556 Just What is Social Media, Exactly? « LocalLab : Foire aux Infos Wed, 19 Nov 2008 13:46:42 +0000 http://www.grokdotcom.com/?p=1959#comment-1110556 [...] Brian’s post: “The biggest problem I have with the term “social media” is that it isn’t media in the [...] [...] Brian’s post: “The biggest problem I have with the term “social media” is that it isn’t media in the [...]

]]> By: BOALT Blog » Social Media Exactly http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1110554 BOALT Blog » Social Media Exactly Wed, 19 Nov 2008 13:43:46 +0000 http://www.grokdotcom.com/?p=1959#comment-1110554 [...] start’s out by referencing Brian Eisenberg post from FutureNow: “The biggest problem I have with the term “social media” is that it isn’t media in the [...] [...] start’s out by referencing Brian Eisenberg post from FutureNow: “The biggest problem I have with the term “social media” is that it isn’t media in the [...]

]]> By: Just What is Social Media, Exactly? | kNow Media http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1110539 Just What is Social Media, Exactly? | kNow Media Wed, 19 Nov 2008 13:01:25 +0000 http://www.grokdotcom.com/?p=1959#comment-1110539 [...] Brian’s post: “The biggest problem I have with the term “social media” is that it isn’t media in the [...] [...] Brian’s post: “The biggest problem I have with the term “social media” is that it isn’t media in the [...]

]]> By: The evolution of news | socialmediainfluence.com http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1110515 The evolution of news | socialmediainfluence.com Wed, 19 Nov 2008 11:27:54 +0000 http://www.grokdotcom.com/?p=1959#comment-1110515 [...] his cue from issues raised at marketers Jeffrey and Brian Eisenberg’s blog GrokDotCom, who write that social [...] [...] his cue from issues raised at marketers Jeffrey and Brian Eisenberg’s blog GrokDotCom, who write that social [...]

]]> By: Just What is Social Media, Exactly? | World News http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1110409 Just What is Social Media, Exactly? | World News Wed, 19 Nov 2008 05:15:43 +0000 http://www.grokdotcom.com/?p=1959#comment-1110409 [...] Brian’s post: “The biggest problem I have with the term “social media” is that it isn’t media in the [...] [...] Brian’s post: “The biggest problem I have with the term “social media” is that it isn’t media in the [...]

]]> By: Just What is Social Media, Exactly? | twitAD - Advertise On Twitter http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1110405 Just What is Social Media, Exactly? | twitAD - Advertise On Twitter Wed, 19 Nov 2008 04:53:43 +0000 http://www.grokdotcom.com/?p=1959#comment-1110405 [...] From Brian’s post: [...] [...] From Brian’s post: [...]

]]> By: Just What is Social Media, Exactly? http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1110391 Just What is Social Media, Exactly? Wed, 19 Nov 2008 04:21:03 +0000 http://www.grokdotcom.com/?p=1959#comment-1110391 [...] Brian’s post: “The biggest problem I have with the term “social media” is that it isn’t media in the [...] [...] Brian’s post: “The biggest problem I have with the term “social media” is that it isn’t media in the [...]

]]> By: Social Media Is NOT Media - News: Everything-e - ECM http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1110158 Social Media Is NOT Media - News: Everything-e - ECM Tue, 18 Nov 2008 16:40:54 +0000 http://www.grokdotcom.com/?p=1959#comment-1110158 [...] wrote in Understanding and Aligning Social Media: “The biggest problem I have with the term “social media” is that it isn’t media in the [...] [...] wrote in Understanding and Aligning Social Media: “The biggest problem I have with the term “social media” is that it isn’t media in the [...]

]]> By: Social Media Is NOT Media | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1110153 Social Media Is NOT Media | FutureNow's GrokDotCom / Marketing Optimization Blog Tue, 18 Nov 2008 16:29:57 +0000 http://www.grokdotcom.com/?p=1959#comment-1110153 [...] wrote in Understanding and Aligning Social Media: “The biggest problem I have with the term “social media” is that it isn’t media in the [...] [...] wrote in Understanding and Aligning Social Media: “The biggest problem I have with the term “social media” is that it isn’t media in the [...]

]]> By: Social Media? or Social Platform » Hiconomics http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1106355 Social Media? or Social Platform » Hiconomics Thu, 13 Nov 2008 02:49:02 +0000 http://www.grokdotcom.com/?p=1959#comment-1106355 [...] the article by Eisenberg on Grokdotcom… or if you’re looking for just the [...] [...] the article by Eisenberg on Grokdotcom… or if you’re looking for just the [...]

]]> By: Bookmarks for November 7th 2008 through November 10th 2008 http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1105553 Bookmarks for November 7th 2008 through November 10th 2008 Mon, 10 Nov 2008 22:54:38 +0000 http://www.grokdotcom.com/?p=1959#comment-1105553 [...] Understanding and Aligning the Value of Social Media - While social media should be a part of any forward-thinking and transparent company, I would urge caution if you believe that you can monetize it easily or quickly. It’s also not a magic pill for traffic building. Similar Posts The Ultimate Twitter Client [...] [...] Understanding and Aligning the Value of Social Media – While social media should be a part of any forward-thinking and transparent company, I would urge caution if you believe that you can monetize it easily or quickly. It’s also not a magic pill for traffic building. Similar Posts The Ultimate Twitter Client [...]

]]> By: Kerry http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1105474 Kerry Mon, 10 Nov 2008 18:18:30 +0000 http://www.grokdotcom.com/?p=1959#comment-1105474 "Don’t breach the social contract by doing nothing but selling your wares." Great advice! You can be very off-putting if the only time you contact your "friends" is to tell them about a big sale. “Don’t breach the social contract by doing nothing but selling your wares.”
Great advice! You can be very off-putting if the only time you contact your “friends” is to tell them about a big sale.

]]> By: Dan Janal’s PR LEADS Blog » Blog Archive » Social media rules that make sense http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1105431 Dan Janal’s PR LEADS Blog » Blog Archive » Social media rules that make sense Mon, 10 Nov 2008 15:47:18 +0000 http://www.grokdotcom.com/?p=1959#comment-1105431 [...] Here’s an exerpt from his post, "Understanding and Aligning the Value of Social Media." [...] [...] Here’s an exerpt from his post, "Understanding and Aligning the Value of Social Media." [...]

]]> By: Search and Deploy » Blog Archive » Using Social Media in Marketing http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/comment-page-1/#comment-1105429 Search and Deploy » Blog Archive » Using Social Media in Marketing Mon, 10 Nov 2008 15:42:40 +0000 http://www.grokdotcom.com/?p=1959#comment-1105429 [...] Margenau sent me this link to Bryan Eisenberg’s post on using social media in marketing.  You should check out this article if you either think (a) social media is the obvious path to [...] [...] Margenau sent me this link to Bryan Eisenberg’s post on using social media in marketing.  You should check out this article if you either think (a) social media is the obvious path to [...]

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