An interesting question that has been popping around the office from several clients and also on the Shop.org blog. It has all of us at FutureNow wondering if this is another case of predictable irrationality.
“In a recent comScore study, 72% of consumers said that if an e-commerce site eliminated free shipping, they would use another e-commerce site that did offer free shipping. Last week the LA Times reported that this year, nearly 80% of consumers said they were more likely to shop online with a retailer that offers free shipping, compared with 60% who said that last year.“
The questions we have for retailers are:
The questions we have for customers are:
We have asked these questions through testing in the past and found plenty of surprises. I’m sure most retailers would be surprised by the results of asking these questions correctly.
Please share your thoughts.