Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Craig Danuloff, Founder and President of Commerce360 Inc, a full service paid search management firm and developed the ClickEquations paid search software platform.
What: “Always Be Testing” Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success
Quality Score is the PageRank of PPC. It’s a number Google assigns to your keywords which determines how much you have to bid, the position in which your ads appear, how often your ads are shown, and due to recent Adwords change it even determines if you can jump to the top of any search results page.
Understanding and managing Quality Score effects how you choose keywords, write text ads, and build landing pages. Knowing how your decisions impact Quality Score, and how Quality Score interacts with all the other controls you have in your accounts, can help you manage to greater PPC success
In this Webinar you’ll learn:
- exactly why the Quality Score in Adwords is so important,
- how Quality Score impacts the amount you spend and the amount you make from your PPC campaigns
- specific things you can do to drive the Quality Score higher for your keywords.
When: Tuesday, November 25, 2008 | 12:00pm EST
Where: Online, register here to receive your invitation
How much: It’s free, but space is limited so sign-up today!
About our Always Be Testing Webinars:
If you would like to view previous webinars please visit the Always Be Testing webinar archive.
For more details and to sign-up to attend, visit futurenowinc.com/abtwebinar.htm
We hope you’ll attend and share this with anyone you know who is looking to begin to test their marketing or to increase their testing effectiveness.
About the Series:
Whether your business has just started testing, is planning to test, or has been testing for years identifying the areas and elements that have impact is often challenging. Each month, Bryan Eisenberg starts off by taking attendees on a dive deep on a specific subject area to test in your marketing and give you ideas on variation you could test.