What can you say when the owner of a company that had a 4.12% conversion rate improves it by 17% to 4.82%Â in less than a quarter and says “we’re sort of disappointed“?
Even when clients can’t commit very much budget or resources to execute our optimization recommendations they may still have very high expectations.
Has FutureNow became a victim of of our own success? Our process has made FutureNow very successful; we have many third-party documented case studies where our clients achieved extraordinary results.
Bryan and I spent part of the weekend discussing this. Bryan wanted to republish a ClickZ column “The 5 Percent Solution” but I wanted to address this issue more directly than we did in “How To Get Buy-in For Conversion Rate Optimization“. We never addressed the real issue: commitment.
Sales people will dance around this issue but I won’t. It depends on you!
I have never seen a website where with the right amount of time, energy and resources you couldn’t get at least a 30% improvement in conversion, but 10% is a slam dunk even without our advice.
Time, energy and resources!?!
If you are willing to commit yourself, with or without expert advice, you can consistently improve your conversion rates. We hear virtually every day about people who read one of our books and publications and went on to make huge improvements to their business. They make us as happy as client successes do.
Nevertheless, if you are focused only on 100% improvements or better it’s hard to celebrate a 10% gain. How sad.
You need to walk before you can crawl. For every huge success we have there are dozens of other happy stories. That’s why I asked Bryan to give me a list of successes he collected recently from our analysts.
I want to celebrate these successes:
Every one of these stories is worth celebrating. I praise our clients for the hard work they’ve done. I want to praise them for their commitment. I want to encourage them and you to continue improving your website and campaigns.
If you get a 10% improvement and add 10% to that and then 10% on top of that you’re well on your way to 100%. Make up your mind and get started. Devote the right amount of time, energy and resources. You’ll learn a lot on the journey and the destination is so worth it.
I hope that helps.