Comments on: Optimizing for Conversion, Ignoring Consumption

By: Property Management Software

Property Management Software — Sat, 11 Jul 2009 14:03:58 +0000

Good points… a $10 starbucks card even given to 1 of 10 signups is FAR FAR cheaper than adwords would ever be for similar results.

By: Gradual Engagement: Einde van de Online Formulier | Actual Insights

Gradual Engagement: Einde van de Online Formulier | Actual Insights — Wed, 17 Dec 2008 18:56:03 +0000

[...] op basis van de aantal inschrijvingen en dan is iedereen snel tevreden. In een reeds verschenen artikel van Bryan Eisenberg wordt er echter niet gesproken over het belang van conversie, maar eerder over consumptie. Het [...]

By: No More Consulting Indigestion - News: Everything-e

No More Consulting Indigestion - News: Everything-e — Mon, 08 Dec 2008 03:25:30 +0000

[...] You, the client, in consuming… [...]

By: No More Consulting Indigestion | FutureNow's GrokDotCom / Marketing Optimization Blog

Mon, 08 Dec 2008 03:20:48 +0000

[...] the client, in consuming the advice can be the log jam or the hero of every consulting engagement. It’s rarely the consultant [...]

By: Sean D'Souza

Sean D'Souza — Mon, 24 Nov 2008 16:29:50 +0000

I’ve seen some good examples by Snag It. They released a video showing you the ’secret’ features. Which were in fact, existing features that users didn’t know about at all.

By: Sean D'Souza

Sean D'Souza — Mon, 24 Nov 2008 16:27:14 +0000

Thanks for the link, Bryan. For those who are interested, there’s a bit of a ‘book’ on the topic of consumption at http://www.spidersecret.com

-Sean

By: SEO-News: Der SEOdiotische Wochenrückblick - KW47 | Der SEOdiot

SEO-News: Der SEOdiotische Wochenrückblick - KW47 | Der SEOdiot — Fri, 21 Nov 2008 11:29:50 +0000

[...] Conversion ist ja ganz nett – tatsächlicher Konsum aber besser: http://www.grokdotcom.com/2008/11/19/optimizing-for-conversion-ignoring-consumption/ Das find ich einen höchstinteressanten Denkansatz! Vor allem, weil es mir selbst nicht anders [...]

By: SFGreg

SFGreg — Wed, 19 Nov 2008 19:53:33 +0000

The best experience I’ve had at increasing consumption is to change the balance of spend on keywords.

We have two Google Analytics goals: 1) Thank You page for becoming a lead, and 2) Thank you page for becoming a customer.

When optimization dramatically increased the number of leads from AdWords, the sales people started complaining about bad leads. In Google Analytics, I found 30 keywords we bid on that were strongly associated with new leads but not associated at all with new customers.

I paused those keywords and the complaints from sales just stopped. With the extra money, I expanded the spend on keywords that brought in customers.

This would be even better if I was using that hack from Brian Clifton, where you can see the first keyword that brought them to the site, instead of the last click before the conversion.

Which reminds me, if you have any experience with Brian Clifton’s hack I’d be really interested in hearing what you have to say about it.

Happy marketing! You guys are amazing.

By: Tertius

Tertius — Wed, 19 Nov 2008 17:18:09 +0000

I have to say if you have paid and free accounts. Every now and again when releasing an awesome new feature give the free accounts (and those they refer) a taste of that feature.

For instance if you are giving 10 to the paid accounts, give 2 to the free accounts. Or when releasing a new feature, have some that are for all accounts.

I like it when I feel value in a free account, I’m much more likely to know that I’ll be able to get value from a paid account if I’m treated like a real person on a free account.