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Free Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success

By Bryan Eisenberg
November 9th, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Craig Danuloff, Founder and President of Commerce360 Inc, a full service paid search management firm and developed the ClickEquations paid search software platform.

What: “Always Be Testing” Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success

Quality Score is the PageRank of PPC. It’s a number Google assigns to your keywords which determines how much you have to bid, the position in which your ads appear, how often your ads are shown, and due to recent Adwords change it even determines if you can jump to the top of any search results page.

Understanding and managing Quality Score effects how you choose keywords, write text ads, and build landing pages. Knowing how your decisions impact Quality Score, and how Quality Score interacts with all the other controls you have in your accounts, can help you manage to greater PPC success

In this Webinar you’ll learn:
- exactly why the Quality Score in Adwords is so important,
- how Quality Score impacts the amount you spend and the amount you make from your PPC campaigns
- specific things you can do to drive the Quality Score higher for your keywords.

When: Tuesday, November 25, 2008 | 12:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About our Always Be Testing Webinars:

If you would like to view previous webinars please visit the Always Be Testing webinar archive.

For more details and to sign-up to attend, visit futurenowinc.com/abtwebinar.htm

We hope you’ll attend and share this with anyone you know who is looking to begin to test their marketing or to increase their testing effectiveness.

About the Series:
Whether your business has just started testing, is planning to test, or has been testing for years identifying the areas and elements that have impact is often challenging. Each month, Bryan Eisenberg starts off by taking attendees on a dive deep on a specific subject area to test in your marketing and give you ideas on variation you could test.

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Comments (15)

  1. [...] Read the rest of this great post here [...]

  2. [...] Details are reprinted below, or see the post at the GrokDotCom blog. [...]

  3. I’m always interested to learn more on this subject. The quality score seems to me like it would be pretty straightforward but I’ve seen a few sites get their QS knocked down for unknown reasons. Then you call Google and they can’t tell you why the score was lowered either. Grrrrrrr….

  4. [...] preparing for next week’s Quality Score seminar with Bryan Eisenberg, i’ve started thinking about the impact of Quality Score on [...]

  5. [...] week both in blog posts, tweets, and most prominently in a Tuesday afternoon Webinar with Bryan Eisenberg, we’ll explore Quality Score in all its [...]

  6. [...] hear a more detailed approach to applying the deep facts to improving your campaigns, attend our Quality Score Webinar today (Tuesday Nov 25) at 12:00 EST. addthis_url = [...]

  7. It’s good Google provided a little more details on the Quality Score, but even thou QS will remain a big mistery for all of us. Some reverse engineering can be done anyway :) . My conclusion is that a highly optimized page in terms of SEO, will have a great quality score. One of my colleagues wrote some articles about Google’s QS. You can find them at Google Adwords Quality Score – Part 1 and Part 2.

  8. [...] don’t forget to register for our upcoming webinar tomorrow so you can leverage Google’s Quality Score – the Secret Factor to PPC Success for your holiday pay per click campaigns. In Accountable Marketing, B2C, Checkout Process, [...]

  9. [...] hear a more detailed approach to applying the deep facts to improving your campaigns, attend our Quality Score Webinar today (Tuesday Nov 25) at 12:00 [...]

  10. I am fairly convinced there is more fraud going on in the PPC market than any co like google will ever admit. I’ve used it across various websites and always tend to pay for a lot more clicks per conversion than any organic means provides. When a paid click takes 30 visitors to signup and organic clicks take only 10, something must be amiss.

  11. Great article!

    I just add this article in my bookmark.

  12. Bryan those are some great tips. I really think another secret to PPC success is just having fun and playing around with it. You know when you were a little kid and the best way you learned way by trial and error? PPC isn’t going to make you millions over night, well for most people that is. So why not learn a bit, mess around with different words, colors, and locations, and just see what works.

  13. Also if anybody has been living under a rock a must have picture of PPC success is a Google Heat Map, just google it…

  14. I think that,hear a more detailed approach to applying the deep facts to improving your campaigns, attend our Quality Score Webinar today

  15. The quality score seems to me like it would be pretty straightforward but I’ve seen a few sites get their QS knocked down for unknown reasons.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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