Comments on: Don’t Overlook These Common Cart Mistakes http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: domuz gribi http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1206269 domuz gribi Tue, 03 Nov 2009 20:21:50 +0000 http://www.grokdotcom.com/?p=1548#comment-1206269 I advise people that often their are some useful learnings to be drawn from shopping in the real world. I advise people that often their are some useful learnings to be drawn from shopping in the real world.

]]> By: Süper Forum http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1200882 Süper Forum Thu, 15 Oct 2009 20:39:02 +0000 http://www.grokdotcom.com/?p=1548#comment-1200882 # I agree with idea. #

I agree with idea.

]]> By: ThongJsn http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1199801 ThongJsn Mon, 12 Oct 2009 08:41:07 +0000 http://www.grokdotcom.com/?p=1548#comment-1199801 I agree with idea. I agree with idea.

]]> By: cyberspace http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1199521 cyberspace Sun, 11 Oct 2009 05:02:36 +0000 http://www.grokdotcom.com/?p=1548#comment-1199521 # My site have shoping cart and I alway try check bug on it. thank Me Too # My site have shoping cart and I alway try check bug on it. thank

Me Too

]]> By: fashionapparel http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1198847 fashionapparel Fri, 09 Oct 2009 03:35:43 +0000 http://www.grokdotcom.com/?p=1548#comment-1198847 My site have shoping cart and I alway try check bug on it. thank My site have shoping cart and I alway try check bug on it. thank

]]> By: the website guru http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1177915 the website guru Sat, 11 Jul 2009 19:32:21 +0000 http://www.grokdotcom.com/?p=1548#comment-1177915 As a website developer I can say that there are a lot of things wrong with many ecommerce sites. However, the problem usually resides in the software used. Coding an ecommerce site from scratch would take a very large budget, so most developers start with an open source application like zen cart or magento. Seeing better ecommerce sites really has to begin with the communities that create the platforms. As a website developer I can say that there are a lot of things wrong with many ecommerce sites. However, the problem usually resides in the software used. Coding an ecommerce site from scratch would take a very large budget, so most developers start with an open source application like zen cart or magento.

Seeing better ecommerce sites really has to begin with the communities that create the platforms.

]]> By: Property Management Software http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1177846 Property Management Software Sat, 11 Jul 2009 13:48:47 +0000 http://www.grokdotcom.com/?p=1548#comment-1177846 re: #2.. why do sites do this.. c'mon!! =) re: #2.. why do sites do this.. c’mon!! =)

]]> By: Rohit http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1164519 Rohit Thu, 07 May 2009 09:24:02 +0000 http://www.grokdotcom.com/?p=1548#comment-1164519 The continue shopping button is an important page element on shopping cart pages. Potentially, a good design can increase the average order value of websites (or decrease it J ). Therefore choosing the name of the button, the position and the selection of colors and size may affect the defined KPI of the page displaying it. We analyzed 102 <a href="http://www.pitstopmedia.com/sem/collection-of-continue-shopping-buttons" rel="nofollow">continue shopping buttons</a> from well know websites and we put the collection on our blog. Have a look and leave a comment. The continue shopping button is an important page element on shopping cart pages. Potentially, a good design can increase the average order value of websites (or decrease it J ). Therefore choosing the name of the button, the position and the selection of colors and size may affect the defined KPI of the page displaying it. We analyzed 102 continue shopping buttons from well know websites and we put the collection on our blog. Have a look and leave a comment.

]]> By: CartStore http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1161839 CartStore Sat, 25 Apr 2009 05:37:41 +0000 http://www.grokdotcom.com/?p=1548#comment-1161839 hi all, It's also very helpful to over inventory because you can choose your products inventory according to the consumption. in my opinion its best online software for your business. every item in your shopping basket you find yourself deposited at the entrance to the store. Or perhaps find yourself at the checkout as they think you’ve finished shopping? hi all,
It’s also very helpful to over inventory because you can choose your products inventory according to the consumption.
in my opinion its best online software for your business. every item in your shopping basket you find yourself deposited at the entrance to the store. Or perhaps find yourself at the checkout as they think you’ve finished shopping?

]]> By: Shopping Cart Woes | Night Apes Dream http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1140557 Shopping Cart Woes | Night Apes Dream Sun, 08 Feb 2009 02:39:10 +0000 http://www.grokdotcom.com/?p=1548#comment-1140557 [...] Don’t Overlook These Common Cart Mistakes (FutureNow) [...] [...] Don’t Overlook These Common Cart Mistakes (FutureNow) [...]

]]> By: Brendan http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1112964 Brendan Mon, 24 Nov 2008 18:00:34 +0000 http://www.grokdotcom.com/?p=1548#comment-1112964 Great comments, all! Lots to think about, and I'm sure I'll revisit this topic again. Great comments, all! Lots to think about, and I’m sure I’ll revisit this topic again.

]]> By: Cashmere Scarves Shop http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1112767 Cashmere Scarves Shop Mon, 24 Nov 2008 11:03:06 +0000 http://www.grokdotcom.com/?p=1548#comment-1112767 Great Article. I got some points to work on. Also comments provide some good inputs too. Great Article. I got some points to work on. Also comments provide some good inputs too.

]]> By: What should ‘continue shopping’ mean? http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1111870 What should ‘continue shopping’ mean? Sat, 22 Nov 2008 00:17:57 +0000 http://www.grokdotcom.com/?p=1548#comment-1111870 [...] the homepage; as Brendan Regan points out on GrokDotCom, the ‘homepage dump’ is a user experience mistake to avoid, so where should they be [...] [...] the homepage; as Brendan Regan points out on GrokDotCom, the ‘homepage dump’ is a user experience mistake to avoid, so where should they be [...]

]]> By: What should 'continue shopping' mean? | E-Commerce Blog http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1111683 What should 'continue shopping' mean? | E-Commerce Blog Fri, 21 Nov 2008 11:46:13 +0000 http://www.grokdotcom.com/?p=1548#comment-1111683 [...] the homepage; as Brendan Regan points out on GrokDotCom, the ‘homepage dump’ is [...] [...] the homepage; as Brendan Regan points out on GrokDotCom, the ‘homepage dump’ is [...]

]]> By: Bryce M. http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1110704 Bryce M. Wed, 19 Nov 2008 21:02:09 +0000 http://www.grokdotcom.com/?p=1548#comment-1110704 Good post. The cross-sell and up-sell elements in the buy-flow process are extremely important, but they're flawed. The consumer will never be fully happy with the online shopping experience until the shopping cart issue is addressed. Check out my recent blog post that dives further into this topic: http://lunchpail.knotice.com/2008/07/23/5-mistakes-that-promote-cart-abandonment/ Good post.
The cross-sell and up-sell elements in the buy-flow process are extremely important, but they’re flawed.

The consumer will never be fully happy with the online shopping experience until the shopping cart issue is addressed.

Check out my recent blog post that dives further into this topic: http://lunchpail.knotice.com/2008/07/23/5-mistakes-that-promote-cart-abandonment/

]]> By: mike ashworth http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1110172 mike ashworth Tue, 18 Nov 2008 17:05:15 +0000 http://www.grokdotcom.com/?p=1548#comment-1110172 thats a very good point. In a real shop you don't pick something up, think "thats what i need" then suddenly get trasnported to the checkout. "oh sorry sir, we didn't realise you still wanted to buy other stuff. Good luck finding your way back to where you just came from". thats a very good point.

In a real shop you don’t pick something up, think “thats what i need” then suddenly get trasnported to the checkout.

“oh sorry sir, we didn’t realise you still wanted to buy other stuff. Good luck finding your way back to where you just came from”.

]]> By: Dan Leeds http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1110070 Dan Leeds Tue, 18 Nov 2008 13:11:47 +0000 http://www.grokdotcom.com/?p=1548#comment-1110070 In the era of AJAX and other dynamic presentation technologies, I'd argue a visit to the shopping cart is outdated. Why take a user from their shopping results to show them what they know they just did? you could just pop a layer right over the top of the page they added to the cart from that lets the user manage, close it or select a checkout option. If they close it, they're right where they left off, with no complex results caching solutions required. Getting rid of the cart as page can really improve the ecommerce experience, IMO. It's more like a cart since it follows you through the store. In the era of AJAX and other dynamic presentation technologies, I’d argue a visit to the shopping cart is outdated. Why take a user from their shopping results to show them what they know they just did? you could just pop a layer right over the top of the page they added to the cart from that lets the user manage, close it or select a checkout option. If they close it, they’re right where they left off, with no complex results caching solutions required.

Getting rid of the cart as page can really improve the ecommerce experience, IMO. It’s more like a cart since it follows you through the store.

]]> By: mike ashworth http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1110039 mike ashworth Tue, 18 Nov 2008 11:39:15 +0000 http://www.grokdotcom.com/?p=1548#comment-1110039 I think people are often led by the tools / technology (witness all the talk around social media this, social media that) rather than taking a deep interest in the behaviours of people. I think people are often led by the tools / technology (witness all the talk around social media this, social media that) rather than taking a deep interest in the behaviours of people.

]]> By: Practical-Camping http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1109883 Practical-Camping Tue, 18 Nov 2008 04:11:27 +0000 http://www.grokdotcom.com/?p=1548#comment-1109883 My Yahoo store does this and theirs no way to change it that i can see. Looks like i need to find another service or wait years for them to fix it. My Yahoo store does this and theirs no way to change it that i can see. Looks like i need to find another service or wait years for them to fix it.

]]> By: Ted S http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1109857 Ted S Tue, 18 Nov 2008 03:07:03 +0000 http://www.grokdotcom.com/?p=1548#comment-1109857 It's strange to see this sort of post (so basic) but it's true, it really is necessary. As a shopper it amazes me how many sites miss the "basics" despite having wonderful ajax checkout processes and great interfaces. In relation to the add to basket/ checkout item, I've also seen a few major sites immediately changing their interface on the cart page to look like that of their checkout process (i.e. no navigation, no promotions). This strikes me as a similar and huge mistake as well. Afterall, if there's no navigation it doesn't matter what you call the page or what's on it, people shouldn't have to click "back" to get back to browsing. It’s strange to see this sort of post (so basic) but it’s true, it really is necessary. As a shopper it amazes me how many sites miss the “basics” despite having wonderful ajax checkout processes and great interfaces.

In relation to the add to basket/ checkout item, I’ve also seen a few major sites immediately changing their interface on the cart page to look like that of their checkout process (i.e. no navigation, no promotions). This strikes me as a similar and huge mistake as well. Afterall, if there’s no navigation it doesn’t matter what you call the page or what’s on it, people shouldn’t have to click “back” to get back to browsing.

]]> By: mike ashworth http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1109627 mike ashworth Mon, 17 Nov 2008 19:12:24 +0000 http://www.grokdotcom.com/?p=1548#comment-1109627 I advise people that often their are some useful learnings to be drawn from shopping in the real world. Imagine you are in Wal Mart or Tesco and after placing every item in your shoping basket you find yourself deposited at the entrance to the store. Or perhaps find yourself at the checkout as they think you've finished shopping? wouldn't happen in real life.... Mike Ashworth Marketing Coach and Consultant Brighton and Hove, Sussex, UK Boosting Sales for Small and Medium Sized Businesses by helping them find, attract and keep Customers. http://www.linkedin.com/in/mikeashworth http://MichaelAshworth.wordpress.com I advise people that often their are some useful learnings to be drawn from shopping in the real world.

Imagine you are in Wal Mart or Tesco and after placing every item in your shoping basket you find yourself deposited at the entrance to the store. Or perhaps find yourself at the checkout as they think you’ve finished shopping?

wouldn’t happen in real life….

Mike Ashworth
Marketing Coach and Consultant
Brighton and Hove, Sussex, UK
Boosting Sales for Small and Medium Sized Businesses by
helping them find, attract and keep Customers.

http://www.linkedin.com/in/mikeashworth
http://MichaelAshworth.wordpress.com

]]> By: Zachary Abbell http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1109509 Zachary Abbell Mon, 17 Nov 2008 15:31:53 +0000 http://www.grokdotcom.com/?p=1548#comment-1109509 I would agree with your comment on multi-item purchase, BUT if you are a site with a Units Per Order around 1 - 1.5, it might not be optimal to not dump the customer in the cart. The continue shopping button point is very valid. How many customers actually came in through the homepage, and why would they want to end up back there? Additionally, most site logos already link back to the homepage. I would agree with your comment on multi-item purchase, BUT if you are a site with a Units Per Order around 1 – 1.5, it might not be optimal to not dump the customer in the cart.

The continue shopping button point is very valid. How many customers actually came in through the homepage, and why would they want to end up back there? Additionally, most site logos already link back to the homepage.

]]> By: Nick Stamoulis http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1107214 Nick Stamoulis Fri, 14 Nov 2008 16:17:24 +0000 http://www.grokdotcom.com/?p=1548#comment-1107214 Yeah it is unfortunate when large e-commerce sites just get over complicated and turn off the visitor so much they just leave or get in their car and buy it at the mall. Yeah it is unfortunate when large e-commerce sites just get over complicated and turn off the visitor so much they just leave or get in their car and buy it at the mall.

]]> By: John Hossack http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1107210 John Hossack Fri, 14 Nov 2008 16:09:22 +0000 http://www.grokdotcom.com/?p=1548#comment-1107210 The "continue shopping" issue is a very interesting one, and one that is being tackled in many different ways. Some are better than others. Get Elastic did a great blog post on this topic back in February, http://www.getelastic.com/continue-shopping-usability/ (it seems that their blog post was motivated by "Grok’s Biggest Gripes") I agree with you that just dumping the visitor back on the homepage is not an optimal choice for someone who wants to continue shopping. However I'm not a huge fan of what Amazon does either. When I have been shopping there in the past and added an item to my cart, it reloads the page with a floating cart on the right side of a cross sell page. This leaves me wondering, “what has happened”. I was expecting to see a cart page that would allow me to prevue shipping cost before I continue shopping. I have been conditioned to expect a shopping cart page and have been confused and frustrated by not landing on one. I personally find it a little presumptuous that they expect that I want to buy more than one item. They could accomplish a similar goal by trying to cross sell me in a shopping cart, and provide a “multiple links” strategy that Get Elastic illustrated in their blog with Drs Foster & Smith and J Crew. The “continue shopping” issue is a very interesting one, and one that is being tackled in many different ways. Some are better than others. Get Elastic did a great blog post on this topic back in February, http://www.getelastic.com/continue-shopping-usability/
(it seems that their blog post was motivated by “Grok’s Biggest Gripes”)

I agree with you that just dumping the visitor back on the homepage is not an optimal choice for someone who wants to continue shopping. However I’m not a huge fan of what Amazon does either. When I have been shopping there in the past and added an item to my cart, it reloads the page with a floating cart on the right side of a cross sell page. This leaves me wondering, “what has happened”. I was expecting to see a cart page that would allow me to prevue shipping cost before I continue shopping. I have been conditioned to expect a shopping cart page and have been confused and frustrated by not landing on one. I personally find it a little presumptuous that they expect that I want to buy more than one item. They could accomplish a similar goal by trying to cross sell me in a shopping cart, and provide a “multiple links” strategy that Get Elastic illustrated in their blog with Drs Foster & Smith and J Crew.

]]> By: Don Schnure http://www.grokdotcom.com/2008/11/14/dont-overlook-these-common-cart-mistakes/comment-page-1/#comment-1107196 Don Schnure Fri, 14 Nov 2008 15:48:13 +0000 http://www.grokdotcom.com/?p=1548#comment-1107196 You are 100% spot on here Brendan, but honestly it's almost a toss up as to who to blame. We a few exceptions big companies don't "get ecommerce" so they pay no attention to the "customer experience." If you own your own ecommerce site, it's really important to find out what your cart software can and can't do BEFORE you commit to them. You are 100% spot on here Brendan, but honestly it’s almost a toss up as to who to blame. We a few exceptions big companies don’t “get ecommerce” so they pay no attention to the “customer experience.”

If you own your own ecommerce site, it’s really important to find out what your cart software can and can’t do BEFORE you commit to them.

]]>